Summary
Overview
Work History
Education
Skills
Certification
References
Training
Timeline
Generic

Kristen Biadasz

Stevens Point,WI

Summary

Strategic and collaborative Senior Product Marketing Manager with 10+ years of experience owning product marketing strategy, positioning, and go-to-market execution across edtech solutions. Proven success in launching SaaS products, blended products, hardware, and services for PreK–12 education, synthesizing customer voice and market trends into differentiated messaging. Adept at enabling sales, aligning cross-functional teams, and crafting persuasive content that supports revenue growth. Deep expertise in marketing to district leaders, curriculum teams, educators, and instructional coaches.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Sr. Product Marketing Manager

Imagine Learning
05.2022 - Current
  • Product Focus: Core Science (2022–Present), Professional Learning (2024–Present)
  • - Lead product marketing across two strategic portfolios—Core Science and Professional Learning—aligning roadmap messaging, audience segmentation, and GTM strategy.
  • - Launched PL marketing from the ground up in July 2024, building messaging architecture, value propositions, and content strategy for district-wide live instructional PD offerings.
  • - Develop positioning and messaging frameworks for teachers, coaches, principals, and curriculum leaders, ensuring internal alignment and market differentiation.
  • - Own go-to-market execution in partnership with Sales, Enablement, Campaigns, and Product, including product launch strategy, internal enablement, and external communications.
  • - Build sales collateral such as demo decks, one-pagers, pitch talk tracks, objection handling guides, and competitive insights, supporting pipeline growth and close rates.
  • - Conduct qualitative and quantitative market research, including customer interviews, educator focus groups, and sales feedback loops to refine messaging and roadmap alignment.
  • - Serve as a strategic marketing partner across cross-functional teams to drive product adoption, lifecycle marketing, and alignment to key district pain points.

Sr. Product Marketing Manager

Voyager Sopris Learning / Lexia Learning
07.2020 - 04.2022
  • - Owned GTM strategy and messaging for literacy and professional services offerings, serving large district accounts and addressing state-specific implementation needs.
  • - Partnered with Product to align roadmap updates to customer priorities and shape positioning across campaigns, events, and sales content.
  • - Created demo scripts, customer-facing content, and training materials for internal sales teams.
  • - Synthesized policy, funding, and market signals into actionable messaging and competitive strategy.

Multiple Roles in Product Marketing, Events, and Customer Experience

Renaissance Learning
01.2006 - 01.2020
  • Sr. Product Marketing Manager (2016–2020)
  • - Managed product marketing for professional services, math, literacy, and partnerships.
  • - Led lifecycle messaging, product roadmap communications, and campaign planning.
  • - Developed new value prop and integration messaging for Freckle + Star Assessment.
  • - Supported transition of Accelerated Math customers to new platforms with retention-focused comms.
  • - Presented at national conferences and supported direct customer engagements.
  • Events & Tradeshow Manager (2015–2016)
  • - Managed $1.9M event budget and strategy for 700+ local, state, and national events.
  • - Created standard lead capture and event ROI tracking methodology.
  • Earlier Roles:
  • - Product Marketing Manager (2014–2015)
  • - Associate Product Line Manager – Professional Learning (2011–2013)
  • - Corporate Trainer – K–12 PD & Internal Onboarding (2007–2011)
  • - Customer Support Representative (2006–2007)

Education

B.S. - Communication – Interpersonal & Organizational Emphases

University of Wisconsin–Stevens Point
Stevens Point, WI

Skills

  • Product Marketing & GTM Strategy Persona-based Messaging & Positioning PreK-12 Education Market Insights
  • Voice of Customer & Competitive Research Sales Enablement Content Development Product Launch Planning & Execution
  • PreK-12 EdTech SaaS Platforms & Curriculum Content Development & Cross-Functional Collaboration Customer Retention & Advocacy Event Marketing & Management
  • Customer engagement
  • Data-driven decision making
  • Cross-functional collaboration
  • Stakeholder management
  • Product roadmap

Certification

  • - Pragmatic Institute PMC-IV (2020)
  • - UWSP Chancellor’s Leadership Award
  • - Albert Croft Leadership Award
  • - Dean’s List, High Honors
  • - Multiple university-level leadership awards

References

Available upon request

Training

  • - Speaker: National sales meetings, customer webinars, and education conferences
  • - Project Lead: Google/Renaissance Education Summit
  • - Former President: Delta Phi Epsilon & UWSP Inter-Greek Council

Timeline

Sr. Product Marketing Manager

Imagine Learning
05.2022 - Current

Sr. Product Marketing Manager

Voyager Sopris Learning / Lexia Learning
07.2020 - 04.2022

Multiple Roles in Product Marketing, Events, and Customer Experience

Renaissance Learning
01.2006 - 01.2020

B.S. - Communication – Interpersonal & Organizational Emphases

University of Wisconsin–Stevens Point

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