Kristen Cookro
Columbus
Summary
Dynamic product leader with a proven track record at L Brands, excelling in product management and B2B client relationship management. Achieved 77% user growth at Besa Community Inc. through strategic platform enhancements and optimized onboarding processes. Skilled in agile project management and data-driven decision making, driving cross-functional collaboration for impactful results.
Overview
14
14
years of professional experience
Work History
Director, Besa Platform
Besa Community Inc.
Columbus
03.2021 - Current
- Directed product strategy and platform growth, aligning product roadmap with business initiatives.
- Increased user base from 15,175 in 2021 to 26,864 by December 2024, achieving 77% growth through focus groups.
- Streamlined customer onboarding processes, reducing time from eight weeks to three weeks, enhancing client partnerships.
- Established and managed customer support infrastructure, resolving over 250 user issues efficiently.
- Joined executive leadership team, contributing strategic insights on platform and technology challenges.
Promise Manager
Besa Community Inc.
Columbus
04.2019 - 03.2021
- Managed B2B client portfolio of 12 clients using Promise Software, ensuring alignment with business goals through feedback loops and project tracking.
- Drove product vision and strategy alongside CEO and CTO, launching Impact.besa.org and facilitating client migrations for enhanced platform value.
- Led onboarding and training of four new clients, developing processes that increased program adoption and system utilization.
- Implemented data migration solutions, enabling access to comprehensive giving analytics within the platform.
- Collaborated on product development with civic engagement, marketing, UX/UI, and web design teams to support platform enhancements.
- Anticipated client needs to manage product evolution, collaborating with CTO on design and execution of improvements.
Product Analyst for Content Management System & Digital Asset Management System
L Brands
Columbus
08.2016 - 03.2019
- Led requirements gathering and documented 163 user stories for new CMS, balancing scope and timeline recommendations.
- Managed agile development process, prioritizing stories with vendors and tech teams for effective tracking.
- Coordinated sprint planning, aligning dependencies and deliverables across digital platforms.
- Drove quality assurance, escalating solutions for development issues and risks across environments.
- Oversaw stakeholder testing, coordinating three rounds of User Acceptance Testing to secure approvals.
- Logged improvement and bug tickets to enhance user experience and achieve stakeholder sign-off.
- Developed comprehensive training programs, collaborating with UX and Change Management to improve documentation.
- Delivered user training sessions, documenting improvement requests and bugs identified during training.
Commerce Operations Analyst
L Brands
Columbus
08.2014 - 08.2016
- Managed e-commerce platform operations for https://www.victoriassecret.com, executing daily site updates and 26 full web window launches with emphasis on offer copy optimization.
- Coordinated cross-functional projects with Web Merchants, Creative Services, IT, Marketing, Planning, Finance, and Distribution teams to define project scope and meet deadlines.
- Developed and implemented comprehensive project management frameworks, including web briefs and post-project analyses.
- Executed quality assurance processes, aiding in user acceptance testing, QA, and defect resolution for new site functionalities.
- Optimized site search functionality as subject matter expert using Adobe Search & Promote Software to enhance merchandising performance.
- Led A/B testing initiatives, collaborating with Marketing, Analytics, and Creative teams to create testing strategies and evaluate results.
Site Operations Coordinator
L Brands
Columbus
10.2011 - 08.2014
Education
Bachelor of Arts -
The Ohio State University
Columbus06.2009
Skills
- Product management and platform strategy
- SaaS platform growth
- Data-driven decision making
- Cross-functional team leadership
- B2B client relationship management
- Process optimization and scaling
- Agile project and program management
- Customer success and onboarding
- Strategic planning and operations
Technical Skills
- Project Management Tools: JIRA, Confluence, Asana, Monday.com
- Platforms & Analytics: HubSpot, WordPress, A/B testing, user acceptance testing
- Software: Microsoft Office Suite (Excel, PowerPoint, Visio, Access)
- Systems: CMS platforms, digital asset management
Timeline
Director, Besa Platform
Besa Community Inc.
03.2021 - Current
Promise Manager
Besa Community Inc.
04.2019 - 03.2021
Product Analyst for Content Management System & Digital Asset Management System
L Brands
08.2016 - 03.2019
Commerce Operations Analyst
L Brands
08.2014 - 08.2016
Site Operations Coordinator
L Brands
10.2011 - 08.2014
Bachelor of Arts -
The Ohio State University
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