KRISTA JOINER
Porter Ranch,CA
Summary
Accomplished executive with a proven track record at Baby Dojah Brands, driving significant revenue growth and market expansion through strategic sales and marketing leadership. Expert in brand-building and competitive analysis, demonstrating exceptional multidisciplinary team leadership and partnership development. Achieved over 30% annual sales increases, showcasing adaptability, problem-solving abilities, and a professional demeanor.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Director Of Sales
IS Clinical Skincare
10.2024 - Current
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
- Managed team of sales representatives, providing guidance, coaching and support.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
- Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Spearheaded the adoption of cutting-edge sales tools and technologies designed to enhance team productivity and streamline workflow processes.
- Managed and motivated sales team to increase revenue 18% in 8 months.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Global Vice President of Sales & Marketing
Baby Dojah Brands
05.2021 - Current
- Successfully led and managed high performing sales team, resulting in significant increase in revenue and market share
- Developed and executed strategic sales plans to penetrate new markets and expand customer base through multi channel distribution, resulting in substantial growth and business opportunities
- Built and maintained strong relationships with key clients and partners, fostering long term partnerships and driving customer loyalty
- Implemented effective sales processes and systems, streamlining operations and improving efficiency within the sales organization
- Conducted market research and analysis to identify emerging trends and opportunities, enabling the company to stay ahead of the competition and capitalize on new business prospects
- Collaborated with cross functional teams including marketing, product development, and finance, to align sales strategies with overall business objectives
- Monitored and analyzed sales performance metrics, utilizing data-driven insights to drive sales performance and identify area for improvement
- Represented the company at industry events and conferences, showcasing products and services, and networking with potential clients and partners
- Stayed updated on industry best practices and trends, continuously seeking ways to innovate and improve company's sales approach
- Key Strategies that were implemented to improve sales efficiency within the organization: Sales process optimization, Sales training and development, Implemented sales automation tools (CRM), Territory Management and strategic targeting, Sales performance metrics and reporting, Collaboration and communication, and Continued process improvement
- By implementing these strategies, the organization has had high level increases in improved sales efficiency, maximum productivity, and strong revenue growth.
- Cultivated a culture of excellence by setting high-performance expectations, rewarding outstanding achievements, and providing continuous feedback to drive improvement across all aspects of the organization.
- Implemented cost-saving measures through process improvements, reducing overhead expenses without sacrificing quality or service levels.
CEO
Blur Beauty
09.2018 - 01.2021
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities
- Revitalized business plans and realigned company objectives to increase overall profits
- Established, enforced and updated policies keeping business agile and responsive to changing market conditions
- Led startup and opening of a beauty business and provided business development, creation of operational procedures and workflow planning
- Set and administered annual operating budget, consistently maintaining controls and preventing overage's
- Monitored market conditions to set accurate pricing structures and take advantage of emerging trends
- Developed clear mission, vision and culture for company as foundation for growth, branding and development of employee culture
- Enabled organization to scale through rapid growth by identifying and eliminating bottlenecks, risks and other constraints
- Cultivated and maintained strong industry relationships and customer partnerships to capitalize on opportunities and maximize business success
- Negotiated key initial contracts and established plans to formalize structure and support growth
- Oversaw strategic business decision-making to develop, enhance and enforce business mission
- Collaborated with company partners to develop and actualize strategic plans to advance company's mission and objectives and promote revenue, profitability and growth
- Collaborated with industry partners to build valuable relationships and achieve operational targets.
Vice President of Sales
Osmosis Skincare
06.2013 - 08.2018
- Evaluated employee progress and compliance while identifying areas for additional coaching by monitoring daily performance
- Directed sales team on closing through combination of expertise, resources, data analysis and strategic techniques
- Introduced CRM into daily procedures to streamline daily data entry tasks, resulting in 20-30% increases in sales
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development
- Sold Osmosis Skincare and Makeup across United States region as well as Internationally with 28-35% increases annually in sales growth
- Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues
- Actualized strategies to continuously improve customer service, company or brand visibility by working directly with marketing to enhance brand messaging
- Strengthened revenue opportunities by developing sales strategies based on industry trends and competitor analysis
- Supervised 50 plus employees to ensure optimal productivity to drive client retention
- Managed and coached sales teams of up to 50, including training, goal setting and evaluation
- Facilitated remarkable year over year increases exceeding 30% through strategic leadership and beauty industry expertise
- Increased sales impact and effectiveness, tracking metrics and marketing investments to implement continuous improvements or change management
- Secured sales targets by building successful sales teams, preparing yearly sales and marketing budgets and implementing strategic action plans
- Addressed sales performance issues through training and counseling, resulting in 30% plus annual sales increase
- Planned and developed strategies to increase sales and territory
- Developed creative sales and marketing strategies to assist sales team with reaching targets
- Boosted profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns
- Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
- Increased sales revenue by developing and implementing innovative sales strategies.
Regional Sales Manager
GloProfessional
05.2000 - 01.2013
- Mentored and managed 22-member sales team that brought in annual revenues of $15,000,000 for Beauty company
- Expanded team 10%, territory size 50% and overall sales 50% in only one year, by leveraging strategic management approaches
- Devised integrated marketing and advertising campaigns, successfully launching glominerals and Mineral Fusion product lines with 45% over quota sales
- Captured skincare and makeup market shares by facilitating setup of sales and distribution channels, creating sales partners and new product rollouts
- Held weekly meetings with each account executive to talk one-on-one, resolve issues and provide tailored training
- Received sales awards for 12 consecutive years while earning sales veteran status
- Grew overall sales by 28%, securing #1 performer out of 88 sales representatives
- Spearheaded medical skincare and makeup sales and supporting operations across West region of United States
- Traveled to customer sites with account executives to meet and help close deals through effective persuasion
- Hired and motivated new team-members achieving over $2-5Million in new sales per year
- Recruited, interviewed and hired individuals bringing exceptional talent and well-developed skills to already successful sales division
- Designed employee motivation strategies and contests
- Brought on many high-profile accounts, including Four Season's and Montage Resorts
- Traveled to national and international business locations to promote gloProfessional beauty products
- Set up and managed quotas and quarterly sales plans for 22 plus sales professionals
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
Territory Sales Manager
Jan Marini Skin Research Inc.
04.1998 - 04.2000
- Penetrated new markets by investigating competitor products, services and trends
- Developed and managed regional sales program and market operations
- Planned and developed strategies to increase sales and territory
- Owned strategy development and results for $1,200,000 annually in a skincare sales territory, managing all facets of product sales, education and brand awareness initiatives
- Achieved 22% increase in sales revenue with $250,000 in new annual sales
- Coordinated and launched grand openings for new stores
- Built and led talented sales team of 5 professionals committed to propelling performance within West region via strategic representation of the Jan Marini Skin Research brand
- Boosted division performance by maximizing territory customer base and profit percentages
- Discovered sales opportunities by showcasing products and services to interested clients
- Trained staff members on effective sales techniques, boosting individual and group goal attainment.
Education
Some College (No Degree) - Family Environmental Science
California State University Northridge
NorthridgeSkills
- Cross-functional team leadership
- Brand development strategies
- Industry trend evaluation
- National client relationship management
- Partnership Development
- Revenue increase strategies
- Brand positioning expertise
- Client relationship management
- Process Improvement
- Market penetration tactics
- Project execution management
- Conflict Resolution
- Innovative product strategy
- Performance Improvement
- Business growth strategy
- Administrative Support
- Strategic operational oversight
- Process optimization expertise
- Business Development
- Strategic Planning
- Customer Service
- Self Motivation
- Onboarding and Orientation
- Skilled in MS Office tools
- Scheduling and Coordinating
- Time Management
- Needs Assessment
- Positive Attitude
- Responsive to new challenges
- Professionalism
- Time management abilities
- Analytical Skills
- Idea Development and Brainstorming
- Employee Coaching and Mentoring
- Written Communication
- Performance Evaluation
- Performance Evaluations
- Team collaboration enhancement
- Relationship Building
- Task Prioritization
- Team Collaboration
- Attention to Detail
- Performance Tracking and Evaluation
- Good Judgment
- Problem-solving abilities
- Professional Demeanor
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Sales team training
Accomplishments
- Supervised team of 48 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved goals by completing sales figures with accuracy and efficiency.
Certification
Licensed Esthetician
Hobbies and Interests
Enjoy being active, working out, hiking, being outdoors, going out with family and friends, visiting the beach, reading in the evening and taking amazing vacations to unique locations.
Languages
English
Native or Bilingual
Timeline
Director Of Sales
IS Clinical Skincare
10.2024 - Current
Global Vice President of Sales & Marketing
Baby Dojah Brands
05.2021 - Current
CEO
Blur Beauty
09.2018 - 01.2021
Vice President of Sales
Osmosis Skincare
06.2013 - 08.2018
Regional Sales Manager
GloProfessional
05.2000 - 01.2013
Territory Sales Manager
Jan Marini Skin Research Inc.
04.1998 - 04.2000
Some College (No Degree) - Family Environmental Science
California State University Northridge
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