Overview
Work History
Education
Skills
Timeline
Generic

Kristen Baker

Colorado Springs,CO

Overview

22
22
years of professional experience

Work History

Broadcast Supervisor

Tombras
07.2022 - 05.2024
  • Promoted within 12 months from Senior Media Buyer to Broadcast Supervisor managing assigned accounts and team of 6 buyers in all facets of traditional media buying and maintenance
  • Coordinate timelines and effectively manage setup and implementation of media campaigns
  • Develop planning costs and buy specs
  • Collaborate with strategy team on relevance and accuracy of traditional media plans
  • Evaluate POV’s and present media analysis and recommendations to leadership and ultimately clients
  • Lead team status and buy kick off meetings, train and mentor broadcast associates, buyers, and strategists providing one on one communications to develop and grow skill sets
  • Implementation of media campaigns with expertise in traditional TV and radio from pre-planning stages to post campaign performance across telecommunication, financial, and retail based clients
  • Excellent vendor management and proven track record of establishing long standing relationships with media partners and colleagues

Freelance Senior Media Buyer/Media Services

The Johnson Group
06.2014 - 07.2022
  • Lead broadcast buyer in negotiation, purchase and management of multi-buy and multi-client activity across telecommunication and financial categories
  • High level understanding of what clients want and how to deliver objectives through strong internal collaboration and knowledge of the marketplace
  • Worked closely with team members to deliver project requirements, develop solutions, and meet deadlines
  • Recognized in the industry for exceptional relationships with station partners, colleagues, and clients
  • Trained new team members on all facets of broadcast media including buy strategy and negotiations, post buys, buying software, billing reconciliation and traffic

Senior Media Buyer/Broadcast Activation

Zimmerman Advertising
03.2012 - 06.2014
  • Skilled Senior Media Buyer in the negotiation and management of broadcast activity for QSR, retail and automotive categories
  • TV/radio station selection and aggressive negotiation of pricing, based on client strategies and targets, across multiple markets and clients
  • Managed client budgets through the implementation and maintenance of media placements
  • Fostered and grew station representative relationships through constant communication on behalf of the client
  • Worked well under pressure to meet client deadlines while upholding the highest quality of workmanship

Senior Media Buyer/Media Services

The Johnson Group
10.2007 - 01.2012
  • Lead Media Buyer in the negotiation and management of multi-platform activity for QSR and wireless clients across the southeast
  • TV/radio station selection and negotiation based on buying objectives, promotional strategies, and targets
  • Trained team members on all facets of TV media, including strategy, planning, buying, and negotiating
  • Provided research and cross platform planning/recommendations in support of management/client objectives
  • Managed client budgets and implementation of new processes to align with client needs
  • Experienced in the planning and implementation of new client business and product launches
  • Received training in the digital space including the placement of a national Facebook campaign

National Broadcast Supervisor

MediaEdge:CIA (GroupM)
02.2003 - 09.2007
  • Promoted from Assistant to Media Buyer in 1 year. Promoted from Media Buyer to Supervisor in a year and a half
  • Proven media skills in plan implementation, budget management, market research, negotiation, and results analysis, with expertise in national broadcast television
  • Managed annual budget of $100 + million across seven accounts, providing successful marketing and advertising support to retail & financial based clients within the national television landscape
  • Effective in supporting clients, senior managers, and team members in fast-paced, high expectation environment within top global media agency
  • Skilled mentor and supervisor to a team of buyers and assistants to effectively deliver quality media buys and services to clients
  • Delivered weekly, monthly, and quarterly reports and analyses to senior managers and clients, detailing costs, and results of media purchases
  • Won the North American portion of companywide “Global Ideas” contest with the plan implementation and media purchase for navigational system U.S launch

Sales/Management/Training

Top Flight Enterprises
07.2002 - 12.2002
  • Represented fortune 500 companies through direct marketing sales campaigns
  • Applied sales techniques to gain new customers and deliver on campaign goals
  • Trained and interviewed on behalf of the company
  • Managed a team of up to five new employees

Education

BSBA - Marketing

West Virginia University, American Assembly Collegiate School of Business
Morgantown, WV
07.2002

Skills

  • Skilled Negotiator
  • Attention to Detail
  • Time Management
  • Relationship building
  • Microsoft Office: Excel, Word, PowerPoint
  • Google Drive: Google Sheets, Google Slides
  • Mediaocean
  • Freewheel/Strata
  • Guideline/SQAD
  • Slack

Timeline

Broadcast Supervisor

Tombras
07.2022 - 05.2024

Freelance Senior Media Buyer/Media Services

The Johnson Group
06.2014 - 07.2022

Senior Media Buyer/Broadcast Activation

Zimmerman Advertising
03.2012 - 06.2014

Senior Media Buyer/Media Services

The Johnson Group
10.2007 - 01.2012

National Broadcast Supervisor

MediaEdge:CIA (GroupM)
02.2003 - 09.2007

Sales/Management/Training

Top Flight Enterprises
07.2002 - 12.2002

BSBA - Marketing

West Virginia University, American Assembly Collegiate School of Business

Similar Profiles

CREATE PROFILE
Kristen Baker