Overview
Work History
Education
Leadership/Skills/Interests
Timeline
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Kristen Fohl

Austin,TX

Overview

5
5
years of professional experience

Work History

Channel Marketing Manager

Advanced Micro Devices
06.2022 - Current
  • Facilitated sales and marketing relationships between Hewlett Packard Enterprise (HPE) and AMD.
  • Launched successful digital marketing campaigns that achieved goals for increased pipeline opportunities and units sold.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Managed partner portal online metrics and made recommendations for continued improvement, optimization and engagement. Grew portal engagement by 200%.
  • Engaged with third-party vendors for demand generation activities and customer giveaways.
  • Facilitated launch plans between AMD and HPE.
  • Coordinated large-scale events with customers and channel partners.
  • Created content for sales and marketing professionals.

Latitude Education & Displays Product Line Manager

Dell Technologies
06.2019 - 06.2022
  • Served as product manager of 2 product lines encompassing 10+ products with overall objective to migrate customers from legacy offerings to new portfolio
  • Define go-to-market value proposition of new products specific to the Education market to combat decreasing market share trends
  • Collaborate cross-functionally to deliver pricing, planning, product marketing, and supply chain roadmap objectives such as aggressively positioning retired product ahead of current to sell down supply-driven excess inventory
  • Balance high demand and limited supply to onboard 10% increase in customers amidst a global transition to hybrid working
  • Leverage PowerBI to analyze demand trends and formulate strategic recommendations for executives, such as performance analytics, end-of-life tracking, and overall pipeline health
  • Provide guidance to sales to prioritize the sale of finished goods inventory vs customizable offerings
  • Manage end to end, large scale product launch events, including initial creative brainstorming, script writing and production, and co-developing marketing collateral and giveaways with marketing agencies
  • Build trusted relationships with strategic partners to continue to position Dell as a preferred vendor
  • Define go-to-market value propositions for products specific to the Education market to combat decreasing market share trends.

Center of Competency Go-To-Market Senior Analyst

Dell Technologies
  • Deliver technical product training for 400+ B2B sellers and marketing managers across multiple segments
  • Captured $1.1M of margin through logistics program designed to reroute delivery from air to ocean shipping
  • Report key decisions and progress to product milestones to leadership, including risk escalation, dependencies, and next steps
  • Translate Voice of Customer feedback to provide recommendation to Product Group for new features and functionalities
  • Provide guidance to new hires on Dell best practices and role specific responsibilities, including KPIs, product lifecycle management and decision tracking
  • Oversee quarterly sales plays by leveraging historical and current data to create sales targets, marketing materials to drive awareness/engagement, and track and report performance metrics
  • Analyze sales play performance to identify opportunities to drive increased utilization, improved efficiency, and increase ROI by 23%.

Manager in Training Intern

Martin Brower
  • Conceptualized and implemented a cross-training program for warehouse employees by analyzing employee performance data and external research
  • Used WMS software to track and analyze worker performance and improvements through cross training
  • Coordinated with management to ensure cross training strategy was executed
  • Presented to executives results of program as well as next steps to continue program within warehouse and other locations.

Education

Bachelor of Science in Business Administration - Supply Chain Management A Concentration in International Business

University of Tennessee
Knoxville, TN
05.2019

Leadership/Skills/Interests

  • Delta Sigma Pi Professional Business Fraternity: VP of New Member Education, VP of Scholarship & Awards
  • Microsoft Excel Office Specialist (2016), PowerPoint, Word, Power BI, Salesforce, Communication, Synthesizing Information, Influencing Data, Organization, Executive Presence, Client Relationship Management, Project Management, Data-Driven Decision Making
  • Fine dining, scuba diving, traveling, music and festivals, fitness, pilates, dogs

Timeline

Channel Marketing Manager

Advanced Micro Devices
06.2022 - Current

Latitude Education & Displays Product Line Manager

Dell Technologies
06.2019 - 06.2022

Center of Competency Go-To-Market Senior Analyst

Dell Technologies

Manager in Training Intern

Martin Brower

Bachelor of Science in Business Administration - Supply Chain Management A Concentration in International Business

University of Tennessee

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Kristen Fohl