Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

KRISTEN DOWNEY

West Orange,NJ

Summary

Ambitious and driven Public Relations Strategist with extensive experience directing PR campaigns in both agency and in- house settings. Proven success developing, managing and implementing media strategies and measuring results across traditional media and digital channels.

Overview

15
years of professional experience

Work History

C.C. Sullivan

Public Relations Associate
03.2016 - 11.2019

Job overview

  • Developed and managed the preparation of speeches for health officers and other departmental officials
  • Served as primary spokesperson for all media contact (via live and taped camera, and print interviews) for Department matters
  • Increased revenues and supported business goals by developing public relations strategies and campaigns
  • Responsible for maintaining positive public image through effective highlights of organization's accomplishments and agenda
  • Edited, wrote, and distributed media advisories and news releases with appropriate tone and voice
  • Built strong network of partnerships with community, consumer and public interest groups to further PR objectives.
  • Produced and distributed internal and external communications.
  • Assisted with marketing strategy development to increase public awareness and customer engagement.
  • Forged strong media relationships to further public relations goals.
  • Wrote press releases for routine use and crisis management.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Reported on press coverage recaps to determine areas for improvement.

North Jersey Media Group

Staff Reporter
12.2014 - 12.2016

Job overview

  • Increased revenues and supported business goals by developing public relations strategies and campaigns
  • Maintained positive public image through effective highlights of organization's accomplishments and agenda
  • Edited, wrote, and distributed media advisories and news releases with appropriate tone and voice
  • Built strong network of partnerships with community, consumer and public interest groups to further PR objectives
  • Wrote and submitted accurate, engaging, and fact-checked stories.
  • Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
  • Built strong relationships with sources to gain access to exclusive information.
  • Developed stories by researching facts and tracking down sources.
  • Edited stories for accuracy and clarity.
  • Reported from field locations and wrote stories under tight deadlines.
  • Researched and analyzed newsworthy events, trends and issues.

St. Joseph’s Health

Public Relations Coordinator
12.2019 - 07.2023

Job overview

  • Built robust stories to successfully engage audiences and increase readership
  • Interviewed guests and other members involved in stories to develop engaging commentary
  • Produced factual stories for the publication based on interviews, research and first-hand observations
  • Researched and analyzed news developments to provide complete and accurate information.
  • Wrote press materials and delivered presentations to media representatives.
  • Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
  • Created messages, position statements and other corporate communications based on company's objectives.
  • Managed internal, external and crisis communications.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Produced and distributed brochures, newsletters and press kits.
  • Managed media relations for organizations to produce successful results.
  • Coordinated media interviews with organization staff, board members and volunteers.

08.2008 - 05.2012

Job overview

  • Communication skills, Copywriting, Computer literacy, Time management, Media
  • Relations, Interviewing, Marketing

Education

Caldwell University
Caldwell, NJ

Bachelor Of Arts from Communication Arts

University Overview

Skills

  • Social Media Platforms
  • Project Management
  • Professional Relationships
  • Communications Management
  • Strong Verbal and Written Communication Skills
  • Press Materials
  • Media Coverage
  • Reputation Management

Timeline

Public Relations Coordinator
St. Joseph’s Health
12.2019 - 07.2023
Public Relations Associate
C.C. Sullivan
03.2016 - 11.2019
Staff Reporter
North Jersey Media Group
12.2014 - 12.2016
08.2008 - 05.2012
Caldwell University
Bachelor Of Arts from Communication Arts

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KRISTEN DOWNEY