Summary
Overview
Work History
Education
Skills
Accomplishments
References
Life, Accident and Health License
Timeline
Generic

Krista Forys

NC

Summary

Knowledgeable Relationship Specialist with proven background in benefits counseling and history of guiding clients through complex benefit options. Skilled in delivering tailored solutions that enhance client satisfaction. Demonstrated ability to effectively communicate and navigate benefits programs while maintaining strong analytical and problem-solving skills.

Overview

23
23
years of professional experience

Work History

Benefits Counselor

Impact and Results
11.2017 - Current
  • Responsible for effectively and professionally representing financial products (Core, ancillary, worksite, etc) in all enrollment activities for all product offerings, which require a purchasing decision on behalf of the eligible employee and/or family member
  • Has in depth knowledge and understanding of all Employer Paid and Employee Paid offerings to enroll in offered products
  • Provide complete on-site enrollment services to eligible employees and/or family members on site of the employer
  • Engages customer on phone, webinar, call center or at place of employment to educate, inform, and enroll employees
  • Conduct business on behalf of enrollment firm in a manner that supports a positive company image
  • Works independently and exercises discretion to offer creative employer on-site solutions
  • Delivers benefit presentations to diverse employee groups as well as presenting in a one on one method while collecting enrollment data

Owner

Krista Forys Training and Consulting
07.2017 - 12.2023
  • Online sales trainer and coach
  • Making Static presentations Dynamic
  • Enrollment Coordinator and enroller Training Specialist (local and nation-wide)
  • Support and deliver sales, sales coaching, learning, and organizational assessment services, help build businesses by assisting with projects, from product development and systems/process improvement to many others
  • Sales - 82% close in 2021, 83% close in 2022, 86% close in 2023
  • Collection/analysis of data to support and drive client solutions
  • Assurance of quality and client satisfaction
  • Project Leadership: Organize, maintain, and drive details around client projects
  • Managed up to 16 people on a sales team
  • Managed a book of 20+ brokers- assisting clients with enrollments, claims, program design, EE education and roll out
  • Self-funding, ACO- direct - to - employer plans, network design, plan design and implementation
  • Define, create, and implement strategies for the execution of new/existing products to producers, employees, customers, and industry leaders
  • Work across the company to support the development and implementation of other business
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.

Multiple Positions Held

AFLAC
12.2005 - 10.2020

January 2006- July 2006 - Independent sales representative/producer

  • July 1, 2006 - District Sales Coordinator Responsible for a $650,000 annual sales quota- exceeded the goal in 2006, 2007, and 2008
  • Hit 96% in 2009 Responsible for training new associates (averaged 2 new associates per month) in: health care, products knowledge, sales techniques, marketing (cold calling and warm markets), writing policies, claims, policy holder services, follow up procedures, closing skills
  • Responsible for maintaining a veteran base of associates to include: health care policies and procedures, account maintenance, policy holder services, client services, training new products and services
  • Led, trained and coached a team of 12-16 associates
  • January 2010 - December 2013 - Producer working with brokers 5 Wrote $120,000 + in annual premium
  • Established and grew broker market- worked with 4 Michigan broker houses: weekly communication with producers, monthly training on new products and services
  • January 2014 - Aflac Broker Sales Representative in Reno/Carson City area Responsible for $625,000 in annual sales
  • Maintain and grow broker market with a sales goal of $1 Established 12 new broker relationships during the 6 months in the position and hit FAME (Founders Award Management Excellence) mful quarter in the position
  • Hit/exceeded Quarterly sales quote both quarters in the position
  • October 2014- Worked with a single broker to create and implement a unique medical plan partnered with voluntary products
  • Marketing to 460 groups soliciting appointments, quotes and business plans to ensure they are prepared for Health Care Reform in the upcoming years
  • Responsible for closing, selling and maintaining clients

New Business Development

Key Benefit Administrators
08.2015 - 07.2017
  • Increased Hospital participation in Narrow Network plan design from 1 hospital (Scripps) to 3 (Scripps, Tri-City and UCSD)
  • Increased participating Physicians from 254 to nearly 1100
  • Generated 17 RFPs for July 2017- Dec 2017
  • Readied the program to be moved to a CA based TPA
  • Developed and Educated a Self-Funded 101 playbook for employers and brokers
  • Solicit and Manage RFPs from multiple brokerage firms on a daily basis; determining product fit, strategy to present rate stabilization options, as well as wellness programs
  • Responsible for maintaining and developing broker relationships with in the mid and large market segment (50-10,000) as well as direct business-to-business sales to introduce a specialized medical plan within San Diego County
  • Develop new markets- Phoenix, Orange County, Reno, NV (and surrounding areas), MI, etc

New Business Sales Representative

Assurant Employee Benefits
02.2015 - 08.2015
  • Extensive knowledge of employee benefits design and sales
  • Expert in working within employers' benefits to create unique solutions for brokers, employers and employees
  • Experience in coordinating with multiple departments to accomplish shared goals
  • Team leadership and management skills
  • Offer unique enrollment capabilities including Assurant's proprietary iPad enrollment technology, personalized enrollment materials, and a dedicated enrollment coordinator to address each group's open enrollment needs
  • Develop mutually beneficial relationships and acquire new business through broker distribution channel
  • Educate brokers, agents and customers on a regular basis
  • Target case size is 15-10,000, with the ability to sell larger groups on a case by case basis
  • Products include: Employee paid benefits including: Cancer, Accident, Critical Illness, GAP, Vision, Life and AD&D, and STD
  • As well as collaboration sales of dental, LTD/STD, life, and vision

Director of Annual Fund

Siena Heights University
09.2001 - 03.2004
  • Successfully reached my $625,000 annual fund raising goal July 1, 2002 and 2003
  • Successfully assisted in completing a Capital Campaign of $12 million July 2003
  • Increased phon-a-thon donations Fall of 2001, 2002 and 2003
  • Responsible for annual budget of the Annual Fund department
  • Managed 2 interns year-round as well as a combined group of student callers each year
  • Ran Corporate Campaign- which consisted of local business owners donating $1000 or more/ year
  • Planned and organized President's Club dinner ($1000+ donors), Scholarship Fund luncheon and assisted with Alumni weekend
  • Traveled locally each month and nationally 4-6 times per year to reach donors and Alumni
  • Responsible for personally asking for monetary donations up to $5,000
  • Accomplishments: Reached 4 of 4 first-year sales goals established by AFLAC headquarters
  • FAME- Founders Award for Management Excellence- 6 quarters
  • Multiple sales trips awarded for exceeding goals

Education

BA - Communication, Marketing

Siena Heights University
Adrian, MI

Skills

Closing strategies

  • New Account Development
  • Presentations & Proposals
  • Complex negotiations
  • Sales Training
  • Lead Qualification
  • Strong project management
  • Extensive knowledge of employee benefits design and sales
  • Project Leadership
  • Self-funding
  • Network design
  • Plan design and implementation
  • Define, create, and implement strategies
  • C-Level appointment setting/meetings
  • Enrollment specialist
  • Employee benefits sales
  • B2B
  • Voluntary benefits, DI, Life, Dental, Eye, Core
  • Developing relationships
  • Data analysis
  • Coordinating documents
  • Benefits administration and tracking
  • New employee orientations

Accomplishments

  • Reached 4 of 4 first-year sales goals established by AFLAC headquarters
  • FAME- Founders Award for Management Excellence- 6 quarters
  • Multiple sales trips awarded for exceeding goals
  • RAW Food Teacher certification
  • Licensed in Health and Life

References

References upon request

Life, Accident and Health License

Licensed in Accident and Health

Licensed in Life

Timeline

Benefits Counselor

Impact and Results
11.2017 - Current

Owner

Krista Forys Training and Consulting
07.2017 - 12.2023

New Business Development

Key Benefit Administrators
08.2015 - 07.2017

New Business Sales Representative

Assurant Employee Benefits
02.2015 - 08.2015

Multiple Positions Held

AFLAC
12.2005 - 10.2020

Director of Annual Fund

Siena Heights University
09.2001 - 03.2004

BA - Communication, Marketing

Siena Heights University
Krista Forys