Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Youtube
References
Timeline
Generic

KRISTEN ROBINSON

APEX,NC

Summary


Director of Marketing, Campaign Director and Advertising Account Executive who has overseen Branding, Buying Media, fundraising campaigns, promotion and graphics in a growing and competitive market. Strategic thinker that uses market research and analytics to achieve goals in audience development and revenue growth. A professional who is a creative minded with exceptional planning and organizational skills supported by strong interpersonal communications and negotiation skills. Senior advertising professional with successful background in account management, team leadership and promotional oversight. Capitalizes on persuasive communication skills to negotiate contracts and lead teams through challenging objectives. Trend-savvy Advertising Executive knowledgeable about driving business growth with creative strategies.

Overview

21
21
years of professional experience

Work History

ADVERTISING ACCOUNT EXECUTIVE

SPECTRUM REACH
01.2019 - Current
  • Self-motivated, passionate, and driven to succeed
  • Resolved issues promptly to drive satisfaction and enhance customer service.
  • Executed successful sales strategies to convert leads into customers.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
  • Created and presented media and advertising packages to prospective customers.

CAMPAIGN DIRECTOR

LEUKEMIA AND LYMPHOMA SOCIETY
04.2018 - 01.2019
  • Responsible for managing and implementing large or multiple large fundraising campaign(s), core event(s) to achieve and exceed revenue goals.
  • Implement the comprehensive strategic plan for assigned fundraising campaigns which includes organizational best practices, specific revenue and expense budget, timeline, logistics, volunteer activities and recruitment, marketing, logistics and sponsorship plan for each event
  • Develop positive volunteer interactions through recruitment, mentoring, and providing comprehensive support for volunteer leadership and participants to develop and achieve personal fundraising plans.
  • Implement organizational best practices about recruiting and managing high level volunteers, revenue generation activities, expense and fiscal controls and marketing/promotions and logistics resulting in chapter revenue growth and achievement of revenue goals.
  • Ensure media, material, in-kind and cash sponsorships are secured through a coordinated plan that includes proposal development, prospect identification, cultivation, retention, and recognition.

DIRECTOR OF MARKETING

WNCN CBS 17
01.2015 - 01.2018
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
  • Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
  • Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
  • Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
  • Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.
  • Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
  • Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
  • Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
  • Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
  • Managed annual marketing budget
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.

MARKETING DIRECTOR

WCBD NEWS 2
01.2012 - 01.2015
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Spearheaded market research initiatives to identify trends and opportunities for growth.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Conducted market analysis and research to identify trends and opportunities.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Developed and presented marketing plans and reports to CEO and shareholders.

SENIOR MARKETING PRODUCER

WBTW NEWS 13
01.2008 - 01.2012
  • Created customized marketing promotions to increase audience awareness.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Boosted customer engagement with the implementation of innovative social media initiatives.
  • Expanded market presence, conducting thorough competitor analysis and industry research.
  • Collaborated with cross-functional teams for the successful launch of new products and services.

CREATIVE SERVICES PRODUCER

WRAZ FOX 50
01.2007 - 01.2012
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Created customized marketing to increase viewer awareness.
  • Engaged audiences with upbeat, fresh videos capitalizing on current trends to create highly shared content.
  • Enhanced client satisfaction by producing high-quality creative content for various media platforms.
  • Developed eye-catching visual designs for marketing campaigns, increasing brand awareness and customer engagement.
  • Collaborated with cross-functional teams to deliver cohesive multimedia projects on time and within budget constraints.
  • Streamlined production workflows, optimizing efficiency and reducing project turnaround times.
  • Managed multiple projects simultaneously, prioritizing deadlines and maintaining exceptional quality standards.
  • Oversaw video production from concept to completion, ensuring seamless integration with other marketing assets.
  • Led brainstorming sessions for generating fresh concepts or ideas that resonated well with target audiences.
  • Provided constructive feedback during internal reviews of creative materials to help elevate the final product's quality.

CREATIVE SERVICES PRODUCER

WHNS FOX CAROLINA
01.2006 - 01.2007
  • Responsible for writing, shooting, and producing station promos, commercials, local programs and PSA’s
  • Creative storyteller that helped expand rapidly growing and digital presence
  • Quick-thinker, creative and multi-talented producer with the ability to work on multiple projects and meet deadlines
  • Energetic, strategic thinker and highly motivated self-starter that worked with team or independently to produce a variety of creative assets for all broadcast and digital assets.
  • Enhanced client satisfaction by producing high-quality creative content for various media platforms.
  • Developed eye-catching visual designs for marketing campaigns, increasing brand awareness and customer engagement.
  • Collaborated with cross-functional teams to deliver cohesive multimedia projects on time and within budget constraints.
  • Managed multiple projects simultaneously, prioritizing deadlines and maintaining exceptional quality standards.
  • Oversaw video production from concept to completion, ensuring seamless integration with other marketing assets.
  • Established strong relationships with clients by providing excellent communication throughout the project lifecycle.
  • Contributed to the development of company branding guidelines, ensuring consistency across all marketing channels.
  • Led brainstorming sessions for generating fresh concepts or ideas that resonated well with target audiences.
  • Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
  • Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.

CREATIVES SERVICES PRODUCER

WZRB UPN 47
01.2005 - 01.2006
  • Streamlined production workflows, optimizing efficiency and reducing project turnaround times.
  • Managed multiple projects simultaneously, prioritizing deadlines and maintaining exceptional quality standards.
  • Generated innovative ideas for promotional materials that led to increased sales and market share growth.
  • Oversaw video production from concept to completion, ensuring seamless integration with other marketing assets.

PROMOTIONS PRODUCER

WACH FOX 57
01.2003 - 01.2005
  • Boosted brand awareness through the development and execution of targeted marketing campaigns.
  • Collaborated with cross-functional teams to produce high-quality promotional materials on tight deadlines.
  • Developed innovative concepts for promotional spots, setting the stage for successful marketing initiatives.
  • Managed multiple projects simultaneously while adhering to strict deadlines and budget constraints.

Education

Bachelor of Arts - Mass Communications, Broadcast Journalism

Barton College
Wilson, North Carolina
05.2002

High School Diploma -

Athens Drive High School
Raleigh, North Carolina
05.1998

Skills

  • Customer Relationship Management
  • Business Development
  • Campaign Implementation
  • Contract Negotiation
  • Client Development
  • Sales Reporting
  • Workflow Management
  • CRM Software
  • Multicultural Marketing
  • Media Planning
  • Target Audience Identification
  • Relationship building and management
  • Social Media Marketing

Accomplishments

10-Time AdMall Sell Smarter Award Recipient

Youtube

https://www.youtube.com/user/kbyrum100

References

Lynne Dallin, Spectrum Reach, Cary, NC, (919) 247-6984 

Rebecca Johnson, CBS North Carolina, Raleigh, NC, (401) 714-9361 

Danielle Kent, WACH FOX 57, Columbia, SC, (317) 250-5368 

Dan Klintworth, WBTW News, Myrtle Beach, SC, (843) 655-2411 

Don Pratt, Former, WCBD News 2, Charleston, SC, (843) 300-9208

Timeline

ADVERTISING ACCOUNT EXECUTIVE

SPECTRUM REACH
01.2019 - Current

CAMPAIGN DIRECTOR

LEUKEMIA AND LYMPHOMA SOCIETY
04.2018 - 01.2019

DIRECTOR OF MARKETING

WNCN CBS 17
01.2015 - 01.2018

MARKETING DIRECTOR

WCBD NEWS 2
01.2012 - 01.2015

SENIOR MARKETING PRODUCER

WBTW NEWS 13
01.2008 - 01.2012

CREATIVE SERVICES PRODUCER

WRAZ FOX 50
01.2007 - 01.2012

CREATIVE SERVICES PRODUCER

WHNS FOX CAROLINA
01.2006 - 01.2007

CREATIVES SERVICES PRODUCER

WZRB UPN 47
01.2005 - 01.2006

PROMOTIONS PRODUCER

WACH FOX 57
01.2003 - 01.2005

Bachelor of Arts - Mass Communications, Broadcast Journalism

Barton College

High School Diploma -

Athens Drive High School

Similar Profiles

CREATE PROFILE
KRISTEN ROBINSON