Bachelor of Science - Communication - Concentration in Public Relations
East Carolina University
Greenville, NC05-2025
Krista Smith
Miami,FL
Summary
Client-centric professional with extensive experience in consultative sales, luxury hospitality, client relations, strategic channel management, and B2B partnerships, committed to enhancing customer experiences and driving sustainable business growth.
Education
Skills
- Customer Relationship Management
- CRM Software Expertise
- Strategic Partnerships
- Client & Brand Relations
- Cross-Functional Collaboration
- Presentations & Product Demos
- Consultative Selling
- Upselling
- Negotiation & Deal-Closing
- Networking & Strategic Outreach
Work History
CPA-Centric Channel Sales Representative
Paychex
Miami, FL
02.2026 - Current
- Manage 200+ CPA and channel partnerships, driving referrals and new business growth.
- Build relationships with business owners through strategic outreach, networking, field prospecting.
- Lead consultative presentations and demos, translating client needs into tailored solutions across 96+ product offerings.
- Strengthen client retention and experience by coordinating with HR, benefits, retirement, insurance, and PEO teams.
Marketing Manager
Kiki Group - Kiki on the River & Kiki at Sea
Miami, FL
10.2025 - 12.2025
- Led marketing strategy and brand development across Kiki on the River and Kiki at Sea.
- Managed a team of website developers, graphic designers, and advised PR on press to ensure brand alignment.
- Drove weekly Meta ad reservations up 156% (from 9 to 23) through A/B testing, performance tracking, and audience analytics.
- Represented Kiki at luxury brand activations, creating polished on-site content and posting live event coverage.
- Collaborated with culinary teams to develop new menu concepts and create promotional content.
Marketing & Social Media Manager Internship
Life Media Group Marketing Agency
Greenville, NC
08.2024 - 08.2025
- Managed multi-brand business accounts, client projects, relations, and stakeholder communication.
- Developed, presented, and executed campaign plans, content calendars, and marketing strategies for new product launches.
- Monitored trends in digital marketing tools and technologies to recommend improvements in processes or procedures.
- Researched target audiences to identify potential customers and compiled reports from customer feedback.
Marketing & Social Media Manager
Still Life Night Club
Greenville, NC
08.2023 - 08.2025
- Managed 6+ accounts across multiple locations, boosting engagement by 40% and follower count by 60% within first 2 months.
- Researched industry trends and analyzed local competitors to support stronger brand positioning and marketing strategies.
- Coordinated artist, influencer, vendor, and community partnerships to expand brand reach and drive foot traffic.
- Handled guest relations and client inquiries across digital marketing channels, supporting a high-touch hospitality experience.
- Led full hiring, onboarding, and training process for all team members, reducing hiring cycle from 6 weeks to 14 days.
Director of Events & Partnerships
Tri Sigma Sorority
Greenville, NC
08.2023 - 01.2025
- Planned large-scale events and cultivated brand partnerships aligned with organizational goals.
- Managed event logistics from venues and music to catering, photography, and décor.
- Prepared quarterly budgets and cut vendor booking costs by 25% through strong negotiation and partnership skills.