Kriselda Castillo
Cypress
Summary
Dynamic and results-driven General Manager with extensive experience in direct-to-consumer fulfillment, wholesale operations, and retail management. Proven track record of optimizing supply chain processes, enhancing customer satisfaction, and leading cross-functional teams to achieve strategic goals. Skilled in project management, process creation and improvement, and resource allocation. Seeking to leverage expertise in a challenging role to drive operational excellence and improve fulfillment efficiency.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Operations Manager, Fulfillment Center
[Company Name]
- Managed the fulfillment center's operational budget of [amount], ensuring cost-effective practices while maintaining high service standards
- Developed and implemented training programs for staff to improve productivity and compliance with safety regulations, leading to a [percentage]% reduction in workplace incidents
- Conducted regular performance metrics analysis, identifying areas for process improvement that resulted in a [percentage]% increase in order accuracy
Logistics Coordinator
[Company Name]
- Coordinated inbound and outbound logistics, overseeing inventory management for over [number] SKUs
- Established relationships with suppliers and logistics partners to improve delivery timelines and negotiate better rates
- Created and maintained documentation for compliance and regulatory standards, leading to successful audits with no violations noted
General Manager, Operations & Fulfillment
RTIC OUTDOORS
01.2022 - 10.2024
- Oversee day-to-day operations of order fulfillment and distribution for a multi-channel retail environment, managing a team of [number] employees
- Implemented strategies that improved order processing speed by [percentage]% and reduced shipping costs by [percentage]% through optimized routing and inventory management
- Led the transition to a new warehouse management system, resulting in enhanced tracking accuracy and reduced order inaccuracies by [percentage]%
- Collaborated with marketing and IT departments to develop promotional campaigns that increased direct-to-consumer sales by [percentage]% during peak seasons
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Develop and implement operational strategies that align with organizational goals, resulting in increased efficiency and profitability.
- Oversee daily operations across multiple departments, ensuring streamlined processes and optimal resource allocation.
- Lead cross-functional teams to enhance workflow, reduce operational costs by [percentage]%, and improve overall service quality.
- Establish and monitor key performance indicators (KPIs) to evaluate operational efficiency and make data-driven decisions.
- Drive continuous improvement initiatives using Six Sigma and Lean methodologies to enhance productivity and reduce waste.
- Manage the budget and financial performance of the operations department, achieving cost savings of [amount or percentage] through strategic planning.
- Collaborate with senior leadership in strategic planning and decision-making processes to support business growth and scalability.
- Implement technology solutions to enhance operational capabilities and optimize supply chain management, resulting in a [percentage]% reduction in lead times.
- Ensure compliance with regulatory requirements and industry standards, implementing policies and procedures to mitigate risks.
- Foster a culture of leadership and mentorship within the operations team, enhancing employee engagement and retention.
- Developed and executed wholesale distribution strategies that expanded product availability to [number] new retailers, increasing overall revenue by [percentage]% through partnership growth.
Senior Manager of Business Optimization
RTIC OUTDOORS
08.2022 - 01.2023
- Designed and optimized operational processes to enhance efficiency and reduce waste, leading to a [percentage]% decrease in production cycle time
- Analyzed workflow and performance data to identify bottlenecks, implementing corrective actions that improved overall operational effectiveness
- Collaborated with cross-functional teams to develop and standardize best practices across various departments, enhancing product quality and consistency
- Conducted training sessions for staff on new processes and technologies, fostering a culture of continuous improvement
- Identified training needs and developed content while evaluating existing programs.
- Strengthened relationships with company wide departments through prompt communication and personalized stewardship activities.
General Manager, Retail and Customer Experience
RTIC OUTDOORS
12.2017 - 08.2022
- Directed retail operations for a chain of [number] stores, enhancing customer experience through strategic improvements in service delivery and store layout
- Analyzed customer feedback and sales data to implement operational changes that increased customer satisfaction scores by [percentage]% over [time period]
- Designed and executed training programs for staff to ensure exceptional customer service and adherence to brand standards, resulting in a [percentage]% increase in repeat customers
- Developed and implemented local marketing initiatives that boosted foot traffic and sales by [percentage]% within target demographics
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
General Manager
Blue Water Seafood
06.2010 - 11.2017
Front of House Manager
Alicia's Mexican Grill
09.2006 - 05.2009
Education
Bachelor of Science - Business Management
Lone Star College
Houston, TX12-2027
Skills
- Direct-to-Consumer Fulfillment
- Retail Management
- Customer Experience Enhancement
- Supply Chain Management
- Inventory Control
- Process Development and Improvement
- Data Analysis and Reporting
- Team Leadership and Development
- Project Management
- Customer Relationship Management (CRM)
- Operations management
- Strategic planning and execution
Certification
- Certified Supply Chain Professional (CSCP)
- Six Sigma Green Belt
Timeline
Senior Manager of Business Optimization
RTIC OUTDOORS
08.2022 - 01.2023
General Manager, Operations & Fulfillment
RTIC OUTDOORS
01.2022 - 10.2024
General Manager, Retail and Customer Experience
RTIC OUTDOORS
12.2017 - 08.2022
General Manager
Blue Water Seafood
06.2010 - 11.2017
Front of House Manager
Alicia's Mexican Grill
09.2006 - 05.2009
Operations Manager, Fulfillment Center
[Company Name]
Logistics Coordinator
[Company Name]
Bachelor of Science - Business Management
Lone Star College
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