Summary
Overview
Work History
Education
Skills
Certification
Work Availability
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Timeline
SalesAssociate
Kresta Roosevelt

Kresta Roosevelt

Digital Marketer
Sierra Vista,AZ

Summary

New graduate with Master's degree in Digital Audience Strategy, excited to launch career in Digital Marketing, Social Media, and PPC advertising. Expert in managing profiles on social media platforms like Facebook, Twitter and Instagram. Successful in expanding online presence through organic and paid campaigns. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willing to take on added responsibilities to meet team goals. Goal-oriented digital marketing professional with expertise in data analytics, KPI tracking, and campaign optimization.

Overview

11
11
years of professional experience
8
8

Certifications

Work History

Marketing Agent

World Financial Group (WFG)
Sierra Vista, AZ
01.2023 - Current
  • Distributed marketing content to social media platforms.
  • Partnered cross-functionally to identify marketing opportunities to support brand objectives.
  • Met with clients to discuss assets, expenses and long-term and short-term investment goals to devise personalized financial plans.
  • Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
  • Created sources for continuous client referrals within community and with businesses using extensive networking skills.

Digital Marketing Strategist & Analyst

Self-employeed
Sierra Vista, AZ
12.2022 - Current
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.

Digital Audience Strategy Student

Arizona State University
Tempe, AZ
05.2021 - 12.2022
  • Carry 12 credit hours per semester, managing multiple commitments with close attention to detail
  • Use distance learning platform, Google Workspace, Canva, Hubspot and other software tools to complete assignments
  • Measured and reported results of marketing initiatives.
  • Created written, video and image content for marketing channels.
  • Created mock-ups and social media content.
  • Performed market analysis and researched latest trends.
  • Wrote copy for social media posts, promotional emails and other marketing collateral.
  • Researched competitor trends, keyword research and interpreted findings
  • Monitored web traffic to analyze website performance.
  • Practiced search engine optimization to maximize efforts in creating brand awareness.

Supervisor

Advanced Call Center Technologies, LLC
Sierra Vista, AZ
11.2020 - 04.2021
  • Took up to 100 calls per day, providing accurate information in response to queries and concerns
  • Created successful work schedules for each team member to maintain deadlines and fully staff shifts.
  • Mentored newly hired employees on operating equipment and safety and developed training manual to use for reference.
  • De-escalated situations with dissatisfied patrons, using active listening and patient customer service
  • Guided clients through troubleshooting, navigating company site or using new products/services
  • Collaborated with other professionals, assisting with educating and mentoring new associates
  • Left position due to health concerns

Career Break (Covid-19)

Self-employeed
Sierra Vista , AZ
01.2020 - 10.2020
  • Performed caregiving and homeschooling of daughter

Lead Teacher

Valley of the Sun JCC
Scottsdale, AZ
05.2019 - 12.2019
  • Managed classroom of 18 students, deploying content development and problem-solving skills
  • Communicated well with students, caregivers, and colleagues, prioritizing positive relationship building
  • Increased student involvement in program offerings through strategic redesign of program processes and methods.
  • Communicated frequently with parents about student growth and progress, recommending at-home reinforcement to support struggling students.

Career Break

Self-employeed
Albany, GA
06.2017 - 04.2019
  • Performed Caregiving of daughter and step-daughter

Lead Teacher

The Solel Preschool
Paradise Valley, AZ
10.2014 - 05.2017
  • Planned lessons using organizational management, collaborating with counseling and resource staff
  • Analyzed and assessed 16 students per school year, reporting progress as needed to track improvements
  • Increased student involvement in program offerings through strategic redesign of program processes and methods.
  • Communicated frequently with parents about student growth and progress, recommending at-home reinforcement to support struggling students.
  • Designed lesson plans for teaching staff and worked closely with administration for compliance with state curricula.
  • Integrated technology in classroom, engendering adaptive and engaging learning environment

Education

Masters of Science - Digital Audience Strategy

Arizona State University
Tempe, AZ
12.2022

Bachelors of Science - Elementary Education

University of Phoenix
Tempe, AZ
11.2012

Skills

  • Marketing and advertising
  • Data analysis
  • Project support
  • Social Media Management
  • Performance Optimization
  • Campaign development
  • Campaign management
  • Strategic planning
  • Analytics, SEO, SEM
  • Research and trend analysis
  • Customer demographics
  • Digital marketing
  • Data Analytics
  • Message deployment
  • ROI understanding
  • Competitive analysis
  • Customer targeting
  • Analytics and SEO
  • Employee training
  • Market Analysis
  • Graphic design

Certification

  • Google Analytics Individual Certification
  • Google Ads Search Certification
  • Google Ads Display Certification
  • HubSpot Social Media Certification
  • HubSpot Inbound Marketing Certification
  • Stukent Mimic - Pro Certification
  • Stukent Mimic - Social Certification
  • Stukent Mimic - Digital Marketing Analytics Certification

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill

Timeline

Marketing Agent

World Financial Group (WFG)
01.2023 - Current

Digital Marketing Strategist & Analyst

Self-employeed
12.2022 - Current

Digital Audience Strategy Student

Arizona State University
05.2021 - 12.2022

Supervisor

Advanced Call Center Technologies, LLC
11.2020 - 04.2021

Career Break (Covid-19)

Self-employeed
01.2020 - 10.2020

Lead Teacher

Valley of the Sun JCC
05.2019 - 12.2019

Career Break

Self-employeed
06.2017 - 04.2019

Lead Teacher

The Solel Preschool
10.2014 - 05.2017

Masters of Science - Digital Audience Strategy

Arizona State University

Bachelors of Science - Elementary Education

University of Phoenix

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Kresta RooseveltDigital Marketer