Krista Aldama
Smyrna,GA
Summary
Results-driven Business Development Manager with a strong track record of productivity and efficiency in task completion. Possess specialized skills in strategic planning, market analysis, and relationship building. Excel at communication, negotiation, and leadership, ensuring success in driving business growth and forging strong partnerships.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Global Enterprise BDM East Region
Konica Minolta Business Solutions US
2023.04 - 2024.07
- Ensured compliance with applicable laws, regulations, standards, guidelines pertaining to cybersecurity and physical security.
- Conducted security risk assessments and presented tailored solutions to clients, demonstrating a clear value proposition and ROI, resulting in a 50% increase in closed deals of multi-million-dollar contracts.
- Developed strategies to help clients build a migration plan of legacy systems to Cloud and Hybrid VSaaS and ACSaaS open, scalable architecture as the new corporate standard platform across regional, national, and global locations.
- Collaborated with technical teams- Engineers and Sub-Contractors to ensure the seamless installation and maintenance of security systems, resulting in a 25% improvement in client satisfaction scores.
- Provided system design, product recommendations/specifications, BOM, SOW for upgrading and/or replacing hardware and software, integration, installation, configuration, training with support and maintenance services.
- Individual region business development achievement-Net new Logos- Signed 3 Global-Enterprise Accounts- $8-10 million in revenue, with first 6 months of the year $3.4 million.·
- Managed vendor relationships related to physical security services.
- Vertical focus-manufacturers, healthcare, government, and retail.
- Coordinated with clients' internal teams to assess and recommend appropriate physical security measures are in place at all locations.
- Analyzed threat assessments and risk analysis to provide guidance on proactive physical security measures are in place. Rather than Reactive.
- Researched emerging technologies that could improve existing physical security processes.
- Collaborated with IT department on technical requirements related to upgrading existing physical security systems
- Provided guidance on physical security system's installation, testing, operation, maintenance and repair.
- Delivered subject matter expertise on physical security strategy, performed site inspections, identified and resolved areas of risk and exposure and implemented proactive physical security solutions.
- Identified weaknesses in physical security measures and recommended corrective actions.
- Coordinated with vendors for installation, maintenance, repair services for physical security systems.
Regional BDM/Pre-Sales Engineer
Konica Minolta Business Solutions US
2018.10 - 2023.03
- Collaborated with cross-functional teams such as operations, finance and IT departments in order to ensure successful project delivery.
- Researched industry news, trends, regulations, and best practices to stay informed of current market conditions.
- Cultivated relationships with key stakeholders to identify new opportunities for growth.
- Identified target markets, developed marketing campaigns, and tracked ROI on promotional activities.
- Provided technical support to customers regarding product functionality or usage issues.
- Created comprehensive presentations outlining product features, benefits, and pricing structures.
- Maintained a thorough understanding of products and services offered by the organization in order to effectively communicate details to customers.
- Built strong rapport with clients through regular communication and relationship-building activities.
- Established performance metrics for tracking progress towards organizational goals and objectives.
- Developed innovative solutions for customer challenges based on their unique requirements.
- Negotiated contracts with potential clients and managed existing client relationships.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Fostered long-term partnerships with key industry players to enhance market presence.
- Identified and pursued upselling and cross-selling opportunities within the existing client base.
- Delivered presentations to senior management and stakeholders to report on progress and results.
- Developed and executed strategic business plans to increase customer base and revenue growth.
BDM Architect and Engineer
Hikvision Usa
2016.05 - 2018.09
- Conducted lunch and learn presentations for global, national, regional and end users. Implemented business development plans, to align and achieve revenue goals.
- Increased brand awareness and conversions of competitor’s specification. Met KPI's at 100%.
- Worked with construction specifications, project plan drawings and submittals.
- Attended end users, and vertical markets trade shows. Planned and held regional customer events.
- Established key partnerships and partner programs and technical product presentation materials.
- Worked in all major vertical market sectors and industry associations memberships.
Business Development Consultant
Operational Security Systems
2015.11 - 2016.05
- Employed as a short-term contractor to analyze market opportunity for new product solution launch.
- Developed business strategies, defined target markets and new logo profiles.
- Developed sales strategy, goals and objectives and account plans.
- Met KPI’s at 100%.
Regional Sales Manager-BDM
Mobotix USA
2013.08 - 2015.10
- Identified opportunities for cross-selling and up-selling within existing customer base.
- Monitored competitor activities and analyzed pricing trends in the region.
- Participated actively in industry conferences and seminars for knowledge sharing purpose.
- Collaborated with product development team to create new products tailored to local markets.
- Conducted thorough assessment of southeast region, due to lack of quality partners and projects.
- Increased revenue generation by 25% in collaborating with senior executives to assess regional performance and develop new sales strategies.
- Drove sales through the channel, distribution, dealer, end user and architects and engineers.
- Secured UL certifications for MOBOTIX CCTV product line in USA to meet University Campus Security Surveillance Enterprise project requirements.
- Built and developed a core group of partners into highly skilled Mobotix partners. Produce highest new business growth on the USA sales team. Increased and grew sales revenue by 20% total of $ 3.8+ million in annual revenue.
Education
Bachelor of Arts - Business Administration, Management and Marketing
Michigan State University
East Lansing, MIOverseas Study Program - Business Law
Erasmus University
Rotterdam, NetherlandsSkills
- Industry Expertise
- Pipeline Management
- New Business Development
- Strategic Partnerships
- Client Consultations
- Project Management
- Stakeholder Communication
- Product Demonstrations
- CRM Platforms
- Contract negotiation expertise
- Sales Tracking
- Key decision making
- Market Trend Analysis
- Market Penetration
- Strategic business planning
- Performance Metrics
- Mentoring and Coaching
- Revenue Generation
- Consultative and relationship selling
- Cross-Functional Collaboration
- Customer Acquisition
- Team Leadership
- Forecasting ability
- Business Intelligence and Analysis
- Competitive Analysis
- Channel Management
- Revenue Forecasting
- Vendor Management
- Proficient in Google Workspace, Microsoft 365, Salesforce, IP Security Cameras Manufacturers-Panasonic, Mobotix (Thermal), Axis (Thermal). VMS-Milestone, ISS Secure OS, Genetec. Cloud SaaS and On-Prem. Access Control, Video Analytics, AI Computer Vision-Scylla, Vaxtor and Ambient AI.
- Issue Resolution
Certification
- Certifications-Panasonic IP cameras, Mobotix IP/IOT cameras (thermal radiometry).
- Certifications-Video Management Software-Mobotix Hub (Milestone Engine), Mx-Cloud
Websites
Timeline
Global Enterprise BDM East Region
Konica Minolta Business Solutions US
2023.04 - 2024.07
Regional BDM/Pre-Sales Engineer
Konica Minolta Business Solutions US
2018.10 - 2023.03
BDM Architect and Engineer
Hikvision Usa
2016.05 - 2018.09
Business Development Consultant
Operational Security Systems
2015.11 - 2016.05
Regional Sales Manager-BDM
Mobotix USA
2013.08 - 2015.10
Bachelor of Arts - Business Administration, Management and Marketing
Michigan State University
Overseas Study Program - Business Law
Erasmus University
- Certifications-Panasonic IP cameras, Mobotix IP/IOT cameras (thermal radiometry).
- Certifications-Video Management Software-Mobotix Hub (Milestone Engine), Mx-Cloud
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