Krista M. Galarza
Grand Rapids,MI
Summary
Detail-oriented team player looking to contribute, directly or indirectly, to driving sales within an organization, promoting collaboration and efficiencies. Ability to strategize at a high level, while analyzing best practices for implementing new programs or initiatives.
Received two WIN Awards from Stanley Black & Decker (2018, 2019) and the President's Award from Newell Rubbermaid (2015), recognizing extraordinary work ethic and efforts in key company initiatives.
Overview
9
9
years of professional experience
Work History
Asst Channel Marketing Manager, C&I Verticals
Stanley Black & Decker
08.2021 - 05.2023
- Managed National Sales Territory with a focus on Commercial & Industrial (C&I) Vertical Accounts - including Drywall, Tile, Premiums and Rental - for Hand Tool and Power Tool Accessory (HTAS) Categories
- Collaborated with Sales & Finance to create and manage innovative quarterly programming for Drywall & Tile verticals
- Performed pricing analysis on customer specific pricing requests and individual account promotions, with a sharp focus on P&L data impact, negotiating agreements with Finance to implement pricing strategies where it was deemed beneficial to overall channel P&L goals
- Partnered with Sales to successfully launch the first trade campaign for the Drywall vertical, labeled "Stud to Mud", identifying key HTAS products customers need throughout every phase of the Drywall process
- Communicated cross-functionally with Sales, Finance, Supply, Demand, Product, Brand Teams for nearly all daily tasks, including pricing decisions, promotions, new product launches, inventory status, etc
- Worked diligently with Power Tool counterpart to ensure programming provided would offer full solutions to key customers
Asst Channel Marketing Manager, C&I Field
Stanley Black & Decker
11.2020 - 07.2021
- Enhanced brand visibility within the Commerical & Industrial (C&I) channels by creating targeted marketing materials and quarterly promotions
- Managed inquiries from +75 Account Managers in dedicated territory regarding pricing discrepancies, inventory delays, customer specific promotion requests, new product launches, etc
- Spearheaded successful product launches, forecasting new product sales and inventory needs within C&I channel, creating new product awareness among key customers
- Aligned with supply chain on potential product shipping delays and product discontinuations to keep channel customers informed
Marketing Data Coordinator, Lowe's
Stanley Black & Decker
06.2017 - 10.2020
- Instrumental in launch of +1,100 Craftsman items at Lowe's, resulting in $315M in POS $ and just under 11M POS units sold year 1
- Collaborated with brand team to enhance user experience with SBD brands, adding digital content to 889 items, resulting in > 460k views
- Delivered consistent, accurate reporting to maintain cross-functional alignment & meet customer deadlines for setting up 2,000+ new items
- Led strategic team collaboration meetings to promote efficiency & establish best practices
- Represented Stanley Black & Decker to the Lowe's customer and relevant 3rd parties, promoting a reduction in process complexities
Training Coordinator
Newell Rubbermaid
09.2015 - 05.2017
- Procurement of team invoices in SAP, amounting to +$650K in total
- Collaborated to drive employee engagement in training initiatives & to remotely implement key on-site logistics in 20+ cities worldwide
- Tracked & compiled program completion metrics for +665 senior leaders in organizations first completely virtual leadership training
Facility Operations Manager
Newell Rubbermaid
10.2014 - 09.2015
- Tracked facility & team project expenses to maintain accurate, current and compliant financial records
- Provided monthly recap on training participant performance & helped develop strategies to enhance training initiatives
- Managed facilities & team calendar for on-site meetings & training courses
Education
Bachelor of Arts - Psychology, Business Management
Taylor University
Upland, IN2005
Skills
- Strategic Planning & Logistics
- Data Management & Analysis
- Cross-Functional Collaboration
- Pricing Strategy, P&L Analysis
- Reporting & Pivot Tables
- Proficient in Microsoft Office
- Budgeting & Procurement
- Experience using SAP, SalesForce
- Leadership Skills & Team Player Attitude
- Organized & Efficient
- Proactive & Problem-Solver
Accomplishments
- Received U.S. Retail Win Award from Stanley Black & Decker in 2019
- Received U.S. Retail Win Award from Stanley Black & Decker in 2018
- Received President's Award from Newell Rubbermaid in 2015
Timeline
Asst Channel Marketing Manager, C&I Verticals
Stanley Black & Decker
08.2021 - 05.2023
Asst Channel Marketing Manager, C&I Field
Stanley Black & Decker
11.2020 - 07.2021
Marketing Data Coordinator, Lowe's
Stanley Black & Decker
06.2017 - 10.2020
Training Coordinator
Newell Rubbermaid
09.2015 - 05.2017
Facility Operations Manager
Newell Rubbermaid
10.2014 - 09.2015
Bachelor of Arts - Psychology, Business Management
Taylor University
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