Summary
Overview
Work History
Education
Skills
Technical Skills
Certification
Timeline
Krista Reznik

Krista Reznik

Marketing Director
Tampa,Florida

Summary

Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Expertise across email campaigns, public relations, social media and event planning. Keen insight into digital marketing campaigns, planning and public relations.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Associate Director, Marketing

Medscape Live! (formerly SanovaWorks)
09.2016 - Current
  • Lead planning, implementation, and rollout for assigned programs and tactics to ensure delivery against defined strategies.
  • Lead development and management of content marketing strategy in close collaboration with sales and production teams to conceptualize monthly content for website and email marketing campaigns.
  • Conduct all digital marketing efforts, including email,, organic and paid social media campaigns and pay per click (PPC)
  • Function as product manager in charge of setting up goals, milestones, mission, and vision; keeping projects on track; and reporting progress to upper-level management
  • Develops and executes marketing and communications plans with clients and external stakeholders.
  • Lead team of three (3) personnel, supervising daily performance as well as training and improvement plans.
  • Prioritize tasks and allocate resources appropriately to keep teams focused and productive.

Marketing Planning and Program Specialist II

AAA Auto Club
02.2015 - 08.2016
  • Established consumer and competitive research to provide key inputs on tactics, positioning, and targeting
  • Executed travel marketing plan and tactics, which involved producing creative briefs, executing cross-channel planning discussion, guaranteeing timely in-market dates, reporting campaign performance, and working with Product Team for review and approval
  • Completed detailed budget sheet for direct mail strategies, as well as measuring effectiveness of direct mail campaigns with various copy and creative elements

Adjunct Faculty/Educator

Remington College
01.2012 - 01.2013
  • Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning and retention.
  • Developed creative and effective teaching methods for course content to capture students attention.
  • Designed and delivered class instruction to meet course competencies.
  • Scored exams and graded student performance fairly.

Owner | Managing Director

Bricks 4 Kidz
01.2011 - 08.2012
  • Provided oversight to all aspects of business from marketing to business development, payroll, and training
  • Facilitated recruitment, hiring, and training of three employees ensuring their alignment with company’s brand vision
  • Generated marketing plans regarding business and profit growth, customer base expansion, and new growth opportunities identification
  • Efficiently spearheaded promotional campaigns including personal and mass selling and sales promotions by establishing trade shows, collateral material, advertising, publicity, and promotional activities
  • Built franchise in Tampa area from ground up
  • Sold for 62% profit one year later

Director of Marketing and Communications

Pinellas Realtor Organization
07.2010 - 09.2011
  • Created strategic marketing and communications programs regarding product development, membership retention, and brand initiatives
  • Observed strict adherence of members and staff to guidelines on communications, while guaranteeing on-time dissemination of appropriate information to key personnel
  • Established and administered communications with media and external audiences through surveys, email marketing, focus groups, and press releases
  • Played key role in redesigning and improving website, which entailed update of graphic design, increase in usability, and enhancement of functionality
  • Distributed communications to organization with over 5,000 members by using social media and email marketing

Online Adjunct Marketing Professor

University of Phoenix
01.2009 - 01.2010
  • Instructed students on Integrated Marketing and Principles of Marketing courses through the use online learning systems
  • Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning and retention.
  • Developed creative and effective teaching methods for course content to capture students attention.
  • Designed and delivered class instruction to meet course competencies.
  • Scored exams and graded student performance fairly.

Brand Marketing Specialist

Valpak Direct Marketing Services
12.2006 - 09.2008
  • Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
  • Increased brand recognition in target audience through creative promotions and marketing campaigns.
  • Supported branding strategy by ensuring product displays aligned with corporate standards.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Tracked key performance indicators to measure success of campaigns.

Marketing Assistant

USA Environmental, Inc
07.2004 - 12.2006
  • Supported key marketing initiatives including trade shows, proposal activities, and the development of
    various marketing materials.
  • Achieved an increase in brand awareness with government contacts, as well as consumers through
    website redesign and improved keyword search.
  • Implemented a quarterly Corporate Newsletter and received commendations on quality and content
    from management, executives, and co-workers
  • Created many single and multi-page marketing brochures for use at trade shows and in mail packets
  • Coordinated multi-million dollar proposals from start to finish
  • Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Client Service Coordinator

Catalina Marketing
07.2003 - 07.2004
  • Created customer support strategies to increase customer retention.
  • Responsible for efficient and successful program execution by understanding client objectives and developing program execution strategy.
  • Prepared and submitted reports to keep management informed of sales activities and progress.
  • Managed personalized solutions to meet customer requirements and close sales.
  • Successfully forecasted sales projections and implemented changes to various programs in order to keep clients well within their contracted budget
  • Navigated important partnerships with clients that proved to be key to successful programs

Education

Master of Science - Integrated Marketing Communications

West Virginia University, Morgantown
05.2008


  • Relevant Coursework: Introduction to Integrated Marketing Communications, Research Methods, Audience Behavior, Direct Marketing Communication, IMC Public Relations, IMC New Media, IMC Brand Management, IMC Creative Strategy, IMC Sales Promotion Communications, Advanced Direct Marketing, IMC Media Analysis, IMC Measurement and Analysis, and Integrated Marketing Communications Campaigns
  • 4.0 GPA

BBA - Marketing

University of Toledo, Toledo
05.2002
  • Minor: E-Commerce

Skills

  • Content Marketing
  • Marketing Campaign Development
  • Social Media Marketing
  • Product Management
  • Brand Management and Positioning
  • Digital Marketing
  • Email Marketing
  • Budgeting and Forecasting
  • Audience Engagement Techniques
  • Customer Retention Strategies
  • Digital Marketing

Technical Skills

  • Microsoft Office
  • Adobe Creative Suite
  • Google AdWords
  • WordPress
  • Google Analytics
  • Marketo


Certification

Digital Marketing Professional, American Marketing Association and Digital Marketing Association

Timeline

Associate Director, Marketing - Medscape Live! (formerly SanovaWorks)
09.2016 - Current
Marketing Planning and Program Specialist II - AAA Auto Club
02.2015 - 08.2016
Adjunct Faculty/Educator - Remington College
01.2012 - 01.2013
Owner | Managing Director - Bricks 4 Kidz
01.2011 - 08.2012
Director of Marketing and Communications - Pinellas Realtor Organization
07.2010 - 09.2011
Online Adjunct Marketing Professor - University of Phoenix
01.2009 - 01.2010
Brand Marketing Specialist - Valpak Direct Marketing Services
12.2006 - 09.2008
Marketing Assistant - USA Environmental, Inc
07.2004 - 12.2006
Client Service Coordinator - Catalina Marketing
07.2003 - 07.2004
West Virginia University - Master of Science, Integrated Marketing Communications
University of Toledo - BBA, Marketing

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Krista ReznikMarketing Director