Bachelor of Science - Public Relations Communications
East Carolina University
Greenville, North Carolina, NC 08.2021 - 05.2025
Krista Smith
Social Media Marketing Manager
Miami,FL
Summary
Skilled Social Media Marketing Manager with 6+ years of experience blending aesthetic visual storytelling with data-driven strategy. Specializes in luxury hospitality, creating high-impact content and campaigns for upscale restaurant, nightlife, and lifestyle brands; leveraging performance insights to drive engagement, brand differentiation, and revenue in competitive markets.
Education
Work History
Social Media Marketing Manager (Internship)
Life Media Group Marketing Agency
Greenville, NC
08.2024 - 08.2025
- Developed platform-specific content for Instagram, Facebook, TikTok, YouTube, and LinkedIn.
- Executed social media campaigns, and managed content calendars across multiple brands.
- Analyzed performance metrics and applied SEO-driven strategies to optimize content performance.
- Produced promotional videos, product photography, marketing emails, and graphics aligned with brand objectives.
Social Media Marketing Manager
Still Life Night Club
Greenville, NC
08.2023 - 08.2025
- Managed daily operations of 6+ social media accounts for multiple club locations, increasing Instagram engagement by 40%, and TikTok followers by 60% in the first 2 months.
- Researched industry trends and conducted competitor analysis to enhance brand differentiation.
- Coordinated partnerships with influencers, vendors, and local organizations to expand brand reach.
- Handled all customer inquiries across social media channels in a timely and positive manner.
Social Media Manager (Contract)
Kiki on the River
Miami, FL
10.2025 - 12.2025
- Developed and pitched creative marketing campaigns for seasonal promotions and events.
- Directed on-site content shoots, produced real-time Reels, Stories, and event photography.
- Designed branded digital assets, including flyers, menus, website updates, and paid ad creatives.
- Supported Meta ad campaigns through creative development, performance tracking, and SEO-driven content optimization.
Director of Events & Partnerships
Tri Sigma Sorority
Greenville, NC
08.2023 - 01.2025
- Planned and secured large-scale events through strategic networking, aligning partnerships with organizational objectives.
- Managed event logistics, including venue selection, catering, entertainment, and décor.
- Negotiated vendor partnerships, reducing booking costs by 25%, while maintaining high-quality brand experiences.
Skills
- Social Media Marketing Management
- Content Creation
- Graphic Design & Branded Assets
- Trend Analysis & SEO Optimization
- Campaign Development & Execution
- Audience Engagement & CRM
- Paid Advertising Strategy (Meta)
- Competitive & Performance Analysis
- Partnerships & Cross-Functional Collaboration
- Public Relations & Written Communication