Summary
Overview
Work History
Education
Skills
Timeline
Generic

Krista Yep

Spokane,WA

Summary

Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.

Overview

16
16
years of professional experience

Work History

Creative Strategist /Associate Creative Director

Seven2
10.2013 - Current
  • Led writing department, leveraging expertise in copywriting and strategy to craft scripts, strategy decks, social media posts, websites, pitch decks, and advertisements.
  • Played a pivotal role in campaigns by crafting attention-grabbing messaging and directing visuals, driving consumer interest and boosting sales.
  • Managed multiple creative projects simultaneously under tight deadlines, ensuring timely completion without compromising quality or creativity.
  • Championed creativity throughout the organization by advocating for innovative ideas and fostering a culture of collaboration among team members.
  • Led brainstorming sessions that encouraged open dialogue among team members and resulted in fresh ideas for groundbreaking creative concepts.
  • Directed photo and video shoots for print and digital media, reviewing each element against client standards and expectations.
  • Presented creative concepts to clients and prospective clients and implemented continual feedback to achieve client satisfaction.
  • Conducted market research to identify customer needs and preferences.
  • Partnered with design to shape strategic and creative output of growth channels.
  • Used broader knowledge about digital landscape to inform creative partners and broader groups on cutting edge media opportunities.
  • Established strong client relationships through effective communication and collaboration, resulting in repeat business opportunities.
  • Streamlined internal processes for creative workflow management, improving overall efficiency within the department.
  • Expanded brand reach and online presence by developing engaging social media content that resonated with target audiences.
  • Collaborated with cross-functional teams, including designers and copywriters, to ensure seamless execution of strategic brand initiatives.
  • Developed innovative marketing campaigns by researching industry trends and analyzing target audiences, resulting in increased brand awareness.

Writer / Creative Strategist

Freelance
01.2008 - Current
  • Contracted by agencies, brands, and corporations to:
  • Write scripts, brainstorm creative concepts, and develop strategies.
  • Craft campaign messaging and create social media content.
  • Strategize creative improvements to enhance projects.
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
  • Enriched client relationships through timely delivery of high-quality work on various projects under tight deadlines.
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
  • Audit existing content for brands and make recommendations.
  • Collaborated effectively with diverse stakeholders and decision-makers, including creative directors, brand managers, business owners, CMOs, internal creative teams, and fellow writers.

Senior Copywriter

Hanna Dot Agency
06.2010 - 09.2013
  • Collaborated with the design team to create visually appealing and effective ad campaigns.
  • Worked directly with the Executive Creative Director / VP to craft writing strategy.
  • Wrote scripts, advertisements, social media outreach posts on both informational and promotional topics.
  • Optimized web content for SEO purposes, driving increased traffic and higher search engine rankings.
  • Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
  • Selected high-quality photos and videos to complement written copy.

Education

No Degree - Copywriting

Miami Ad School
San Francisco, CA
02.2008

Bachelor of Arts - Journalism

University of Oregon
Eugene, OR
05.2006

Skills

  • Strategic Thinking
  • Content Strategy
  • Campaign Planning
  • Social Media Copywriting
  • Exceptional storytelling
  • Innovative problem-solving
  • Collaborative Team Player
  • Creative concept development
  • Video Scriptwriting
  • Strategic Marketing
  • Content Generation
  • Brand voice consistency
  • Multichannel Copywriting
  • Copy Editing
  • Advertising Copy
  • Advertising Concepts

Timeline

Creative Strategist /Associate Creative Director

Seven2
10.2013 - Current

Senior Copywriter

Hanna Dot Agency
06.2010 - 09.2013

Writer / Creative Strategist

Freelance
01.2008 - Current

No Degree - Copywriting

Miami Ad School

Bachelor of Arts - Journalism

University of Oregon

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Krista Yep