Knowledgeable Relationship Specialist with proven background in benefits counseling and history of guiding clients through complex benefit options. Skilled in delivering tailored solutions that enhance client satisfaction. Demonstrated ability to effectively communicate and navigate benefits programs while maintaining strong analytical and problem-solving skills.
Overview
23
23
years of professional experience
Work History
Benefits Counselor
Impact and Results
11.2017 - Current
Responsible for effectively and professionally representing financial products (Core, ancillary, worksite, etc) in all enrollment activities for all product offerings, which require a purchasing decision on behalf of the eligible employee and/or family member
Has in depth knowledge and understanding of all Employer Paid and Employee Paid offerings to enroll in offered products
Provide complete on-site enrollment services to eligible employees and/or family members on site of the employer
Engages customer on phone, webinar, call center or at place of employment to educate, inform, and enroll employees
Conduct business on behalf of enrollment firm in a manner that supports a positive company image
Works independently and exercises discretion to offer creative employer on-site solutions
Delivers benefit presentations to diverse employee groups as well as presenting in a one on one method while collecting enrollment data
Owner
Krista Forys Training and Consulting
07.2017 - 12.2023
Online sales trainer and coach
Making Static presentations Dynamic
Enrollment Coordinator and enroller Training Specialist (local and nation-wide)
Support and deliver sales, sales coaching, learning, and organizational assessment services, help build businesses by assisting with projects, from product development and systems/process improvement to many others
Sales - 82% close in 2021, 83% close in 2022, 86% close in 2023
Collection/analysis of data to support and drive client solutions
Assurance of quality and client satisfaction
Project Leadership: Organize, maintain, and drive details around client projects
Managed up to 16 people on a sales team
Managed a book of 20+ brokers- assisting clients with enrollments, claims, program design, EE education and roll out
Self-funding, ACO- direct - to - employer plans, network design, plan design and implementation
Define, create, and implement strategies for the execution of new/existing products to producers, employees, customers, and industry leaders
Work across the company to support the development and implementation of other business
Managed day-to-day business operations.
Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Multiple Positions Held
AFLAC
12.2005 - 10.2020
January 2006- July 2006 - Independent sales representative/producer
July 1, 2006 - District Sales Coordinator Responsible for a $650,000 annual sales quota- exceeded the goal in 2006, 2007, and 2008
Hit 96% in 2009 Responsible for training new associates (averaged 2 new associates per month) in: health care, products knowledge, sales techniques, marketing (cold calling and warm markets), writing policies, claims, policy holder services, follow up procedures, closing skills
Responsible for maintaining a veteran base of associates to include: health care policies and procedures, account maintenance, policy holder services, client services, training new products and services
Led, trained and coached a team of 12-16 associates
January 2010 - December 2013 - Producer working with brokers 5 Wrote $120,000 + in annual premium
Established and grew broker market- worked with 4 Michigan broker houses: weekly communication with producers, monthly training on new products and services
January 2014 - Aflac Broker Sales Representative in Reno/Carson City area Responsible for $625,000 in annual sales
Maintain and grow broker market with a sales goal of $1 Established 12 new broker relationships during the 6 months in the position and hit FAME (Founders Award Management Excellence) mful quarter in the position
Hit/exceeded Quarterly sales quote both quarters in the position
October 2014- Worked with a single broker to create and implement a unique medical plan partnered with voluntary products
Marketing to 460 groups soliciting appointments, quotes and business plans to ensure they are prepared for Health Care Reform in the upcoming years
Responsible for closing, selling and maintaining clients
New Business Development
Key Benefit Administrators
08.2015 - 07.2017
Increased Hospital participation in Narrow Network plan design from 1 hospital (Scripps) to 3 (Scripps, Tri-City and UCSD)
Increased participating Physicians from 254 to nearly 1100
Generated 17 RFPs for July 2017- Dec 2017
Readied the program to be moved to a CA based TPA
Developed and Educated a Self-Funded 101 playbook for employers and brokers
Solicit and Manage RFPs from multiple brokerage firms on a daily basis; determining product fit, strategy to present rate stabilization options, as well as wellness programs
Responsible for maintaining and developing broker relationships with in the mid and large market segment (50-10,000) as well as direct business-to-business sales to introduce a specialized medical plan within San Diego County
Develop new markets- Phoenix, Orange County, Reno, NV (and surrounding areas), MI, etc
New Business Sales Representative
Assurant Employee Benefits
02.2015 - 08.2015
Extensive knowledge of employee benefits design and sales
Expert in working within employers' benefits to create unique solutions for brokers, employers and employees
Experience in coordinating with multiple departments to accomplish shared goals
Team leadership and management skills
Offer unique enrollment capabilities including Assurant's proprietary iPad enrollment technology, personalized enrollment materials, and a dedicated enrollment coordinator to address each group's open enrollment needs
Develop mutually beneficial relationships and acquire new business through broker distribution channel
Educate brokers, agents and customers on a regular basis
Target case size is 15-10,000, with the ability to sell larger groups on a case by case basis
Products include: Employee paid benefits including: Cancer, Accident, Critical Illness, GAP, Vision, Life and AD&D, and STD
As well as collaboration sales of dental, LTD/STD, life, and vision
Director of Annual Fund
Siena Heights University
09.2001 - 03.2004
Successfully reached my $625,000 annual fund raising goal July 1, 2002 and 2003
Successfully assisted in completing a Capital Campaign of $12 million July 2003
Increased phon-a-thon donations Fall of 2001, 2002 and 2003
Responsible for annual budget of the Annual Fund department
Managed 2 interns year-round as well as a combined group of student callers each year
Ran Corporate Campaign- which consisted of local business owners donating $1000 or more/ year
Planned and organized President's Club dinner ($1000+ donors), Scholarship Fund luncheon and assisted with Alumni weekend
Traveled locally each month and nationally 4-6 times per year to reach donors and Alumni
Responsible for personally asking for monetary donations up to $5,000
Accomplishments: Reached 4 of 4 first-year sales goals established by AFLAC headquarters
FAME- Founders Award for Management Excellence- 6 quarters
Multiple sales trips awarded for exceeding goals
Education
BA - Communication, Marketing
Siena Heights University
Adrian, MI
Skills
Closing strategies
New Account Development
Presentations & Proposals
Complex negotiations
Sales Training
Lead Qualification
Strong project management
Extensive knowledge of employee benefits design and sales
Project Leadership
Self-funding
Network design
Plan design and implementation
Define, create, and implement strategies
C-Level appointment setting/meetings
Enrollment specialist
Employee benefits sales
B2B
Voluntary benefits, DI, Life, Dental, Eye, Core
Developing relationships
Data analysis
Coordinating documents
Benefits administration and tracking
New employee orientations
Accomplishments
Reached 4 of 4 first-year sales goals established by AFLAC headquarters
FAME- Founders Award for Management Excellence- 6 quarters
Regional Vice President at Impact Property Solutions (formerly Impact Floors)Regional Vice President at Impact Property Solutions (formerly Impact Floors)