Krishna Chuduri

• Designed and developed 200+ responsive HTML/CSS/AMP emails using modular templates, reducing turnaround time by 30% across business units.

• Built SQL-driven automation workflows in Automation Studio (Query, Extract, File Transfer), streamlining campaign data processing and improving reliability.

• Executed 20+ personalised SMS, Pushes per day for Global regions using Mobile Connect, Mobile Pushes with various features like outbound, Bluetooth etc.

• Automated 150+ campaigns using MC Connector and implemented GA360 for 20+ lifecycle Journey mappings.

• Created and optimized multi-path customer journeys in Journey Builder using behavioral triggers, decision splits, and API entry events, enhancing lifecycle engagement.

• Developed advanced personalization using advanced AMPscript and SSJS for dynamic content blocks, subject lines, and fallback logic, boosting engagement and reducing unsubscribes.

• Integrated with internal and external platforms via REST and SOAP APIs, implementing token-based authentication and custom SSJS error logging to improve system resilience.

• Launched personalized SMS and push campaigns in Mobile Studio for real-time alerts and reminders, increasing mobile engagement for key Equifax services.

• Managed 150+ data extensions and developed complex segmentation logic using SQL, improving targeting accuracy and reducing campaign prep time by 25%.

• Analyzed performance using Datorama and internal BI tools; contributed to A/B testing and Send Time Optimization, achieving a 7% lift in open rates.

• Collaborated in Agile sprints with product, CRM, and design teams; helped document dev processes and mentored junior associates on SFMC best practices.

• Led integrated marketing strategy initiatives, collaborating across teams to drive an 8% increase in product adoption and a 25% boost in customer satisfaction.

• Delivered clear campaign reporting using Visio and trade meetings, streamlining user journeys and increasing engagement.

• Developed 20+ custom HTML/CSS/AMPscript templates, resulting in a 30% uplift in open and click-through rates for key communications.

• Configured Salesforce Marketing Cloud–Sales Cloud connector, improving data syncing and reducing communication errors by 15%.

• Managed 25+ global campaigns using Journey Builder, Automation Studio, and Contact Builder, increasing operational efficiency across regions.

• Built API-powered journeys using REST/SOAP APIs and Einstein Engagement, leading to a 5% churn reduction and fewer abandoned carts.

• Executed 20+ daily push campaigns in collaboration with engineering teams, driving a 20% improvement in campaign scalability.

• Supported day-to-day operations across Email Studio, Content Builder, Profile Center, Sender Profiles, A/B Testing, Email Tracking, and Reply Mail Management (RMM), ensuring smooth campaign execution and optimization.

• Executed strategic A/B testing to refine subject lines, send times, and creative elements, achieving a 60% improvement in deliverability, 22% increase in open rates, and enhanced brand consistency.

• Managed Retention Policies and Synchronized Data Extensions (Salesforce Data Extension), maintaining data hygiene and improving campaign targeting accuracy.

• Set up FTP accounts, created Business Units, and defined user roles & permissions for 25+ Marketing Cloud users, enhancing cross-functional collaboration and platform security.

• Implemented IP warming strategies within Email Studio, leading to a 13% drop in spam complaints and 30% increase in new lead conversions.

• Created custom AMPscript logic for dynamic content blocks, allowing scalable personalization across 10+ business segments.

• Built and deployed automated campaigns using Automation Studio and SQL query activities, reducing manual campaign prep time by 40%.

• Troubleshot and resolved issues in Journey Builder, including entry source errors and activity failures, improving journey completion rates by 18%.

• Partnered with stakeholders to roll out Send Time Optimization (STO) and Einstein Engagement Scoring, increasing customer engagement by 15%.

• Documented campaign processes and trained junior team members on platform usage, contributing to a 25% reduction in onboarding time for new users.