Brand Development & Strategy: Assisted small, emerging clothing brands in developing their brand identity and marketing strategies, resulting in a 40% increase in brand recognition and customer engagement.
Digital Marketing & Campaigns: Designed and executed targeted social media and email marketing campaigns, driving a 30% growth in online sales and a 25% increase in social media following.
Content Creation & Management: Created compelling content, including graphics, blogs, and promotional materials, to enhance brand presence and attract new customers.
Market Research & Analysis: Conducted market research to identify trends and consumer preferences, providing actionable insights that informed marketing strategies and product development.
MARKETING SPECIALIST
HOTEL LE JOLIE
08.2023 - 06.2024
Developed Marketing Campaigns: Created and executed marketing strategies to increase hotel bookings and brand awareness, resulting in a 25% increase in online visibility.
Content Creation & Management: Designed promotional materials, managed social media accounts, and crafted engaging content that drove a 30% increase in website traffic.
Market Analysis & Strategy: Conducted market research to identify trends and opportunities, informing strategic decisions and optimizing marketing efforts.
Event Promotion: Coordinated and promoted hotel events and packages, enhancing guest experience and contributing to a 15% increase in event bookings.
MEMBERSHIP MANAGER
TMPL FITNESS
10.2022 - 08.2023
Orchestrated Engaging Events: Planned and executed a range of events to enhance member engagement and retention, driving a 20% increase in member participation.
Strategic Partnerships: Identified and developed collaborations with local businesses, leading to co-hosted events that expanded our reach and attracted 15% more new members.
Customer Interaction & Conversion: Engaged with over 60+ prospects daily, utilizing personalized communication to convert leads into loyal members.
Sales Management & Optimization: Streamlined sales processes and maintained meticulous records using company platforms and Excel, ensuring smooth operations and improved sales efficiency.
BRAND AND STYLE STRATEGIST
ALO YOGA STUDIO & SANCTUARY
10.2021 - 10.2022
Work with customers (loyal, returning customers and new ones) to help figure out what styles and clothing best matches what they are looking for and are comfortable with
Engage with customers and influencers that enter the store in order to build a better relationship
Help merchandise and re-organize the floor when new products come out
Help assist PR/marketing team when events occur in store
Work directly with stock room manager and became familiar with all clothing and beauty products
Only store in NYC that assisted influencers
OPERATIONS MANAGER
ALIGHT SOLUTIONS
07.2019 - 10.2020
Worked on the Business Operations team for the company
Deployment manager for multiple enhancement projects for company website that impacts 200+ clients
INTERN
GROW & FORTIFY
10.2018 - 05.2019
Worked with Event Manager to plan and manage festivals and events representing the Maryland Wineries Association, the Brewers Association of Maryland, and the Maryland Distillers Guild
Education
Masters in Business Administration - Marketing
Baruch College
New York, NY
05.2024
Bachelors in Business Administration - Management
Loyola University Maryland
Baltimore, MD
05.2019
Skills
Marketing Campaign Development
Content Creation and Social Media Management
Market Analysis and Strategic Planning
Event Planning and Management
Strategic Partnerships and Networking
Customer Engagement and Retention
Sales Optimization and CRM Systems
Excellent with social media platforms including Instagram, TikTok, Facebook, Twitter
Clinical Research Coordinator, Leukemia at Memorial Sloan Kettering Cancer CenterClinical Research Coordinator, Leukemia at Memorial Sloan Kettering Cancer Center