Krista Ferrell
Birmingham
Summary
Strategic thinker and Strategy Consultant known for high productivity and efficient task completion. Excel in developing innovative strategies, conducting thorough market analysis, and implementing business improvement methodologies. Possess key soft skills including critical thinking, problem-solving, and effective communication which ensures success in navigating complex business challenges.
Overview
4
4
years of professional experience
Work History
Corporate Strategy Consultant
Blue Cross and Blue Shield of Alabama
Birmingham
06.2014 - 04.2018
- Implemented process improvement initiatives to enhance operational efficiency.
- Synthesized current business intelligence or trend data to support recommendations for action.
- Generated thorough and useful reports for use in business decision-making.
- Investigated and resolved strategy and marketing issues.
- Managed diverse projects for data capture, storage and forecast analysis.
- Advised senior management on best practices in business strategy development.
- Conducted market research, competitor analysis, and customer segmentation studies.
- Led change management efforts to ensure smooth adoption of new business practices.
- Maintained or updated business intelligence tools, databases or dashboards.
- Analyzed and tracked data to prepare forecasts and identify trends.
- Designed and implemented performance measurement systems to monitor progress.
- Gathered stakeholder feedback throughout the project life cycle and incorporated it into recommendations.
- Drove growth and increased accountability by standardizing internal processes using performance-based measurements and benchmarks, reporting and mission alignment.
- Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.
- Provided strategic direction for clients to help them achieve their objectives.
- Collected, tracked and evaluated current business and market trend data.
- Coached teams on how to effectively use resources when implementing strategy initiatives.
- Assisted in developing long-term strategies that aligned with organizational goals.
- Conducted comprehensive market research to identify industry trends and business opportunities.
- Reviewed internal policies and procedures to recommend improvements or modifications.
- Implemented new tools utilizing evidence-based measurements to track outcomes and generate performance data for public reporting.
- Monitored progress against defined metrics and provided timely updates as needed.
- Designed processes to ensure the successful execution of strategy initiatives.
- Conducted strengths, weakness, opportunities and threats (SWOT) analyses to develop strategic plans for corporate level and business units.
- Collaborated with stakeholders across all levels of the organization on various projects.
- Built effective relationships and groups to maximize learning productivity.
- Prepared executive summaries highlighting key insights from strategic projects.
- Recommended process changes to increase effectiveness of operations within an organization.
- Developed strategic business plans to drive growth and increase profitability for clients.
Education
Master of Science - Industrial/Organizational Psychology
Western Kentucky University
Bowling Green, KY05-2014
Bachelor of Arts - Psychology & Business Administration
The University of Alabama
Tuscaloosa, AL08-2010
Skills
- Operational efficiency
- Industry analysis
- Organizational design
- Leadership development
- Business analysis
- Performance management
- Innovation strategy
- Quality assurance and control
- Planning and execution
- Presentation skills
- Business intelligence analysis
Timeline
Corporate Strategy Consultant
Blue Cross and Blue Shield of Alabama
06.2014 - 04.2018
Master of Science - Industrial/Organizational Psychology
Western Kentucky University
Bachelor of Arts - Psychology & Business Administration
The University of Alabama
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