Krista Lasche
Roanoke,TX
Summary
Diligent Senior Product Manager offering 20+ years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
21
21
years of professional experience
Work History
Product Manager- Seasonal
Michaels Arts And Crafts
05.2019 - 01.2023
- Developed 200-500 new skus each season.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Maintained positive vendor relations to build strong partnerships.
- Coordinated design meetings and decisions with internal departments and teams.
Amazon New Business Development
Michaels Arts And Crafts
03.2019 - 05.2019
- Helped curate assortment on line including costing monitoring sales and ordering inventory for warehouse replenishment.
Product Manager
Lamrite West- Div. Of Michaels
05.2018 - 03.2019
- Utilize sales and trend history to curate collections and product for best fit in customer environment.
- Created new product lines with Martha Stewart, Krissyanne Designs and Pop Designs.
- Developed product documentation to communicate upcoming features and products to internal teams.
Product Manager- Memory Keeping
Michaels Arts And Crafts
08.2016 - 05.2018
- Exceeded sales plans for planners with sales per foot of $61.19 vs goal of $40.
- Expanded private brand planner business.
- Converted existing skus to new factory in paper mache saving overall company upwards of 20% cost on each sku and reducing lead-times by half.
Category Manager
Michaels Arts And Crafts
03.2015 - 08.2016
- Category sales responsibility of $170M annual sales.
- Increased sales by $30M first year.
- Recognized coloring trend, secured production capacities early beating competition to support massive growth in business.
- Creative and new strategic advertising and displays developed for BTS season.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Identified and reported key performance indicators to define successful category management.
Product Manager- Seasonal Decor
Michaels Arts And Crafts
11.2013 - 03.2015
- Responsible for portion of seasonal purchases amounting in $10M at retail for 2015 holiday.
- Increased DI penetration in first seasonal buy by 50%.
- Excellent communicator of business plans through in-depth knowledge of competition and industry trends.
- Managed product development for seasonal programs; Christmas, Hanukah, Easter, St. Patrick's Day, Valentine's Day and Canada Day.
Product Manager- Wall Frames
Michaels Arts And Crafts
09.2012 - 11.2013
- In 2012 delivered $2.8M in savings with COGS of $15.8M in projects.
- Responsible for managing new and seasonal development for framing division totaling $16M in COGS in 2013.
- Helped create and implement lifestyle focused merchandise within department, Savannah, with sales projections of $18M of new business.
Product Design Manager
Michaels Arts And Crafts
05.2012 - 09.2012
- Managed staff of 5 designers
- Worked with designers to deliver appropriate designs within the category to drive sales and product innovation for private brand.
Product Manager- Fashion Paper
Michaels Arts And Crafts
09.2009 - 05.2012
- Executed over $10M in savings with COGS of $55M with $41M representing new projects.
- Increased overall private brand penetration to 65% sales.
- Negotiates cost savings on new as well as repeat projects to help deliver and maintain savings for division.
- Increasing BP by 500 in two years.
Strategic Sourcing Manager
Horizon Group Usa
01.2008 - 12.2008
- Responsible for final approval of all costing and vendor selection for all new craft product lines.
- Negotiated costing for existing product establishing new vendor relations increasing profitability and quality of product.
Sr. Product Manager
Horizon Group Usa
04.2006 - 01.2008
- Develop full lines of jewelry findings and beads for craft specialty stores.
- Shop market and trade shows for newest materials and seasonal color trends.
- Created new line of jewelry craft line for Hillary Duff license.
Product Manager- Sterling Silver
Macy's Merchandising Group
03.2004 - 11.2005
- Developed private label bridge jewelry line with annual sales volume of $28M.
- Responsible for communicating, conducting and selling products to each division.
- Prepared individualized buy plans for each division by sku.
- Managed department budgets for each of 5 divisions for markdowns, margin and annual receipts plans.
Associate Product Manager
Macy's Merchandising Group
05.2003 - 02.2004
- Assisted in development of product for fashion jewelry line for watches and jewelry, with annual sales goal of $32M.
- Managed planned receipts within budgeted open to buy with divisions.
Product Manager
M.W. Samara Sterling Silver Jewelry Co
03.2002 - 03.2003
- Daily communication with overseas vendors negotiating better prices, quality assurance issue, production follow-up, and customer special design requests
- Source new and existing labor, findings, and plating costs to maintain gross margin for company.
Education
Bachelor of Science - Fashion and Retail Merchandising, Business
Ohio University
Athens, OH12.1994
Skills
- Marketing Familiarity
- Cost Estimation
- Customer Inquiries
- Corporate Communications
- Profit Margins
- Microsoft Office
- Launch New Products
- Trend Forecasting
- Product LifeCycle Management
- Cross-Functional Collaboration
- Brand Development
- New Business Opportunities
Timeline
Product Manager- Seasonal
Michaels Arts And Crafts
05.2019 - 01.2023
Amazon New Business Development
Michaels Arts And Crafts
03.2019 - 05.2019
Product Manager
Lamrite West- Div. Of Michaels
05.2018 - 03.2019
Product Manager- Memory Keeping
Michaels Arts And Crafts
08.2016 - 05.2018
Category Manager
Michaels Arts And Crafts
03.2015 - 08.2016
Product Manager- Seasonal Decor
Michaels Arts And Crafts
11.2013 - 03.2015
Product Manager- Wall Frames
Michaels Arts And Crafts
09.2012 - 11.2013
Product Design Manager
Michaels Arts And Crafts
05.2012 - 09.2012
Product Manager- Fashion Paper
Michaels Arts And Crafts
09.2009 - 05.2012
Strategic Sourcing Manager
Horizon Group Usa
01.2008 - 12.2008
Sr. Product Manager
Horizon Group Usa
04.2006 - 01.2008
Product Manager- Sterling Silver
Macy's Merchandising Group
03.2004 - 11.2005
Associate Product Manager
Macy's Merchandising Group
05.2003 - 02.2004
Product Manager
M.W. Samara Sterling Silver Jewelry Co
03.2002 - 03.2003
Bachelor of Science - Fashion and Retail Merchandising, Business
Ohio University
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