Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic

KRISTA Mc CALLUM

Newberg,Oregon

Summary

Experienced marketing professional with 20+ years of expertise in creating innovative traditional and digital marketing strategies for clients in professional services, hospitality, membership organizations, contractors, and non-profit sectors. Pioneered remote work practices, showcasing adaptability and forward-thinking business operations.

Overview

25
25
years of professional experience

Work History

Owner & Website Builder

Studio 237 (formerly 237 Marketing + Web)
09.2011 - Current
  • Manage accounts and projects for more than 50 clients per year
  • Collaborate with website owners to develop, build and maintain WordPress websites
  • Provide website technical support and how-to video tutorials
  • Develop editorial calendars for digital communication program
  • Coordinate with remote multi-disciplinary creative team, including project briefs
  • Create and implement project workflow systems with utilization of cloud-based management tools
  • Monitor and manage multiple project schedules and budgets
  • Create and oversee program implementation

Account Executive and Event Operations

Prime Time Sports + dbas
04.2007 - 09.2011
  • Create two new marketing divisions (Sotto Communications and Pantry Marketing + Design) for Prime Time Sports, a sports marketing and management company
  • Develop promotion plans and materials for PTS showcase events including Les Schwab Invitational and Les Schwab Bowl
  • Collaborate with strategic design partner to create brands for Les Schwab Bowl 7-on-7 and Junior Les Schwab Invitational
  • Design and develop websites for Nike Global Challenge, Nike Hoop Summit, Nike Elite Youth Basketball League and Les Schwab Bowl
  • Involved in all aspects of onsite operations including setup, customer service, ticket sales, volunteer coordination and tear-down
  • Prepare grant applications for programs and clients

Account Manager

Prodotto
05.2006 - 03.2007
  • Assist President in development of start-up company
  • Create a marketing division to serve new accounts
  • Attend the annual promotional item industry tradeshow
  • Develop relationships with promotional item factories

Account Executive

Creative Company
05.2006 - 03.2007
  • Collaborate with clients to discuss and identify branding, marketing and advertising needs, goals and expectations
  • Work with the creative team to develop deliverables that meet the client’s needs and budget
  • Present campaign and project creative to clients for review and refinement
  • Serve as creative liaison between clients and creative team
  • Manage budgets and project costs plus prepare invoicing
  • Attend prospect meetings and make new business development pitches

Marketing Coordinator

Miller Nash
02.2002 - 09.2005
  • Work extensively with lawyers and staff while coordinating practice group support, collateral materials, internal campaigns, RFP responses and providing daily marketing assistance
  • Conduct internet and marketing research uses by lawyers in proposal and practice group development
  • Provide marketing assistance to new practice area, including identity and message development
  • Develop and design marketing materials for in-house production; responsible for logo distribution
  • Involved in all aspects of event and seminar planning and implementation
  • Collaborate with graphic artist and marketing team to develop regional advertising campaign
  • Assist with coordination, review, editing and design of RFP responses

Marketing Coordinator

Davis Wright Tremaine
08.2000 - 02.2002
  • Develop and implement internal campaigns for Oregon Business’ 100 Best Companies to Work For in Oregon, DWT Benevolence Committee, Portland Rose Festival, Race for the Cure and Portland-to-Coast
  • Involved in all aspects of event and seminar planning and implementation
  • Collaborate with advertising coordinator and creative consultant t develop and place regional and national print ads
  • Provide design and message ideas plus critiques of all collateral materials for firm and practice groups
  • Responsible for intranet newsletter content
  • Draft, edit and distribute press releases
  • Prepare, edit and deliver Requests for Proposals

Education

Digital Marketing Science -

University of Oregon
Eugene, OR
10-2024

Graphic Design - PhotoShop -

Oregon College of Arts & Crafts
Portland, Oregon

Graphic Design -

Portland Community College
Portland, Oregon

Public Relations - undefined

Portland State University
Portland, Oregon

Marketing Certification -

Portland State University's Professional Development Center
Portland, Oregon

Master of Science - Physical Therapy

Pacific University
Forest Grove, Oregon

Bachelor of Science - Exercise and Sport Science

Oregon State University
Corvallis, Oregon

Flower Farming

Floret Online Workshop
Skagit Valley, Washington

Small Business Management Program -

Chemeketa Community College
Salem, Oregon

Skills

  • Website project management, concepting, development, building, and testing
  • Marketing material project management, concepting and coordination
  • Client communications and coordination
  • Remote creative team project briefs and scheduling
  • Project calendar and timeline development and management
  • Daily use of Basecamp, WordPress, Harvest, Forecast, and other online platforms
  • Project budgeting and invoicing
  • Small business operations
  • Verbal and written communication

Accomplishments

  • Customize WordPress websites for non-technical site owners that reflect their business operations
  • Embrace traditional and digital marketing solutions for small-to-mid-size companies
  • Implemented the use of screencasts to reduce project stalls and improve client engagement
  • Created project brief templates to improve remote team communications and efficiency
  • Have operated and managed a small creative agency since 2011

Interests

  • Gardening
  • Agritourism
  • Supporting culinary talent
  • British television
  • Never-ending pursuit of steps

Timeline

Owner & Website Builder

Studio 237 (formerly 237 Marketing + Web)
09.2011 - Current

Account Executive and Event Operations

Prime Time Sports + dbas
04.2007 - 09.2011

Account Manager

Prodotto
05.2006 - 03.2007

Account Executive

Creative Company
05.2006 - 03.2007

Marketing Coordinator

Miller Nash
02.2002 - 09.2005

Marketing Coordinator

Davis Wright Tremaine
08.2000 - 02.2002

Public Relations - undefined

Portland State University

Master of Science - Physical Therapy

Pacific University

Bachelor of Science - Exercise and Sport Science

Oregon State University

Digital Marketing Science -

University of Oregon

Graphic Design - PhotoShop -

Oregon College of Arts & Crafts

Graphic Design -

Portland Community College

Marketing Certification -

Portland State University's Professional Development Center

Flower Farming

Floret Online Workshop

Small Business Management Program -

Chemeketa Community College

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