Kristen Bell

Competitive Intelligence Analyst (2022-2023)

• Conducted competitive analysis in 10 markets across rider, eater, and earner products
• Led presentation of in-depth competitive analysis on a global scale to regional leads and relevant stakeholders
• Gathered and evaluated data to create a compelling narrative with data visualizations, focusing on identifying competitive parity, that shaped marketing strategy decisions
• Provided comprehensive competitive insights for the monthly marketing review (MMR) presented to the executive leadership team for the United States & Canada delivery vertical
• Established resource hub for marketing competitive tools and progress tracking system
• Spearheaded regular newsletter sent to performance marketing organization, highlighting key discoveries from latest analysis

Growth Marketing Manager, Job Ads (2018-2022)

• Managed 2 paid channels to acquire new users across Uber, Uber Eats, Uber Freight, B2B, and JUMP brands globally
• Led project management of Job Ad testing in Japan through launching, managing, measuring KPIs and communicating campaign performance, scaling to a $1.3M market for courier acquisition, while remaining below cost-per-acquisition targets
• Transitioned Japan courier acquisition from local ops to central performance marketing, improving both efficiency and scale
• Partner collaboration in 3 mega-regions to develop growth plans and budgets, obtaining regional buy in from stakeholders in creative, legal, and performance marketing
• Collaboration with regional legal teams to ensure legal viability across all international job ads
• Onboarded 20+ global publishers with campaigns live in 20 countries in 10+ languages
• Increased number of country specific market research by 142%
• Developed and streamlined doc for new market launches [2019]
• Split time to support understaffed programmatic display team (Jun-Dec 2020), learning best practices and managing agency resources
• Worked with partners and their product teams to further advance their technological capabilities and ensuring legal compliance
• Tested new ad placements and products, as well as ran creative and promo testing

• Provided exceptional technical and strategic support to both clients and sales partners while optimizing company sales growth
• Collaborated with internal teams on strategies to increase client satisfaction and sales revenue
• Generate data analytics and custom reports to improve effectiveness of investments
• Managed and monitored book of business (80-100 spending accounts, $180,000 in monthly spend); analyzed performance data while developing opportunities for optimization
• Analyzed and solved problems across business structures; identified knowledge gaps and collaborated cross-functionally to improve operational health (e.g Wiki content)
• Conducted client on-boarding and extensive walk-throughs of new products, acting as a resource and subject matter expert
• Created and led multiple trainings for new hires, Shared Support team, and current Inside Sales Client Support team in order to provide a standard base of knowledge