Krista Baum
Gurnee,IL
Summary
Results-driven Account Manager with 9+ years of experience in the beauty and cosmetics industry, specializing in retail sales growth, strategic account development, and omnichannel marketing execution. Proven success managing national retail accounts, launching new SKUs, and driving profitability through data-backed insights and client collaboration. Collaborated with major retailers in the US and Canada including Target, Ulta, Walgreens, CVS, Walmart, Kroger, HEB, TJX, and Shoppers Drug Mart.
Overview
2026
2026
years of professional experience
Work History
Key Account Sales Manager
W7 Cosmetics
01.2024 - Current
- Manage relationships with key retail partners including CVS, HEB and Kroger
- Executed successful brand launches, including adding new beauty categories
- Collaborated with marketing and operations to develop promotions high fill rate and lift in sell-through
- Managed sales trackers, led quarterly reviews of sales and strategy planning
- Managed P&L and monthly, annual budgets
- Utilized IRI, Mintel, and retailer POS tools to analyze category trends and inform data-backed business strategies, optimize assortments and forecast for inventory
Account Manager
Revolution Beauty
01.2017 - 01.2024
- Manage relationships with key retail partners including Walgreens, HEB and Shoppers Drug Mart
- Launched successful license programs at Walgreens
- Launched successful gifting category in both retailers
- Collaborated with marketing to develop successful promotions with a positive lift
- Managed sales trackers, led monthly and quarterly sales meetings
- Managed P&L and monthly, annual budgets
- Utilized IRI, Mintel, and retailer POS tools to analyze category trends and inform data-backed business strategies, optimize assortments and forecast for inventory
Account Executive
Revolution Beauty
2017 - 01.2024
- Support national retail accounts including, Walgreens, Target, Ulta, Walmart, Shoppers Drug Mart, TJX, HEB
- Partner with buyers and planners to execute seasonal assortments, endcaps, and promotional calendars
- Track and report weekly POS and shipment performance, providing insights to senior sales and marketing teams
- Coordinate new item setups, planograms, and promotional displays
Education
Bachelor's - Business Management
College Of Lake County
05-2009
Skills
- Client Relationship Management
- Sales Strategy Development
- Customer Retention
- Negotiation Skills
- CRM Software Proficiency
- Market Analysis
- Cross-Functional Collaboration
- Power BI
- Time Management
- Sales Forecasting
- P&L Management
- Data Analytics
- Relationship management
- CRM proficiency
- Performance tracking
- Territory management
Accomplishments
- Expanded Walgreens and Shoppers Drug Mart shelf space from 2ft to 4ft, driving a +30% increase in annual sales across key beauty categories.
- Launched licensed beauty programs at Walgreens, and strengthening brand equity.
- Built and maintained strong buyer relationships across Walgreens, Ulta, Walmart, CVS, and HEB, resulting in repeat vendor awards and category growth opportunities.
- Executed new product launches across 2,000+ retail doors, managing planograms, new item set-ups, and in-store displays
Timeline
Key Account Sales Manager
W7 Cosmetics
01.2024 - Current
Account Manager
Revolution Beauty
01.2017 - 01.2024
Account Executive
Revolution Beauty
2017 - 01.2024
Bachelor's - Business Management
College Of Lake County