KRISTA DON

Company Overview: B2B Integrated Advertising & Marketing Agency helping businesses grow with targeted strategies, seamless execution, and unified marketing materials.

• Managed a portfolio of 25+ client accounts, achieving a 15% improvement in client success rates through strategic project execution and process optimization initiatives.
• Curated and maintained comprehensive client records in Workfront, including portfolio and company-level briefs, documenting monthly offers, hooks, and creative direction to ensure alignment and streamlined communication.
• Maintained strong intradepartmental and interdepartmental communication skills guaranteeing all departments had complete project details and knew expectations.
• Partnered with the Director or Vice President of Client Services to analyze and communicate monthly account directives to respective tactic leads, ensuring alignment with strategic objectives and smooth execution.

• Managed a portfolio of projects for 600+ clients, delivering clear direction and timely updates to ensure high-quality outcomes and adherence to strict deadlines.
• Optimized project resource allocation by assessing the creative team's bandwidth, strategically adjusting deadlines and prioritizing workflows to maximize efficiency and deliver quality results.
• Compiled and distributed monthly progress reports to relevant teams, highlighting on-time and delayed deliverables, while proactively managing project expectations to achieve a 30% reduction in turnaround times.
• Supported Team Lead by taking on their responsibilities during absences, guiding the team effectively through hosting morning creative stand-up meetings, supervising workflows, and ensuring consistent progress toward project goals.

• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Directed the execution of varied marketing tactics within Workfront, including boost retargeting, web merchandising, direct mail, POP, email campaigns, and TV/radio production, ensuring precision and alignment with strategic goals.
• Championed projects from initial planning to successful execution, ensuring strict adherence to scope, budget, and timelines.
• Enhanced client retention rates by 20% through proactive engagement and cultivating strong stakeholder relationships, ensuring trust and satisfaction.
• Fostered strong stakeholder relationships by delivering consistent project updates through daily progress emails and phone discussions, ensuring alignment and transparency throughout the project lifecycle.

• Led multi-channel advertising campaigns with a $100K+ budget, delivering impactful results through strategic execution across print, digital, social media, PPC, and SEO platforms.
• Facilitated seamless communication between clients and internal teams, spearheading project planning and campaign development initiatives that consistently adhered to timelines and exceeded performance expectations.
• Oversaw end-to-end campaign execution, ensuring flawless adherence to brand consistency, creative themes, and hooks, while maintaining compliance with federal, state, and FCA regulations.
• Consistently met company timeline targets across all project tactics, ensuring streamlined workflows and optimal operational efficiency.

Company Overview: Healthcare company providing health benefit plans for all ages, lifestyles, and budgets.

• Orchestrated a smooth transition of a disease management campaign from Optum to UnitedHealthcare, successfully managing direct mail and email marketing to ensure 100% outreach continuity without disruptions.
• Aligned outbound lead processes, increasing targeted audience engagement by 20% through optimized direct mail and email segmentation.
• Analyzed and presented campaign performance insights, driving date-backed adjustments that improved response rates by 15%.

• Company Overview: American cable, satellite, and broadcast home shopping television network and multi-channel video retailer.
• Executed and sustained digital marketing strategies for the Watch category, utilizing SEO, data analytics, and merchandising techniques to enhance sales performance.
• Developed and executed innovative content strategies, optimized site taxonomy, and launched promotional campaigns to boost customer engagement and online conversions, driving watch revenue growth from 8% to 14% in less than five months.
• Partnered with merchandising teams, content creators, and email developers to craft engaging web and email content that resonated with target audiences.
• Managed creative briefs, quality assurance testing, and campaign implementation for the Watch category, ensuring online content was accurate, live, and all links functioned correctly.
• American cable, satellite, and broadcast home shopping television network and multi-channel video retailer.

• Helped drive a $36M promotional business, achieving a 16% year-over-year revenue increase.
• Boosted productivity by 8% through collaboration with IT to develop and implement a centralized promotional request system.
• Collaborated with cross-functional teams to deliver critical, real-time data, facilitating the efficient setup of on-air promotional items within the promotion controller system.
• Spearheaded and maintained the Cable Analytic Maintenance (CAM) system, ensuring seamless accuracy across cable providers and maintaining precise provider information for over 1 million customers.

Company Overview: Hearing Aid Company that provides a comprehensive suite of hearing products and services.

• Achieved a 65% year-over-year revenue increase by leveraging direct marketing, fostering strong client relationships, and implementing value-driven strategies through effective collaboration with clients and internal teams.
• Led the development and execution of AAH's new 2015 workshop program, designing exclusive marketing materials such as direct mail, newspaper ads, retention letters, and website banners to effectively promote the initiative.
• Delivered over $100,000 in incremental monthly revenue through the successful implementation and management of the new workshop program.
• Designed, developed, and implemented a comprehensive Outreach and Networking/Lunch and Learn guide, successfully rolling it out across the AAH Network's 350+ offices to enhance community visibility.
• Evaluated monthly marketing campaign performance for over 90 accounts, tracking results, preparing detailed performance analysis reports, assessing revenue outcomes, and providing actionable recommendations for improvement.