Krista Malaney
North Ferrisburgh,VT
Summary
An experienced outcome-oriented communications professional committed to building and sustaining value driven connections through innovative, informative, and creative narratives. An excellent writer, editor, and marketing thought leader, able to transform complex concepts into powerful multimedia content that engages and connects diverse audiences to mission and drives organizational outcomes. A collaborative team member and mentor committed to people-centered partnerships that build thought diversity and connection through communication.
Overview
20
20
years of professional experience
Work History
Strategic Communications Manager
University of Vermont
01.2017 - Current
- Skilled at writing and designing multimedia content that informs, connects, and inspires diverse audiences and meets identified institutional goals.
- Adaptive leader and team member who collaborates across units to develop strong communication campaigns that improve internal and external outcomes.
- Skilled at web content management and website design for three university websites using html and Drupal 7 and 10.
- Implemented social media campaigns that engaged target audiences and drove website traffic to advance affirmative recruitment, retention, and benefits enrollment.
- Served on internal committees focused on creating a culture of inclusivity, access, and community engagement across 7 colleges and dozens of administrative units.
- Designed and edited the university's first comprehensive sexual misconduct guide, and several reports and guides.
- Implemented innovative communications and change management best practices to build a foundation that supports person-centered employee engagement and thought diversity.
- Evaluated digital communication plan performance through analytics, making adjustments as necessary for optimal results.
- Coached junior team members on communication best practices, enhancing their web skills and contributions to the team.
Communications Strategist
University of Vermont
01.2017 - 01.2020
- Served as the chief writer, editor, web content manager, marketing and public relations liaison for the Vice President for Human Resources, Diversity and Multicultural Affairs (HRDMA).
- Continued effective communications oversight during significant organizational restructuring in 2020 and during the COVID-19 pandemic - altering and enhancing methods of communication to all employees and external partners
- Wrote award-winning narratives, speeches, proposals, and collateral resulting in CUPA-HR Eastern Region HR Excellence Award for Employee Onboarding (2020); State of Vermont Governor's Award for Worksite Wellness (2017, 2018, 2019, 2021); 2020 Women Worth Watching Award (for VP), cover stories on local newspapers and national Diversity Magazine, and generated television appearances for leaders on local news.
- Addressed emergent community priorities, campus-wide reorganization, and global challenges through adaptive and relational communications guided through the VP's Office for HR and DEI.
- Led the redesign of the four websites using html and Drupal, creating new assets for digital content.
- Implemented internal e-communications using modern technologies and applied a fresh new strategic communications framework for Employee Wellness resulting in local and national recognition.
- Used market research and analytics to identify and capitalize on communications opportunities and guide message development.
- Produced and distributed brochures, newsletters, annual reports, end-of-year updates, and collateral materials.
Program & Events Director and Wellness Manager
Wake Robin Corporation
01.2008 - 01.2016
- Partnered with internal and external stakeholders to develop innovative experiential learning program, Inquire, focused on health and wellness for seniors age 65+.
- Implemented KPI and outcome measurement tools to demonstrate program success and continued growth.
- Built and managed a continuing education series, Inquire, that became a model for other organizations nationally leading to industry speaking engagements and workshops throughout VT and the US.
- Led the upstart of an onsite Wellness Program including physical fitness and physical therapy units.
- Strategic planning resulted in the expansion of market-driven services and resources, new collateral, and improved sales and community engagement.
- Communication abilities led to being a regular panelist and speaker at the National Conference on Aging, Aging in American, and the 50+ Expo.
- Managed staff, volunteers, and organized committees.
- Worked collaboratively with the Marketing team to develop a framework for print collateral, e-newsletters, interactive web content, and social media channels, focused on health and experiential learning programs.
- Leveraged leadership skills in health and wellness to become a Certified Wellness Manager with the National Wellness Institute in 2015.
- Leveraged professional networks and industry knowledge to strengthen client relationships including local and ivy league institutions, government agencies, and grassroots human services organizations.
Community Health Liaison and Web Content Manager
University of Vermont Medical Center and Health System
01.2000 - 01.2008
- Developed a strategic Marketing and PR framework focused on underserved populations and stakeholders.
- Managed the first website for the community health branch and implemented innovative technologies to make programs and services more accessible to the public.
- Set up community health education and promotion programs to reduce chronic conditions including the SmartMeds Program, HealthSource radio program, and the Community Medical School program - free open to the public health-based education led by medical professionals.
- Engaged with healthcare experts to create robust internal and external Public Relations and Marketing strategies to enhance Community Health Improvement initiatives.
- Served as the creative force behind Vermont Quits Tobacco Cessation Program, forging lasting partnerships with key stakeholders including the Vermont Department of Health, Governor's Office for Health and Physical Fitness, American Cancer Society, American Heart Association, and affiliate hospitals and health systems.
- Initiated development strategies to acquire grant funding for health improvement programs for marginalized populations winning collective awards of $2 million.
- Wrote and designed annual reports including the Community Benefits Report, CHI, and materials for health programs in Vermont, New York, and New Hampshire.
- Established collaborative partnerships with local organizations to address social determinants of health, enhancing overall community wellbeing.
- Counseled patients on health-related topics and lifestyle changes for improved well-being - was a Certified Tobacco Cessation Coach.
Director of Marketing and Public Relations
Peverly Routhier, Inc. (Benchmark Senior Living)
01.1997 - 01.2000
- Administrative Leader for a large woman-run for-profit organization with a holistic mission to provide exceptional life-care for individuals with cognitive impairments.
- As a marketing director, I developed the company's first website, created a brand, and produced new collateral pieces and an outreach plan that helped the company reach 100% census all three years under my executive leadership.
- Developed a community education series featuring local and national experts on Alzheimer's disease, caregiver syndrome, and other health and aging topics.
- Managed change management communications and community engagement when company was sold to conglomerate based out-of-state.
- Served as point of contact for local and national media.
- Planned and executed events and marketing programs to increase qualified leads.
- Created content and promotional materials to drive engagement and conversions.
- Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
Education
Master's Degree - Education (M.Ed.)
University of Vermont
Burlington, VTBachelor of Arts - Journalism
Saint Michael's College
Colchester, VTAssociate of Science - Communications and Marketing
Champlain College
Burlington, VTSkills
- Strategic Communications
- Marketing & Public Relations
- Writing and Editing
- Website Development and Design
- Social Media Coordination
- Multimedia Campaigns
- Grant and Proposal Writing
- Narrative Research and Writing
Professional Trainings Workshops
- Public Relations Society of America (PRSA) Conference, Orlando, FL, May 2023
- Narrative Communication: A new avenue in critical pedagogy across disciplines, UVM Graduate College, April 2022
- EDU@UVM Professional Development Symposium, UVM, March 16, 2021
- Blackboard Jungle Symposiums 10, 11, 12, University of Vermont, 2017, 2018, 2019
- Adult Mental Health First Aid in Higher Education Training and Certification, UVM, July 1-2, 2019
- UVM Women's Summit, Welcome to the Brave, Brilliant, Bold, UVM, November 2, 2017
- Coding and Web Development Course (html & CMS), Burlington, VT, 2017
Timeline
Strategic Communications Manager
University of Vermont
01.2017 - Current
Communications Strategist
University of Vermont
01.2017 - 01.2020
Program & Events Director and Wellness Manager
Wake Robin Corporation
01.2008 - 01.2016
Community Health Liaison and Web Content Manager
University of Vermont Medical Center and Health System
01.2000 - 01.2008
Director of Marketing and Public Relations
Peverly Routhier, Inc. (Benchmark Senior Living)
01.1997 - 01.2000
Master's Degree - Education (M.Ed.)
University of Vermont
Bachelor of Arts - Journalism
Saint Michael's College
Associate of Science - Communications and Marketing
Champlain College