Krissy Kull
Newtown,CT
Summary
A Media planning and buying career with time off to parent full time while also working in positions that allowed me to work remotely so that I could raise my kids. Excited to pursue a career and utilize my experience as an employee, but also what I have learned from juggling kids and work and life pursuits. I am a stronger, smarter, problem-solving individual who looks forward to working with others to succeed.
Overview
28
28
years of professional experience
Work History
Account Media Director
Manhattan Media
09.2021 - 01.2023
- Developed media strategies and media plans based on marketing goals/strategies.
- Analyzed print vehicles based on individual brand’s target audience using MRI.
- Created and maintained multiple flowcharts and spreadsheets.
- Negotiated rates saving the client approximately 65% off open rate overall.
- Negotiated added value and positioning with media partners throughout the year.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
Account Director
3 Plus Media
04.2008 - 04.2016
- Worked closely with clients to develop media strategies and media plans based on marketing goals.
- Analyzed print vehicles per each brand’s target audiences using MRI.
- Executed media plans, negotiated rates, added value and positioning with media partners.
- Client faced, held media days, maintained/revised plans throughout the year.
- Directed client projects with eye for quality and customer needs.
- Met with clients to discuss advertising options and future growth goals.
MEDIA MANAGER
Sun & Moon Marketing
11.2004 - 07.2005
- Created media plans for multiple clients based on their individual needs.
- Evaluated print vehicles as well as negotiate rates and positioning.
MEDIA MANAGER
KAO Brands - Andrew Jergens/John Frieda
03.2003 - 11.2004
- Managed all above brands on a daily basis.
- Created and developed media strategies based on marketing goals and objectives.
- Participated in the ‘04 & ‘05 Network Television Upfront; served as day-to-day contact for all communication, monitor negotiations, ensured guidelines/standards were met for broadcast buying.
- Researched/evaluated various publications based on individual brands’ marketing objectives.
- Oversaw media plans/recommendations provided by the advertising agencies as well as all monthly updates (added value, quarterly TV schedules/posts, competitive analysis).
ASSISTANT MANAGER
AnnTaylor
09.2002 - 03.2003
- Responsible for marketing and visual merchandising within store.
- Supervised associates and managed day to day store operations.
SALES ASSOCIATE
AnnTaylor
06.2001 - 08.2002
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store system for merchandise at other sites.
- Prepared merchandise for sales floor by pricing or tagging.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
REGIONAL SALES MANAGER
Outdoor Solutions Inc.
09.2000 - 05.2001
- Supervised the New York Advertising Sales Force
- Responsible for obtaining new business, managed and maintained existing accounts.
- Developed and maintained positive relationships with clients in assigned sales territories.
PLANNING SUPERVISOR
CIA VSM Media
10.1999 - 08.2000
- Managed all divisions of J.P. Morgan and Guinness.
- Responsible for planning and evaluating fiscal year media buying globally: National Cable, Print, Spot TV and Radio.
- Coordinated all aspects of the J.P. Morgan account both internationally and nationally.
- Analyzed market spending based on individual brand’s sales goals, BDI & profitability.
MEDIA PLANNER
CIA VSM Media
03.1997 - 09.1999
- Maximized effectiveness of marketing campaigns by diversifying strategies across platforms.
- Developed/presented plans based on marketing objectives & strategies as well as utilizing MRI/Erdos & Morgan Studies.
- Evaluated print vehicles as well as negotiated rates, positioning & added value programs.
ASSISTANT MEDIA PLANNER
CIA VSM Media
04.1996 - 02.1997
- Maintained flowcharts, budget summaries and print/spot authorizations.
SALES ASSISTANT
Katz Media Corporation
01.1995 - 04.1996
- Implemented radio advertising schedules and resolved discrepancies in serving both advertising agencies and radio stations.
- Maintained sales agreements between advertisers and networks.
- Assisted customers with prompt and polite support in a high-stress, dynamic environment.
Education
Bachelor of Science in Marketing -
Susquehanna University
Selinsgrove, PA05.1994
Skills
- Strategic Planning
- Creative Mindset
- Media Buying & Negotiating Skills
- Media Plan Presentations
- Collaborative
- Data Analysis
- Budget Management
Timeline
Account Media Director
Manhattan Media
09.2021 - 01.2023
Account Director
3 Plus Media
04.2008 - 04.2016
MEDIA MANAGER
Sun & Moon Marketing
11.2004 - 07.2005
MEDIA MANAGER
KAO Brands - Andrew Jergens/John Frieda
03.2003 - 11.2004
ASSISTANT MANAGER
AnnTaylor
09.2002 - 03.2003
SALES ASSOCIATE
AnnTaylor
06.2001 - 08.2002
REGIONAL SALES MANAGER
Outdoor Solutions Inc.
09.2000 - 05.2001
PLANNING SUPERVISOR
CIA VSM Media
10.1999 - 08.2000
MEDIA PLANNER
CIA VSM Media
03.1997 - 09.1999
ASSISTANT MEDIA PLANNER
CIA VSM Media
04.1996 - 02.1997
SALES ASSISTANT
Katz Media Corporation
01.1995 - 04.1996
Bachelor of Science in Marketing -
Susquehanna University
Hobbies and Interests
- Traveling with the family
- Hiking with our two dogs
Hobbies and Interests
- Traveling with the family
- Hiking with our two dogs
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