Summary
Overview
Work History
Education
Skills
Timeline
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Kristen Apple

Kansas City,MO

Summary

Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.

Overview

24
24
years of professional experience

Work History

Marketing Director

Backyard Discovery
08.2022 - Current
  • Hired to bring in new options in multi-channel marketing and help transform digital marketing in lagging digital space
  • Responsible for traffic driving programs to website, including SEO, SEM, Email and Social Media
  • Manage and coordinate day to day marketing tasks with creative staff and sales team
  • Execute effective assets in compliance with retail partners like Home Depot, Lowes, Wayfair, Sams and Costco
  • Data Analysis to evaluate success and performance of marketing efforts including tracking email campaign metrics, SEO and Influencer Marketing
  • Utilize existing software platforms to analyze BYD consumers journey and buying pattern and track costs
  • Driving product marketing strategies for new and emerging categories with platforms such as Connected TV, Quora, SiriusXM and The Design Network
  • Scouted locations and oversaw photoshoots as well as staging and editing images.

Sales Manager

Steel City Media
09.2005 - 08.2022
  • Hired as Senior Account Executive and earned way to Senior Sales Trainer
  • In charge of training and mentoring new sales people
  • Became Sales Manager in 2019 and oversaw hiring and training new salespeople along with managing inventory and lead generating programs
  • Brought in $100,000 in new direct business consistently year over year
  • Developed, established, and maintained marketing strategies to meet client objectives
  • Put together multi-media plans for clients, including spot buys, digital advertising, Non-Traditional revenue
  • Brand Marketing and business development plans for current and new clients
  • Oversaw large event marketing plans that included events, SEO, SCM, Social platforms and radio remotes
  • Account Executive of the Year in 2006, NTR Salesperson of the Year in 2015, Sales Manager of the year in 2022.

Account Executive

Cumulus Radio
03.2000 - 09.2005
  • Hired to bring in new direct business and increase agency business
  • I was given budgets that increased each month with the goal being 20% increase year over year
  • Created media plans for new local businesses to create top of mind brand awareness
  • Increased spend with advertising agencies on large national clients, McDonald's, Wendy's, Honda, and several TV stations and gained share
  • Created multi-tiered media plans for new, direct clients
  • Top biller with over one million dollars in billing
  • Account Executive of the Year 2003.

Education

Bachelor's - Psychology

Pittsburg State University
Pittsburg, KS

Skills

  • Brand Messaging

  • Sales expertise

  • Communications management

  • Campaign Management

  • Marketing Program Management

  • Media Buying

  • Marketing Strategy Development

  • Promotional Events

  • Strategic Planning and Alignment

  • Content Creation

  • Marketing and Advertising

  • Social Media Marketing

Timeline

Marketing Director

Backyard Discovery
08.2022 - Current

Sales Manager

Steel City Media
09.2005 - 08.2022

Account Executive

Cumulus Radio
03.2000 - 09.2005

Bachelor's - Psychology

Pittsburg State University

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Kristen Apple