Krista Dotto
Petaluma,CA
Summary
I'm interested in part-time employment position in customer service and or hospitality. I'm a dedicated individual known for professionalism, positivity, and leadership, adept at collaborating with teams effectively. With experience in both online and in-store retail operations, I possess expertise in financial tracking, inventory management, and implementing promotional strategies to boost sales. Prioritizing exceptional customer service and fostering customer loyalty are values I hold dear. My ability to multitask and manage time efficiently ensures every customer receives a memorable and positive experience.
Overview
7
7
years of professional experience
Work History
Online + Brick and Mortar Shop Owner
Kay Ley Collective
Petaluma, CA
02.2021 - Current
- Developed overall brand/marketing strategy and implementation along with logo design and brand identity.
- Created and maintaining a Shopify website platform and social media channels.
- Building and maintaining rapport with and brands for wholesale opportunities and product inventory efforts.
- Built and maintaining knowledge of products, current sales pricing and manufacturing of events and promotions including local Pop-up shops.
- Partnering with local business to display product and increase sales revenue and community ties.
- Developed marketing strategies for the store in order to increase sales.
- Created a budget and tracked expenses in order to maximize profits.
- Organized promotional events such as special discounts or contests.
- Established policies regarding returns, exchanges and refunds for customers.
- Identified opportunities for growth within the market segment served by the store.
- Assisted customers with product selections based on their individual needs and preferences.
- Developed content strategy to increase social media followers and engagement.
- Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.
Office Administrator
Dotto Construction Company
San Rafael, CA
09.2020 - 06.2023
- Automated office operations by managing client correspondence and data communications.
- Processed financial documents, contracts, expense reports and invoices.
- Interacted professionally with customers and inside personnel, answering questions and responding to phone and email inquiries.
- Explained company personnel policies, benefits and procedures to employees or job applicants.
- Created memos, letters and other documents, fostering internal and external communication.
- Used specialized accounting software to debit, credit and total accounts on computer spreadsheets and databases.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
Consumer Loan Processor
Redwood Credit Union
Santa Rosa, CA
02.2018 - 09.2020
- Evaluate and analyze all loans including credit card loans, personal loans, vehicle loans, recreational loans, etc
- Responsible for the timely and accurate coordination, processing and funding of all loans files including reviewing and interpreting underwriting conditions
- Organized loan files, updated databases, prepared general correspondence and communicated with stakeholders.
- Reviewed initial client documentation to structure and submit loan package.
- Communicated with customers in person and via telephone to answer questions, process transactions and resolve issues.
Chain Sales Merchandiser
Southern Glazers Wine and Spirits
Santa Rosa, CA
07.2017 - 02.2018
- Achieve distribution and growth objectives for Southern's portfolio of wine/spirits products within a specific geographic area and through effective account management of existing retail customers.
- Introduce new products, promote improved distribution, and ensure in-store promotion results.
- Monitored stock to maintain sufficient quantity of featured product.
- Communicated and coordinated planogram execution with store management.
- Organized engaging front-facing displays to capture customer interest and drive revenue growth.
- Analyzed sales figures and market trends to anticipate product needs.
Education
Bachelor of Arts - Journalism, Strategic Communications/PR
UNIVERSITY OF NEVADA
Reno, NV05.2017
Skills
- Marketing Understanding
- Accounting Oversight
- Conflict Resolution
- People Skills
- Good Work Ethic
- Reliable & Trustworthy
- Customer Service
- Critical Thinking
- Friendly, Positive Attitude
- Training & Development
- Proficient in Quickbooks Online
- Product Development Collaboration
- Attention to Detail
Affiliations
- Member of the Healdsburg and Sonoma Chamber of Commerce.
- Member of the Healdsburg and Sonoma Young Professionals Network.
Timeline
Online + Brick and Mortar Shop Owner
Kay Ley Collective
02.2021 - Current
Office Administrator
Dotto Construction Company
09.2020 - 06.2023
Consumer Loan Processor
Redwood Credit Union
02.2018 - 09.2020
Chain Sales Merchandiser
Southern Glazers Wine and Spirits
07.2017 - 02.2018
Bachelor of Arts - Journalism, Strategic Communications/PR
UNIVERSITY OF NEVADA
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