Krista Hager
Austin,TX
Summary
A multifaceted leader and Marketing Director with over 15 years of experience, passion buds from the Social Work and Nonprofit sectors with experience saturated in business acumen. With degrees and certificates in communications, law, social work, conflict resolution, and applied machine learning fields. Addicted problem solver with the technological skills to turn ideas into action.
Overview
17
17
years of professional experience
Work History
Director of Marketing and Operations
Infusion Access Foundation
2021.06 - 2024.04
- Creator of metrics responsive innovative health access technology and corresponding strategic funding platform
- Manage and identify funding partners for multiple $100k+ mission campaigns generating 300k+ advocate conversions
- Strategic and creative director of advocacy campaigns, marketing, brand, website, and content management platforms
- Plan leadership congresses, stakeholder conferences, patient advocate weekends, and launch events
- Develop program logistics, negotiate contracts, write logistics, and manage technology systems
- Manage supporting staff, creative contractors, advisory board, and patient council
- Subject expert of healthcare advocacy and organization's vision, crafting talking points for stakeholder interviews
- Develop creative presentations, trend reports, kitted assets, and product data sheets
- Direct preparation of marketing copy, images, videos, emails, and other collateral.
- Recruit and onboard capable team members to add value and diverse skills set to company
- Identify new technologies to improve and optimize team performance and automated marketing solutions
- Managed budget allocation and resource utilization to maximize marketing ROI
Interim Director of Operations and Marketing
National Infusion Center Association
2021.06 - 2023.11
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Planned and executed events and marketing programs to increase qualified leads.
- Conducted market research to identify customer needs and preferences.
- Created and managed marketing budget, ensuring maximized ROI.
Marketing Director; Consultant
Taylor Real Estate
2017.11 - 2021.06
- Create innovative digital and print media strategies to drive customer engagement by over 200% year over year
- Manage CRMs, Content Management Systems, brand, applications, and automations
- Devise marketing plans using digital strategies, print advertising, and organic press opportunities
- Coordinate with CEO and sales team to generate dynamic marketing content to drive engagement and conversions
- Conduct market analysis and research to identify trends and opportunities
- Initiate sessions with sales team leaders to brainstorm new ideas and promotional strategies
- Plan and execute events and marketing programs to increase quality leads.
- Prepare marketing copy, images, videos, emails, and other collateral.
- Analyze and report on KPIs to validate and demonstrate success of marketing campaigns
Strategic Communications Consultant; CEO
Mama On The Internet, LLC
2016.01 - Current
- CEO and founder of strategic communications consulting business utilizing a holistic service model
- Advise charitable organizations on business operational strategies, economic sustainability, and prospecting strategies
- Create technical, grant, and marketing writing through an adaptive stakeholder voice
- Develop and implement a package of marketing strategies to increase engagement and reach new audiences
- Analyze and track business metrics and make appropriate adjustments to meet the project's supply and demand needs
Communications Director; Volunteer Coordinator
Candlelight Ranch
2013.12 - 2017.03
- Develop and execute comprehensive communications strategies to increase brand awareness and engagement
- Write elevated content to amplify organization's mission on mixed media platforms; including: social media, newsletters, impact reports, grants, website, e-marketing, and automated drip campaigns
- Manage a portfolio of over 20 annual grant requests and reports for health equity driven programming
- Contribute to significant policy and corporate culture updates by writing multiple internal manuals for clients, volunteers, and staff
- Develop relationships with over 26 local partners to identify volunteers, opportunities, clients, donors, and resources, serving over 1200 at-risk youth
Advocate; Clinical Therapist
Tessa; Childrens Hospital
2007.05 - 2013.06
- Member of national award-winning team for Domestic Violence and Sexual Assault complex case management strategies
- Liaison between Safehouse, hospitals, District Attorney, law enforcement, and child welfare services
- Compile detailed client histories using intake forms, interviews, and assessments, to build complete pictures for determining optimal therapeutic approaches
- Implement evidence-based counseling methods to achieve therapy goals from systems perspective
Education
Master of Social Work - Clinical
University of Denver
Denver, CO05.2013
Bachelor of Science - Communications
University of Texas At Austin
Austin, TX12.2002
Legal Studies - Law School
University of Texas At Austin
Austin, TX12.2006
Certificate - Executive Track
MIT Sloan School of Business
Cambridge, MA11.2023
Skills
- Brand Development
- Business Development
- Analytics and Reporting
- Strategic Planning
- Software Application Development
- Fundraising Strategy
- CRM: Hubspot, Quorum, Act!, Salesforce
- Non-Profit Operations
- Supervision and Leadership
- Marketing Automation
Timeline
Director of Marketing and Operations
Infusion Access Foundation
2021.06 - 2024.04
Interim Director of Operations and Marketing
National Infusion Center Association
2021.06 - 2023.11
Marketing Director; Consultant
Taylor Real Estate
2017.11 - 2021.06
Strategic Communications Consultant; CEO
Mama On The Internet, LLC
2016.01 - Current
Communications Director; Volunteer Coordinator
Candlelight Ranch
2013.12 - 2017.03
Advocate; Clinical Therapist
Tessa; Childrens Hospital
2007.05 - 2013.06
Master of Social Work - Clinical
University of Denver
Bachelor of Science - Communications
University of Texas At Austin
Legal Studies - Law School
University of Texas At Austin
Certificate - Executive Track
MIT Sloan School of Business
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