Kristen Comiskey
Ballston Lake,NY
Summary
Experienced Marketing Campaign Automation Specialist and Business Analyst with solid knowledge of large relational databases, requirements gathering, omni-channel marketing, campaign management, and multi-channel marketing. Experience in complex SQL coding, Adobe campaign, IBM Unica, and API/Webservices. Currently training on Adobe Journey Optimizer and Adobe Experience Platform. Highly detail-oriented and self-motivated. Certified Adobe Campaign Expert.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Campaign Platform Lead
Merkle
06.2022 - Current
- Work with key stakeholders to understand business requirements and campaign needs
- Responsible for accurately implementing business requirements into Adobe campaigns
- Campaign implementations contributed to successful delivery of over 152 million pieces of direct mail and acquisition of 800,000 new memberships in 2023
- Migrated 2 SQL based email campaigns to Adobe
- Wrote complex SQL queries for data extracts
- Automated QC reports using Excel Power Query Editor and VBA, saving team over 2 hours of work each week
- Gained familiarity with financial and insurance industries
Lead Business Systems Analyst
Epsilon
07.2021 - 05.2022
- Participated in discovery meetings to understand business requirements for marketing campaigns or database enhancements
- Led multiple, concurrent projects while meeting all deadlines
- Identified and addressed any potential risks, downstream impacts, or data dependencies with key stakeholders
- All of the tasks and responsibilities listed under the Senior Business Analyst and Business Systems Analyst roles
- Performed minor updates to Javascript and HTML
Senior Business Systems Analyst
Epsilon
07.2017 - 07.2021
- Led recurring one-on-one and career growth meetings with direct reports
- Participated in resource management meetings
- Responsible for year end reviews and performance evaluations
- Trained and onboarded 3 new Business Analysts
Business Systems Analyst
Epsilon
03.2014 - 07.2017
- Built and tested multi-channel email, direct mail, and SMS marketing campaigns using Adobe Campaign and IBM Unica
- Wrote complex SQL queries for targeted data extracts for research, analysis, and media display
- Developed technical specification documents for new system integrations and database enhancements
- Created and executed email and campaign testing plans
- Debugged data issues to ensure efficient processing by rectifying file or API failures, campaign failures, and missing or inconsistent data
- Led presentations on campaign performance to clients and vendors including email engagement and delivery rates
- Monitored existing systems and performed daily quality control audits to ensure data hygiene
- Gained familiarity with healthcare and pharmaceutical industries
Education
Bachelor of Science - Marketing
Siena College
Loudonville, New York05.2013
Skills
- Ability to deal with ambiguity and work cross-functionally with a wide range of partners
- Intermediate SQL skills
- Adobe Campaign
- IBM Unica
- Business Analysis
- User Acceptance testing
- Leadership
- Strong attention to detail
- Strong oral and written communication skills
Certification
Adobe Certified Expert- Adobe Campaign Classic Business Practicioner
Timeline
Campaign Platform Lead
Merkle
06.2022 - Current
Lead Business Systems Analyst
Epsilon
07.2021 - 05.2022
Senior Business Systems Analyst
Epsilon
07.2017 - 07.2021
Business Systems Analyst
Epsilon
03.2014 - 07.2017
Bachelor of Science - Marketing
Siena College
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