Kris Wilhelmy

Establish, maintain and implement client’s successful brand story and advertising campaigns

Research, write and create client and corporate marketing materials for print, digital and social media, and broadcast

Collaborate with various teams to produce high-quality and effective material therefore growing client base and revenue

Researched market trends to identify customer needs and preferences for strategic planning.

• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Enhanced brand recognition by developing and executing targeted marketing campaigns.
• Researched and identified new opportunities for product and brand development.
• Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.

• Create and manage content for over 350 members in the health and wellness industry, completing more than 10,000 projects annually.
• Collaboratively conceptualized and produced client and corporate marketing materials for print, digital, broadcast, and social media.
• Define and strengthen brand recognition for over 30 clients nationally.
• Work closely with graphic designers and marketing teams to produce custom campaigns to grow members’ client base and increase ROI.
• Spearheaded content calendar and library to increase efficiency and workflow.
• Establish, implement, and update internal processes to increase personal and department workflow efficiency.
• Monitor industry news for trending topics to solidify Audigy as the number one resource in hearing care.
• Produce engaging content that adher to tone, brand, and editorial standards.
• Review and edit final copy for accuracy and to correct grammar errors.
• Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
• Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
• Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
• Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
• Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
• Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
• Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
• Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output.
• Confirmed compliance with regulatory standards and guidelines prior to publication.
• Tailored messaging for diverse audiences, ensuring content relevance and accessibility across multiple platforms.
• Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Formatted copy to align with project-specific guidelines.

• Wrote wide-ranging product descriptions (150+ per day) for the Zulily website, with a focus on women’s and children’s apparel, footwear, jewelry, houseware products, and books
• Collaborated and developed curated sales for high-end brands
• Specialized in email writing to increase sales and membership
• Reached up to 8.6 million members annually
• Hit quick-turnaround deadlines by autonomously handling an aggressive task list in a fast-paced startup environment
• Improved systems to achieve efficient work between departments
• Improved brand consistency across all communication materials through adherence to style guide and tone of voice requirements.
• Mentored junior copywriters in best practices and techniques, improving overall team performance and output quality.
• Optimized website user experience with clear, concise, and informative product copy that effectively communicated key features and benefits.
• Conducted thorough research on industry trends, competitors, and target audience to ensure relevant and timely content creation.
• Regularly reviewed and updated existing copy assets, ensuring accuracy and relevance in a constantly changing market landscape.
• Delivered measurable improvements in online conversion rates through strategic A/B testing and content optimization efforts.
• Established strong relationships with cross-functional teams, fostering effective collaboration on marketing initiatives.
• Reduced time-to-market for new products by efficiently managing multiple projects simultaneously while maintaining high-quality standards.
• Developed comprehensive style guides for internal use, ensuring consistent branding across all departments within the organization.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Sourced third-party content and contributions to incorporate diverse writing styles.
• Managed competing deadlines with efficiency.
• Developed and pitched story ideas to editors.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Built, established and maintained relationships with sources.
• Completed accurate and polished formatting in line with publishing standards prior to submission.
• Presented clients with unique copy options based on overall marketing objectives.