Krishna Kanth
Summary
Certified Salesforce Marketing Cloud Specialist with around 10 years of IT experience, specializing in Salesforce Marketing Cloud implementation, campaign automation, customer journey orchestration, personalization, integrations, and Salesforce Data Cloud. Strong end-to-end implementation experience in Salesforce Marketing Cloud, including requirement gathering, solution design, data model design, build, QA, UAT support, deployment, post-production support, and business user enablement. Architected and implemented scalable Marketing Cloud solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, Analytics Builder, CloudPages, AMPScript, SSJS, SQL, HTML, CSS, and JavaScript. Led the design of customer journeys, lifecycle campaigns, triggered communications, nurture programs, re-engagement campaigns, onboarding journeys, transactional notifications, and personalized email campaigns across multiple business units. Experienced in designing Marketing Cloud data architecture using Data Extensions, synchronized data sources, contact model, subscriber key strategy, sendable data extensions, suppression lists, segmentation logic, data retention policies, and automation frameworks. Worked closely with marketing, sales, service, analytics, integration, QA, and offshore teams to translate business requirements into scalable Marketing Cloud technical solutions and reusable campaign frameworks. Hands-on experience integrating Salesforce Marketing Cloud with Sales Cloud, Service Cloud, external CRM systems, DMP/CDP platforms, webhooks, REST APIs, SOAP APIs, and file-based integrations to support real-time and batch campaign execution. Designed and developed dynamic and personalized email solutions using AMPScript, SSJS, SQL, dynamic content, personalization strings, triggered sends, journey entry events, and API-driven campaign triggers. Experienced in Marketing Cloud administration, including business unit configuration, roles and permissions, sender profiles, delivery profiles, send classifications, FTP setup, data filters, user access, and security configuration. Led campaign deployment activities including email build, QA, rendering validation, A/B testing, compliance checks, UAT coordination, production launch, monitoring, issue resolution, and campaign performance reporting. Strong experience with Automation Studio for import activities, query activities, data extracts, file transfers, SQL-based segmentation, scheduled automations, monitoring, failure troubleshooting, and data quality validation. Experienced in Salesforce Data Cloud implementation, including Data Streams, Data Model Objects, identity resolution concepts, calculated insights, segmentation, data mapping, data activation, and unifying customer profiles for marketing use cases. Integrated Salesforce Data Cloud with Marketing Cloud, Sales Cloud, and Service Cloud to enable unified customer views, advanced segmentation, personalized journeys, and consistent customer engagement across channels. Worked on Data Cloud use cases involving first-party and third-party data ingestion, customer profile enrichment, segmentation logic, calculated insights, and activation of audiences into Marketing Cloud campaigns. Provided technical leadership in solution design discussions, data flow design, integration approach, campaign architecture, environment planning, release coordination, risk identification, and best-practice implementation. Created technical design documents, campaign architecture diagrams, data flow diagrams, integration specifications, QA checklists, deployment plans, and user training documentation for marketing and business teams. Experienced in Agile delivery, working with product owners and business stakeholders to estimate work, break down user stories, manage defects, support sprint delivery, coordinate offshore teams, and ensure successful production releases. Strong knowledge of marketing compliance and deliverability best practices including CAN-SPAM, GDPR, CCPA, unsubscribe handling, preference management, suppression logic, sender reputation, IP warming, and email rendering standards. Strong analytical and troubleshooting skills with experience in resolving campaign failures, automation issues, data synchronization problems, API errors, journey entry issues, personalization defects, and subscriber data inconsistencies. Proven ability to work as a senior technical lead by guiding developers, reviewing campaign logic, validating data models, supporting production deployments, improving reusable standards, and helping business users adopt Marketing Cloud capabilities. A quick learner to new concepts and ability to meet deadlines and handle pressure in coordinating multiple tasks in a work/project environment.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Sr. Salesforce Marketing Cloud Developer
Oncourse Home Solutions
Naperville, IL
03.2025 - Current
- Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries to pull the data from Sales & service cloud
- Managed end-to-end Salesforce Marketing Cloud campaign delivery for customer communication programs, including audience preparation, email development, journey configuration, automation setup, QA validation, deployment, and post-send monitoring.
- Built and maintained customer journeys in Journey Builder for service notifications, renewal reminders, customer engagement, re-engagement, onboarding, transactional alerts, and personalized communication flows.
- Configured Marketing Cloud Connect to synchronize Salesforce CRM data with Marketing Cloud and used synchronized Data Extensions to support real-time and scheduled customer journeys.
- Created and maintained Data Extensions, sendable Data Extensions, synchronized Data Extensions, suppression lists, publication lists, and segmentation logic to support targeted campaign execution.
- Developed reusable and dynamic email templates using Content Builder, AMPScript, personalization strings, dynamic content blocks, conditional logic, and customer profile attributes.
- Used SSJS and AMPScript in CloudPages and emails to support custom business logic, form processing, preference updates, error handling, and personalized customer experiences.
- Designed and implemented a custom Preference Center using CloudPages, HTML, CSS, AMPScript, and SSJS to allow customers to manage communication preferences and support unsubscribe and compliance requirements.
- Created SQL query activities in Automation Studio for audience segmentation, deduplication, filtering, data validation, campaign qualification, and journey entry preparation.
- Optimized complex SQL queries and automation workflows to improve processing time, reduce timeout issues, and support high-volume campaign data preparation.
- Built Automation Studio workflows using import activities, file transfer activities, SQL activities, data extract activities, script activities, and scheduled automations for recurring campaign operations.
- Worked with external file-based data sources using Enhanced FTP and File Drop Automations to import, validate, transform, and prepare customer data for marketing campaigns.
- Integrated Salesforce Marketing Cloud with Salesforce CRM and external systems using REST API, SOAP API, OAuth authentication, triggered sends, and journey API entry events.
- Built payload storage and error logging Data Extensions to support API-triggered communications and improve troubleshooting for real-time messaging use cases.
- Configured sender profiles, delivery profiles, send classifications, business unit settings, user roles, permissions, data filters, and security settings as part of Marketing Cloud administration.
- Performed campaign QA including email rendering validation, personalization testing, link testing, dynamic content validation, seed list testing, unsubscribe testing, A/B testing, and UAT support.
- Used Package Manager and deployment documentation to migrate Marketing Cloud assets across business units and environments with reduced manual configuration errors.
- Worked on Salesforce Data Cloud ingestion from Salesforce CRM and external data sources to support unified customer profiles for marketing segmentation and activation.
- Configured Data Cloud Data Streams, Data Lake Objects, Data Model Objects, mappings, identity resolution rules, calculated insights, and segments for customer profile unification.
- Created Data Cloud segments and activated audiences into Marketing Cloud to support personalized journeys and targeted customer campaigns.
- Developed calculated insights using SQL-based logic to support customer lifecycle attributes, engagement metrics, segmentation rules, and campaign eligibility logic.
- Supported Data Cloud activation use cases where customer profile changes, audience qualification, or behavioral signals were used to trigger or personalize Marketing Cloud journeys.
- Troubleshooting production issues related to failed automations, journey entry errors, data synchronization issues, API failures, subscriber mismatches, missing personalization values, and campaign deployment defects.
- Reviewed SQL queries, AMPScript logic, SSJS scripts, automation design, journey configuration, and campaign setup for junior developers and offshore team members.
Sr. Salesforce Marketing Cloud Developer
SiriusXM
New York
10.2023 - 03.2025
- Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries to pull the data from Sales & service cloud
- Worked with business owners to understand their requirements for Salesforce Marketing Cloud application.
- Provided application support and coordinated with the offshore team.
- Built high level data flows to meet business requirements.
- Monitored automations in Automation Studio and was responsible to enhance the system by implementing data retention methods.
- Created Email Templates in Content Builder and was responsible for email tracking.
- Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions.
- Automated the import, extract and Query activity using Automation Studio. Used Dynamic content for subject lines.
- Used AMPScripting to use data from DataExtensions. Used SOAP API in order to invoke triggers and create redundant data.
- Responsible for technical coordination including email QA in HTML, writing SQL query and AMPScript logic and leveraging assets to build and deploy email campaigns.
- Developed Cloud Pages using SSJS and implemented the functionality.
- Used HTML, CSS, AMPScript and other technologies to build customized solutions that support critical business functions.
- Running data extracts for each business unit and determining the email sends volume per day daily.
- Coded mobile responsive emails, landing pages and digital ads from scratch, and stay up-to-date with emerging email marketing best practices.
- Assisted in building Journeys in Journey Builder for campaigns that are by the business team.
- Familiarity with CDP capabilities, such as data governance, identity resolution, and customer profile enrichment, to leverage these features in SFMC campaigns and improve customer experiences.
- Designed and implemented scalable data models in Salesforce Data Cloud to unify customer data from multiple sources, creating a single customer profile.
- Configured Data Streams, Data Model Objects (DMOs), and Calculated Insights to ensure seamless integration and analysis of first-party and third-party data.
- Integrated Marketing Cloud with CRM, and external data sources to enable unified customer profiles and consistent messaging.
- Developed complex data transformations and segmentations for targeted marketing campaigns using Segmentation Builder and Data Mapping.
- Leveraged Salesforce Data Cloud's AI-powered tools to create dynamic customer segments, driving more personalized and effective customer engagement strategies.
- Closely interacted with the Salesforce team to implement Data Retention policies for the business.
- Configured Pardot automation rules, engagement programs, and scoring models to prioritize high-quality leads.
- Integrated Pardot with Sales Cloud, enabling seamless lead management, tracking, and reporting for sales teams.
- Wrote SQL Queries in Teradata, Dbeaver to ensure data integrity.
- Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.
- Conducted stakeholder workshops to train marketing teams on Marketing Cloud user interface, workflows, and reporting capabilities.
- Conducted A/B for campaigns to validate targeting, rendering, and compliance (CAN-SPAM, GDPR, CCPA).
Sr. Salesforce Marketing Cloud Developer
DISH
Littleton, Colorado
12.2022 - 10.2023
- Build marketing campaign reports in Salesforce and utilize it as a main source of data to integrate with the marketing cloud.
- Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings.
- Developed and executed marketing campaigns using Marketing Cloud's Email Studio.
- Trained vendors to use Content builder to build and maintain marketing content.
- Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement.
- Responsible for technical coordination including email QA in HTML, writing SQL query and AMPScript logic and leveraging assets to build and deploy email campaigns.
- Used Journey builder in running more than 50+ different campaigns along with Automation Studio and Contact Builder.
- Used HTML, CSS, AMPScript and other technologies to build customized solutions that support critical business functions.
- Built validation rules and workflows to support business processes and maintain data integrity.
- Customized Contacts in Salesforce org to store relevant marketing data points.
- Generated discovery reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.
- Created journeys and also implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio.
- Created Custom objects, Validation rules, Page layouts, Custom tabs, Components, Visualforce Pages, Lightning Pages that suit the needs of the application.
- Developed event-based triggers, NBA (Next Best Action) workflows, and real-time campaign automation to optimize engagement.
- Configured multi-wave campaigns with advanced audience targeting and re-engagement strategies for better conversion.
- Designed and executed data ingestion strategies within Salesforce CDP, ensuring accurate and real-time consolidation of first-party, second-party, and third-party customer data.
- Created Formula Fields, Validation Rules, Workflow and Approvals for the flexibility and functionality of force.com platform application.
- Designed personalized email content using Adobe Creative Suite, HTML and CSS3, AMPScript in Content Builder.
- Used Data Loader to read, extract, and load data from CSV files.
- Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.
- Used Automation Studio for performing actions such as imports, extracts and SQL query activities.
- Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.
- Involved in setting up or creating Admin options, User Interface, organization-wide defaults, role hierarchy and workflow rules and handled escalated support tickets.
- Coordinated with Service cloud team members to build, test and support system functionality in the salesforce org.
Salesforce Email Marketing Developer
Principal Financial Group
Des Moines, Iowa
03.2020 - 11.2022
- Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries to pull the data from Sales & service cloud
- Chatter, Email integration features for Sales and Marketing Cloud.
- Collaborating with other Salesforce teams (such as Sales Cloud, Adobe marketing Cloud Service Cloud, and Marketing Cloud) to integrate Salesforce CPQ with other business processes.
- Integrating Marketing cloud with Sales and Service cloud using the API functionality and making the Synchronization
- Working with Digital and Marketing Managers and deploying their strategy with the help of Email studio, Contact builder, Automation studio & Journey Builder.
- Working with Various teams in gather the data and making it integrated with Marketing cloud using the internal comet requests. So, that the filtered data is injected into Marketing cloud on Time-driven Basis.
- Implemented Pardot and Created Landing Pages, Forms, Form Handlers, Segmentation, Engagement Studio and Automation Rules.
- Experienced with Pardot B2B Marketing tool, extensively worked on creation of Campaigns, Prospects, Dynamic lists, Dynamic Content, Email Templates, Layout Templates, Forms, landing pages, Configured Custom Fields and scheduling emails as per business need.
- Deploying the emails to convert the prospects into clients and providing the reports to the Data Analysis team on a daily basis.
- Responsible for the creation of all requirements and process documentation including functional requirements, business process requirements, technical design document, integration specifications and data migration specifications
- Responsible for technical coordination with QA and UAT Team to explain the outcomes of the HTML emails along with the various dynamic data attributes, writing SQL query and AMPScript logic and leveraging assets to build and deploy email campaigns.
- Scheduling deployments in the Salesforce Marketing Cloud application and providing completion communications to the clients.
- Expert in development languages: HTML, CSS, Ampscript and SSJS.
- Familiar with integrating AMPScript with other marketing technologies such as Salesforce Marketo Cloud and Adobe Marketo Cloud.
- Troubleshoot and resolve issues related to AEP Marketing Cloud configuration and Adobe Marketo Cloud data management.
- Launching the campaigns at Financial service cloud level, creating the dynamic data extension and making it as an API Entry event.
- Strong analytical and reporting skills to measure and optimize campaign performance based on customer data from the CDP, using SFMC reporting and analytics tools.
- Working on the Approved Email templates to add the AMPScript according to the business requirements.
- Creating the Sender profiles and Delivery profiles and also sending classifications before sending the emails.
- Design and develop customized solutions on Adobe Marketo experience Platform (AEP) Marketing Cloud to meet client requirements.
- Managing the software testing process, which includes devising test plans, creating test cases, establishing protocols and appropriate testing environments
- Monitoring and managing the integration of marketing cloud with various data sources and systems.
- Creating Microsites using Exact Target and auto publish them.
- Creating the Microsite landing page or unsubscribe page and making sure the defined triggered emails are configured properly.
- Developed Exact Target Dynamic Content for different customers.
- Responsible for campaign setup and deployment across email, display and mobile push.
- Creating and Maintaining Marketing cloud dashboards, page layouts, and new applications when necessary.
- Used Journey builder in running more than 250 different campaigns along with Automation Studio and Contact Builder.
- Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.
- Create, design, and format technical specification documentation including architecture diagrams, process flows using confluence pages and visio.
- Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3
- Leverage Exact Target's AMPScript to automate email sending processes.
- Enabling dynamic content management and personalization using AMPScript
- Use AMPScript language to create various email campaigns; create automated marketing campaigns
- Familiarity with SQL language for writing queries for data in Exact Target.
Email Marketing Specialist/Salesforce Specialist
Bank of America
Pennington, New Jersey
06.2018 - 03.2020
- To develop, QA and deploy journeys using the marketing applications for marketing email, marketing web, and in-product Communications.
- Designed and implemented marketing automation solutions using Salesforce Marketing Cloud and AWS services such as S3, EC2, and Lambda.
- Executed data-driven campaigns, email, mobile push, SMS.
- Implementing marketing tests to drive optimization
- Enabling dynamic content management and personalization using AMPScript.
- Updated customer website using content management systems, HTML and CSS.
- Worked with Data Extensions, Profile management and Subscriber DE.
- Built Exact Target Dynamic subject line while creating an email.
- Managed strategies and functions of triggered email campaigns including design, HTML coding, AMPScript, email scheduling and deployment.
- Experience with RMM (Reply Mail Management), A/B Testing, and triggered send solutions to optimize engagement.
- Track campaign metrics including, sends, click through rates, and other measures using both exact target and google analytics along with Excel; building dashboards to present analytics to company stakeholders.
- Develop and execute marketing programs that use Marketing Cloud apps such as Email Studio, Automation Studio, Mobile Connect and Journey Builder (Build, Test, Report and Monitor)
- Creating complex, personalized, dynamic, and multilingual messages.
- Collaborating with cross-functional teams - Marketing, Sales, Content, Analytics, Growth, Engineering, and International.
- Consistently learns the ins and outs of Salesforce Exact Target and its capabilities to stay competitive in the email marketing space, including but not limited to: Automation Studio, Journey Builder, AMPScript, SQL, and SaaS.
- Primarily involved in developing the prototype of the application as proof of concept (POC) for the business team and as a guideline for the development team.
- Responsible for deployment to production including management of deployment logs and go-live release schedule.
- Developed dynamic and personalized email campaigns using Exact Target (AMPScript, HTML, CSS), prepared SQL queries for the Java-based platform tool to automate the generation of segmented data extensions, connected live-site email trigger and off-site email platform with Exact Target using interactions, tested emails in Linux environment, monitored email performances and remediated operational issues.
- Track campaign metrics including sends, click through rates, and other measures using both Exact target and google analytics along with Excel, building dashboards to present analytics to company stakeholders.
- Experience in using Exact Target API by using SOAP API client.
- Experience with SAP, IP warming, and platforms like Social Studio & Advertising Studio for digital marketing.
- Manage social media communication in conjunction with the Social Media marketing manager.
- Prospect for new opportunities, evaluate proposals and make recommendations.
- Development and presentation of training materials for business groups.
Salesforce Developer
TD Bank
03.2017 - 06.2018
- Interacted with various business user groups for gathering the requirements for Salesforce Implementation and documented the Business and Software Requirements.
- Worked on Agile methodologies where requirements, design, testing, deployment needs to be done as early as possible.
- Developed various interfaces, Apex classes, controller classes and apex triggers for various functional needs in the application.
- Perform detailed analysis of business and technical requirements and design the solution by customizing various standard objects of Salesforce.com and other Platform based technologies like Visual Force, Force.com API, and Web Services.
- Worked with campaign managers to develop automated email campaigns and developed emails that could utilize Pardot's dynamic content system.
- Created Pardot complex journeys through various Engagement Programs.
- Built and managed Pardot landing pages, forms, and custom redirects for lead generation.
- Involved in developing salesforce Lightning applications using Lightning Components, controllers.js, helper.js and used CSS style sheets in the components.
- Responsible for Testing - unit testing & integration testing using JUNIT.
- Involved in debugging and troubleshooting the bugs and resolved those issues.
- Administered and monitored the company's Salesforce CRM application.
- Managed Service Cloud components including Service Console, Partner portal, Call Center, CTI integration, Customer Portal, Live agent, Knowledge Base and Entitlements.
- Developed and implemented both the time dependent and time independent workflows as per the requirement.
- Experience in ETL Methods for integrating data feeds on Salesforce cloud
- Created profiles, roles and implemented object level, field level and record level security.
- Developed and deployed workflow rules, approval processes, email templates, and assignment rules.
- Schedule the Apex Classes to send email alerts on a daily/weekly basis.
- Perform Data Export on a weekly basis for data backup.
- Provide Production Support for the CRM system developed on Salesforce.com platform.
- Designed and developed SFA based Application on Force.com Platform in Salesforce.com environment with Apex programming language at backend and Visualforce pages as user interface.
- Perform mass update to update the data in SFDC using Demand Excel spreadsheets using Apex Data Loader.
Education
Bachelor's - Computer Science
Jawaharlal Nehru Technological University
Hyderabad01-2014
Master's - Engineering Technology
Kent State University
01-2016
Certification
- Salesforce Certified Administrator
- Salesforce Certified Platform Developer I
- Salesforce Certified Marketing Cloud Email Specialist
- Certifications Link: https://trailblazer.me/id/kkommaram
Timeline
Sr. Salesforce Marketing Cloud Developer
Oncourse Home Solutions
03.2025 - Current
Sr. Salesforce Marketing Cloud Developer
SiriusXM
10.2023 - 03.2025
Sr. Salesforce Marketing Cloud Developer
DISH
12.2022 - 10.2023
Salesforce Email Marketing Developer
Principal Financial Group
03.2020 - 11.2022
Email Marketing Specialist/Salesforce Specialist
Bank of America
06.2018 - 03.2020
Salesforce Developer
TD Bank
03.2017 - 06.2018
Master's - Engineering Technology
Kent State University
Bachelor's - Computer Science
Jawaharlal Nehru Technological University