Krista Jackson

Promoted to a district leadership role in 2022 after great success as a Store Manager for 23 years, a Store Manager Trainer for 7 years, and a Regional Training Coordinator for 5 years. I took over a market that started with 16 stores and grew to 32 stores. - including six high-profile, high-volume locations in the Metro Detroit market. Fully accountable for every area of the business, including planning, people, product, process, payroll, P&L, and much more. Lead a team of over 200 during peak seasons.

• Managed daily sales operations across multiple store locations.
• Drove the district from 6th to 2nd out of 10 within the region.
• Outperformed the company in comp sales for three years and finished 8% above the company average in 2024.
• Had the highest conversion rate of 24% in the territory.
• Implemented customer engagement workshops within teams focused on ear piercing sales and selling behaviors that greatly improved the customer experience.
• Consistently managed labor, and other operating expenses within budget.
• Raised employee satisfaction scores from 73% to 84%, one of the highest in the region.
• Built a customer-focused team with an outstanding culture.
• I had a high store manager retention rate, along with promoting many assistant store managers into open manager roles as I picked up more stores.
• Added three new store manager trainers, two store managers were put into the DM training program, and one store manager was promoted to acting DM.
• Appointed territory conversion captain due to my area's high conversion rate.
• Analyzed sales data to identify trends and improve inventory management.
• Fostered a positive team environment through effective communication and motivation techniques.
• Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
• Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
• Hired and motivated high-performing sales team.
• Recruited new members for the sales team when needed according to established criteria.
• Resolved customer complaints quickly and efficiently ensuring high levels of customer satisfaction.
• Developed training programs for new staff to enhance product knowledge and service skills.

Managed various locations, including one of the company's high-volume stores, resulting in promotions to store manager trainer, regional training coordinator, and being put into the district manager training program, where I had the opportunity to be an acting DM.

• Managed daily store operations to ensure smooth customer experiences.
• Increased sales, ear-piercing revenue, conversion, average dollar sale, and units per transaction in each store.
• Consistently reassigned to turn around struggling stores after success in previous locations.
• Recruited, hired, onboarded, and trained numerous full-time and part-time team members.
• Developed and promoted five high-potential assistant store managers to store manager.
• Had the highest ear-piercing sales in the district due to customer word of mouth, and the use of mom groups on social media that still gets attention to this day.
• Implemented visual merchandising standards to enhance product presentation.
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• Developed schedules to optimize staff coverage during peak hours.

• Processed customer transactions accurately at the point of sale.
• Greeted customers and provided exceptional customer service.