Krista White, CPC
Chief Marketing Officer
Summary
Diligent, data-driven Chief Marketing Officer with comprehensive background in strategic marketing leadership. Proven success in driving brand visibility and market penetration. Demonstrated proficiency in team leadership and cross-functional collaboration.
Overview
16
16
years of professional experience
4
4
Certifications
Work History
Director of Marketing
Crow Canyon Software
08.2022 - Current
- Managed cross-functional teams to execute successful email marketing initiatives, enhancing company reputation and customer engagement by 196%.
- Implemented new approach to increase market share and generated a 400% increase in average account size.
- Exceeded lead generation KPIs with 49% growth year over year through SEO and marketing automation efforts.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Collaborated closely with sales teams to develop effective marketing collateral that supported and exceeded lead generation goals.
Co-Founder/CMO
A Dog's Love
12.2014 - 08.2022
- Managed large monthly ad spends to achieve profitable ROAS as high as 12.54.
- Built roadmap and scaled email list from the ground up, while maintaining email broadcast open rates over 32% (even with apple privacy opens being false) and drip open rates up to 71-100%.
- Mapped, optimized, and automated full prospect and customer journey from the ground up (including engagement, retention, and upsells) and developed a returning customer rate of 60% using niche segmentation and A/B testing.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
President/CMO
It's Just Lunch DC
02.2012 - 07.2015
- Developed and implemented new programs to expand business growth while increasing profitability by 268%.
- Created content and represented company in video and radio spots on ABC, NBC, CBS, FOX, DC101, and YouTube.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Collaborated with Dan Kennedy to create a Shock and Awe package to delight customers and increase customer retention.
- Implemented original email marketing approach to develop uniquely personalized offers for prospects and increase customer acquisition.
Director of Operations
It's Just Lunch DC
12.2009 - 02.2012
- Managed consultants to improve client retention and exceed business goals by 127%.
- Developed new streamlined processes for scaling and expanding the business to acquire a second location.
- Supervised consultant recruitment and training along with improving policies and handbooks resulting in a 150% increase in productivity.
- Monitored budget and utilized operational resources.
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
Consultant
It's Just Lunch DC
03.2009 - 12.2009
- Managed client experience to exceed expectations and improve retention of assigned clients by 55%.
- Identified new opportunities for growth and achieved record-high revenue performance month after month.
- Spearheaded local marketing efforts to increase new customer acquisition.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
Education
B.S. Business (Marketing Focus) -
Mount St. Mary's University
Emmittsburg, MDSkills
- A/B Testing
- Advertising
- Analytics
- Communication
- Creative Thinking
- Digital Marketing
- Google Analytics
- Google AdWords
- HubSpot
- Leadership
- Management
- Marketing Automation
- Marketing Strategy
- Meta
- Project Management
- Paid Media
- Reporting
- ROI Analysis
- SEO/SEM
- Social Media
- Content Strategy
- Marketing Analytics
- Creative Direction
Websites
Certification
- Certified Professional Coach, 04/12 - Present
- HubSpot Certification, 05/23 - Present
- Google Analytics Certification, 11/23
- Google Ads Certification, 11/23 - Present
Conferences/Courses
- Data & Marketing Optimization Workshop, 05/22
- Copywriting Masterclass, 05/22
- BGS Live E-Commerce Workshop, 07/19
- E-Commerce Marketing Mastery, 07/17
- Implementation Bootcamp, 03/15 - 08/16
- Digital Marketer Inner Circle, 02/14 - 07/15
- Funnel Fast Start Mastermind, 11/13
Languages
Spanish
Limited Working
Finnish
Limited Working
Timeline
Director of Marketing
Crow Canyon Software
08.2022 - Current
Co-Founder/CMO
A Dog's Love
12.2014 - 08.2022
President/CMO
It's Just Lunch DC
02.2012 - 07.2015
Director of Operations
It's Just Lunch DC
12.2009 - 02.2012
Consultant
It's Just Lunch DC
03.2009 - 12.2009
B.S. Business (Marketing Focus) -
Mount St. Mary's University
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