Summary
Overview
Work History
Education
Skills
Timeline
Generic

Krista A. Ennis

Springdale,AR

Summary


Senior executive with proven track record in driving growth and operational excellence. Adept at strategic planning, project management, and leveraging data to inform decisions. Strong focus on fostering team collaboration and adapting to changing business needs. Highly skilled in leadership, communication, and delivering impactful results.

Overview

11
11
years of professional experience

Work History

Senior Director of Business Development

STAR Medical Auditing LLC
10.2022 - Current
  • Championed continuous improvement initiatives to drive operational excellence within the organization.
  • Led the development of business operation processes and policies.
  • Planned and integrated project and program schedules.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Analysis of corporate and governmental structures in order to develop and implement new business streams..

Senior Director of Business Development

STAR Medical Auditing Services LLC
10.2022 - 09.2025


  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization, and growth opportunities.
  • Achieved departmental goals by developing and implementing strategic plans and initiatives.
  • Drove strategic improvements to enhance operational and organizational efficiencies.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Sourced and developed governmental contracts and sub-contracts through industry analysis of key industry partners.

Clinical Business Strategist and Development

TriVista Rehab
11.2021 - 10.2022
  • Market research and Analysis
  • New state start-up contracting
  • Relationship building
  • Drove business from a one state to multi-state organization
  • Developed and implemented Section 202 housing program in collaboration with property stakeholders
  • Developed comprehensive business strategies to enhance operational efficiency and patient satisfaction.
  • Analyzed market trends and competitive landscape to inform strategic decision-making processes.
  • Evaluated performance metrics to identify areas for growth and recommend actionable solutions.

Consultant, Start-up operations and business development

Welbrook Transitional Rehabilitation
08.2018 - 06.2021
  • Aspects of business development for start-up transitional rehabilitation facility
  • Developed and implemented policies and procedures to maximize BPCI Advanced
  • Develop and implement all marketing, advertising, and public relations
  • Developed discharge planning procedures incorporating a network of providers and partners based on partner performance
  • Recruitment of key management team
  • Recruitment of Medical Director
  • Developed relationships with Hospital C-Suite
  • Management of CRM
  • Developed and implemented a narrowed network for successful discharge planning based on outcomes of community health providers
  • Approved vendor development and management

Consultant, Strategic Analysis and Planning

Lovelace Health Services
07.2019 - 10.2020
  • Research targeted territory through analytics to increase hospital service lines
  • Development of public relations and marketing campaigns in a specified region
  • Develop secure and smooth transition of protected health information to increase referrals from PCPs and Specialists, increasing service line referrals
  • Answered questions and made recommendations for improvements.
  • Developed PAC network based on outcomes
  • Developed PAC best practices to reduce ELOS and return to the hospital to maximize BPCI Advanced disbursements
  • Managed deadlines to ensure proper steps were taken in a timely manner.
  • Implemented and customized corporate projects.
  • Sought out opportunities for increased business through outcome analysis
  • Developed relationships with Physician specialists and hospital administration
  • Increase of business from San Juan County and the Four Corners area by 32%

Regional Director of Business Development

Consulate Health Care
04.2016 - 07.2018
  • Physician engagement and education in preparation for BPCI Advanced guidelines
  • Collaborated with community healthcare partners to plan, develop and implement reductions in return to hospital.
  • Collaborated with colleagues to discuss market information and strategies.
  • Increased sales by 33 % through the development and implementation of strategic plans.
  • Facilitated the implementation of a narrowed partner network by communicating objectives across client, teams, and departments, assigning multi-phase activities to appropriate personnel and coordinating time lines to ensure successful launch.
  • Effectively communicated with other employees and upper management to ensure complete care of customers.
  • Developed and implemented tailored service plans to the needs of particular clients.
  • Conducted market research to learn of current trends and to perform sales activities accordingly.
  • Regional vendor management

Regional Director of Sales and Marketing

Preferred Care Partners
05.2014 - 03.2016
  • Physician engagement and education on PAC best practices.
  • Development and implementation of statewide marketing, advertising, and public relations from budget development to social media management
  • Collaborated with senior corporate leadership and individual facilities to plan, develop and implement strategic plans increasing regional sales by 41%.
  • Collaborated with colleagues to discuss market information and strategies.
  • Followed up with customers ensuring their satisfaction with their care
  • Employed knowledge of value based patient care to make appropriate recommendations for program development and marketing strategies.
  • Conducted market research to learn of current trends and to perform sales activities accordingly.

Education

Bachelor's degree - Marketing

SUNY Empire State College
Syracuse, NY

Bachelor's - Nursing

SUNY Empire State College
Saratoga Springs, NY

AAS - Business Administration

St. Philip's College
San Antonio, TX

Certification - Health Coach

Duke Health and Well-Being
06.2020

Associate's degree - Nursing

OCM BOCES
Syracuse, NY
05.1996

Some College - Business Administration

SUNY Morrisville
Morrisville, NY
05.1983

Skills

  • Analytical strategy development
  • Oversight of regional business development initiatives
  • Independent Consultant
  • Collaborative leadership
  • Team management
  • Stakeholder relations

Timeline

Senior Director of Business Development

STAR Medical Auditing LLC
10.2022 - Current

Senior Director of Business Development

STAR Medical Auditing Services LLC
10.2022 - 09.2025

Clinical Business Strategist and Development

TriVista Rehab
11.2021 - 10.2022

Consultant, Strategic Analysis and Planning

Lovelace Health Services
07.2019 - 10.2020

Consultant, Start-up operations and business development

Welbrook Transitional Rehabilitation
08.2018 - 06.2021

Regional Director of Business Development

Consulate Health Care
04.2016 - 07.2018

Regional Director of Sales and Marketing

Preferred Care Partners
05.2014 - 03.2016

Bachelor's - Nursing

SUNY Empire State College

AAS - Business Administration

St. Philip's College

Certification - Health Coach

Duke Health and Well-Being

Associate's degree - Nursing

OCM BOCES

Some College - Business Administration

SUNY Morrisville

Bachelor's degree - Marketing

SUNY Empire State College

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