Krisha Cowen, MBA
Marketing & Communications Manager
Bay Area,CA
Summary
Versatile Senior Manager specializing in marketing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency via multi-channel campaigns. Well-versed in overseeing marketing collateral creation over nine-year career in field. Pursuing new professional challenges with a growth-oriented company.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Sr. Manager, Marketing Communications
APIXIO, AI solutions
San Mateo, CA
10.2020 - Current
- Identify, develop, and implement demand generation strategies
- Research and analyze industry insights, trends, market analysis, and marketing best practices to build successful strategies and content
- Develop and manage GTM digital and print content and collateral such as white papers, blogs, and videos for B2B audiences
- Oversee all external B2B communication and campaign strategies to support client retention and business expansion
- Collaborated with product and product marketing to manage, develop, and refine product messaging
- Boosted digital marketing engagement by 35% through targeted multi-channel campaigns
Marketing Manager
STEWARD HEALTH CARE, Carney Hospital
Boston, MA
01.2018 - 10.2020
- Oversaw hospital-wide business marketing strategy and operations
- Improved customer retention by 5% by identifying new marketing avenues and segmentation strategies to promote practices
- Enhanced B2B and B2C experience by 3% year-over-year by implementing operational improvements based on focus groups, external research, and roundtables
- Implemented digital nurture campaigns to convert primary care patients to utilize specialty practices
Marketing Consultant
NICO & ROBO
Boston, MA
01.2018 - 01.2019
- Led company’s go-to-market strategies, including logo development, PR planning and tracking, website development, digital communications plan, and internal communications pieces
- Established strategies to decrease spending by 20% and increase brand awareness by 60% by Year 3
- Oversaw cross-channel, integrated digital marketing campaigns end-to-end from research and strategy, media buying and tracking, execution, and post-launch review
- Partnered with Founder and CEO to identify strategy, resources, and technology to generate 5% ROI in year one by partnering with local organizations and industry influencers
Sr. Marketing Specialist
STEWARD HEALTH CARE
Boston, MA
01.2016 - 01.2018
- Partnered with CMO to develop and execute comprehensive marketing strategy to support patient retention, growth and advocacy within hospital system
- Oversaw 54 new marketing team members during acquisition to ensure brand consistency
- Developed re-branding strategy, collateral, and timeline for 22 acquired hospitals
- Executed system-wide internal communications program targeted toward 40,000+ employees nationwide
Education
MBA - Marketing Management
Boston University Questrom School of Business
Boston 09.2017 - 05.2019
Bachelor of Science - Marketing Communications
Emerson College
Boston, MA 09.2010 - 05.2014
Skills
Healthcare Marketing
Marketo
Salesforce
B2B Marketing Communication
Public and Media Relations
Campaign Strategy & Management
Corporate & Client Communications
Written Communication & Storytelling
People Management
Mergers & Acquisition Experience
Marketing Strategies
Customer Relationships
Multi-Channel Campaigns
Product Marketing
Timeline
Sr. Manager, Marketing Communications
APIXIO, AI solutions
10.2020 - Current
Marketing Manager
STEWARD HEALTH CARE, Carney Hospital
01.2018 - 10.2020
Marketing Consultant
NICO & ROBO
01.2018 - 01.2019
MBA - Marketing Management
Boston University Questrom School of Business
09.2017 - 05.2019
Sr. Marketing Specialist
STEWARD HEALTH CARE
01.2016 - 01.2018
Bachelor of Science - Marketing Communications
Emerson College
09.2010 - 05.2014