Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Kristen Case

Kristen Case

Tampa,FL

Summary

Senior Marketing Director with over 8 years of experience in transformative digital strategy, content and campaign management. Proven expertise in implementing multi-channel strategies, enhancing brand awareness, and fostering national and international partnerships. Skilled in building and leading inclusive, high-performing teams to deliver innovative marketing solutions in dynamic K-12 SaaS environments. Passionate about driving retention and ROI through impactful storytelling. Demonstrated impact through improved brand visibility and market position in previous roles.

Overview

10
10
years of professional experience

Work History

Senior Director of Marketing

EVERFI
Remote, FL
08.2022 - Current
  • Developed international, comprehensive digital marketing strategy aligned with market trends and competitive analysis for a portfolio of $12M+
  • Directed cross-functional teams in executing comprehensive marketing campaigns to achieve business objectives.
  • Oversaw creation of marketing collateral, including brochures and digital content, enhancing sales efforts and customer engagement.
  • Coordinated with Sales, Product, Customer Success and Brand Enablement on successful GTM strategy for a diverse portfolio of digital learning tools.
  • Frequently presented and collaborated in pivotal Senior Leadership conversations.
  • Led, mentored, and scaled marketing team members on best practices and brand messaging.
  • Optimized the company's marketing technology stack, including Salesforce, WordPress, Asana and other digital asset management tools.

Marketing Director

EVERFI
Remote
02.2021 - 07.2022
  • Identified opportunities for new business partnerships or other growth initiatives for SaaS product(s).
  • Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
  • Established metrics to track ROI on all marketing programs.
  • Managed annual marketing budget, ensuring optimal allocation of resources for maximum impact.
  • Implemented multichannel digital marketing strategies, including SEO, email marketing, and social media campaigns, to increase brand awareness.
  • Guided the brand messaging and positioning, ensuring consistency across all channels and touchpoints in competitive EdTech landscape.

Marketing Director

The Apiary Creative Services
Hybrid, FL
02.2019 - 01.2021
  • Recruited and managed a team of marketers responsible for executing projects.
  • Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
  • Developed and implemented a comprehensive marketing strategy to increase brand awareness and engagement.
  • Facilitated workshops and seminars on instructional design principles and current trends in digital learning.
  • Developed strategies for online visibility through SEO and SEM optimization techniques.

Marketing Manager

The Apiary Creative Services
Hybrid, FL
07.2017 - 01.2019
  • Conducted customer research to gain insights into consumer behavior.
  • Generated ideas to increase sales through creative promotions.
  • Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
  • Designed digital learning programs using multimedia tools such as videos, podcasts, webinars.

Marketing Educator + Team Lead

Hillsborough Country Public Schools
Tampa, Florida
07.2015 - 06.2017
  • Created lesson plans and activities to engage students in the learning process.
  • Designed curriculum, lesson plans and instructional materials for classroom teaching.

Education

Bachelor of Science - Education

University of South Florida
Tampa, FL

Skills

  • K-12 Education
  • Strategic planning
  • Marketing technology
  • Coaching and mentoring
  • Marketing strategy
  • Cultural awareness
  • Training & Development
  • Digital content creation
  • Cooperative learning strategies
  • SaaS platforms

Accomplishments

Leadership Program Valedictorian, 2022

Best & Brightest Young Professional, 2022

Diversity Pioneer of the Year, 2018

Timeline

Senior Director of Marketing

EVERFI
08.2022 - Current

Marketing Director

EVERFI
02.2021 - 07.2022

Marketing Director

The Apiary Creative Services
02.2019 - 01.2021

Marketing Manager

The Apiary Creative Services
07.2017 - 01.2019

Marketing Educator + Team Lead

Hillsborough Country Public Schools
07.2015 - 06.2017

Bachelor of Science - Education

University of South Florida

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