Summary
Overview
Work History
Education
Skills
Timeline
Activities
Generic

Kris Harper

Matthews,NC

Summary

Sales professional with solid track record in regional sales management, dedicated to achieving results and maintaining high standards. Recognized for ability to drive sales growth and cultivate strong client relationships. Known for collaborative approach and adaptability to changing market needs, emphasizing strategic planning and team leadership.

Overview

14
14
years of professional experience

Work History

Southeast Regional Sales Manager

SPI Westport/ALO Drink/Snacks
02.2021 - Current
  • Responsible for NC, SC, GA, VA, AL, DE, and FL
  • Managing Large scale Grocery and C-Store chain accounts. Ex: Circle K and Publix.
  • Creating and implementing programing for large chain format to achieve RTD ALO and ALO Snacks brand awareness and sales growth based around IRI sales data (Spins and Neilson).
  • Managing key account buyers and creating quarterly and annual business plans to increase sales in my territory.
  • Managing a team of four direct report sales reps throughout my territory.
  • Managing DSD and direct wholesale partners and salesforce.
  • Managing and working with our Broker Partners.
  • Attending and working Trade Shows such as NACS.
  • Managed team of Four sales representatives and consistently achieved high sales targets.

Southeast Regional Sales Manager

DuClaw Brewing Company
03.2018 - 02.2021
  • Responsible for NC, SC, GA, AL and FL.
  • Obtained 10% growth within 6 months and 22% in 18 months. (Following a two-year period of flat sales growth)
  • Execute market analysis specific to states of assigned territory including varying consumer practice footprints within the beverage industry.
  • Directly responsible for recruiting, hiring and managing sales representatives as needed and creating individual, monthly business goals and objectives related to market growth.
  • Manage and build strong, long-term relationships with twenty-three (23) Beverage Wholesalers and their respective sales forces across five states.
  • Design relevant point of sale merchandise to best captivate the consumer.
  • Created three (3) specific and successful beer recipes based on trends and feedback of the consumer palate.
  • Develop incentive-based programs for wholesaler’s sales force.
  • Consult directly with the brewer to create beers that are relevant to the modern beer consumer and participate in the critical process of naming the brews in a manner distinguishable to the trademark.
  • Fluency in VIP Software, BrewOptix Software, Lillypad Software, IRI and Excel.
  • Managing and developing large scale events including conventions, shows and festivals to create brand awareness.
  • Special guest and craft beer consultant on live broadcasts through iTunes and news outlets.
  • Developed regional sales strategies to enhance market penetration and drive revenue growth.
  • Mentored and trained sales representatives, improving team performance and client engagement.

Regional Manager Southeast

S&H Premium Brands
04.2017 - 03.2018
  • Identify market trends and brand acquisition for importing, based on geographical analysis of territory.
  • Conduct market research for the best options for point-of-sale merchandise and design branded P.O.S. based on the research.
  • Build strong, long-term relationships with wholesale partners in assigned territory of NC, SC, GA, TN and VA.
  • Conduct sales trainings and product tastings for each wholesaler’s sales force.
  • Work with National Chain Management to increase volume of sales within Total Wine, Walmart, Harris Teeter and other national accounts within assigned territory.
  • Utilize VIP Systems to create and strategize a successful market plan for overall volume growth and to monitor inventory.
  • Manage all logistical steps of ordering and shipping from Europe to the U.S wholesale market.
  • European Brand Liaison, maintaining relationships with foreign breweries and studying the European market trends to apply successful induction to the U.S. territory.
  • Manage and develop large scale events including conventions, shows and festivals to create brand awareness.
  • Developed and executed successful business plans that resulted in improved market share and profitability within the region.

Area Manager

Abita Brewing Company
02.2016 - 04.2017
  • Manage and supervise twenty-four (24) wholesalers and sales forces in North and South Carolina.
  • Develop Annual Business Plans for each distributor.
  • Develop and oversee incentive program for each wholesaler.
  • Train wholesaler employees on brand management and awareness.
  • Managing and developing large scale events including conventions, shows and festivals with 5,000+ attendees to create brand awareness.
  • Responsible for inventory, ordering and shipping for each of the twenty-four (24) wholesalers.
  • Utilize Armadillo and VIP Systems to create and strategize a successful market plan for overall volume growth and to monitor inventory.
  • Conducted monthly business reviews for each wholesaler.
  • Developed strategic initiatives to improve market penetration and brand visibility in assigned territories.
  • Managed supply chain logistics, ensuring timely distribution of products across multiple locations.

Beer Merchant

Miller Coors/ Tenth & Blake
12.2013 - 01.2016
  • Manage local distributor sales representatives to help drive volume and brand growth.
  • Promote Miller Coors brands through large scale beer festivals and private events with attendance of more than 5,000 people.
  • Successfully manage a budget and utilize a promotional team to help with brand growth.
  • Further beer/cider education with a Cicerone exam and weekly/monthly beer trainings focused on food pairing and the brewing process.
  • Utilize VIP Systems to create and strategize a successful market plan for overall volume growth and to monitor inventory.
  • Develop incentive programs for the distributor sales representatives to drive market brand awareness.

Brand/Sales Representative

Campari
10.2011 - 11.2013
  • Manage logistics of large-scale private and public bookings ranging from 150-1200 attendees.
  • Drive sales by analyzing market trends.
  • Build and maintain target account support, raise brand awareness through promotion, visibility and sales.
  • Developed and implemented strategic promotional campaigns to increase product visibility in competitive markets.
  • Analyzed market trends and consumer preferences to inform sales strategies and product offerings.

Education

Bachelor of Science - Consumer Sciences and Marketing

The Ohio State University
Columbus, Ohio

Skills

  • Negotiation expertise
  • Effective sales presentations
  • Territory management
  • Contract negotiations
  • Customer service
  • Deal closing
  • Competitive analysis
  • Product knowledge
  • Analytical thinking
  • Conflict resolution
  • Project management
  • Sales expertise

Timeline

Southeast Regional Sales Manager

SPI Westport/ALO Drink/Snacks
02.2021 - Current

Southeast Regional Sales Manager

DuClaw Brewing Company
03.2018 - 02.2021

Regional Manager Southeast

S&H Premium Brands
04.2017 - 03.2018

Area Manager

Abita Brewing Company
02.2016 - 04.2017

Beer Merchant

Miller Coors/ Tenth & Blake
12.2013 - 01.2016

Brand/Sales Representative

Campari
10.2011 - 11.2013

Bachelor of Science - Consumer Sciences and Marketing

The Ohio State University

Activities

  • The Ohio State University Rugby Team
  • Vail Rugby Club
  • North American 4 Rugby Liaison

Similar Profiles

CREATE PROFILE
Kris Harper