Kristen Griffith
Scottsdale,AZ
Summary
Accomplished and results-oriented event marketing leader with over 20 years of experience in conceptualizing, planning, and executing impactful global events that drive business growth and exceed organizational objectives. Proven track record of leading high-performing teams, managing multi-million dollar budgets, and consistently delivering exceptional event experiences for diverse audiences. Recognized expertise in strategic planning, event production, vendor management, and ROI analysis. Passionate about fostering collaborative environments and consistently exceeding client expectations.
Overview
20
20
years of professional experience
Work History
Global Executive Events Manager
Google Cloud
06.2022 - 02.2025
- Led the strategy and execution of exclusive CXO events, elevating Google Cloud's position as a trusted partner for digital transformation
- Conceptualized and delivered unique event experiences tailored to Google Cloud leaders and top-tier C-suite clientele, resulting in a 25% increase in qualified leads
- Managed a team of 10-30 event professionals and oversaw the production of 3-5 events annually, overseeing all aspects from concept to post-event analysis
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Partnered with cross-functional teams (Brand, Brand Partnerships, Demo, Demand Gen, Sales, Customer Reference) to ensure collaboration and alignment for executive events
- Assisted in recruiting, hiring and training of team members.
- Collaborated with the Google Marketing Live and other event Teams to share resources and reduce event budgets by over 30% through shared fabrication and event builds
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Identified trends and assessed opportunities to improve processes and execution.
- Reviewed employee concerns and new opportunities to drive business strategies.
- Located bottlenecks to streamline existing processes.
- Interviewed, recruited and trained new onboarding candidates.
Director, Global Event Marketing
Riskified
09.2021 - 05.2022
- Built and led a high-performing global events team responsible for a diverse portfolio of in-person and virtual events that drove significant revenue acceleration and account penetration
- Achieved a 30% increase in pipeline value through strategic event activations, including Riskified's proprietary customer event, executive roundtables, industry conferences, and virtual product demos
- Defined event strategy aligned with overall business objectives, product roadmap, and marketing strategy for both prospects and current customers
- Planned, organized, and executed a diverse range of impactful virtual and in-person experiences to drive engagement, generate new business leads, and grow existing business within target accounts
- Managed events budget and provided closed-loop communication about spending and planned allocations
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Assisted in recruiting, hiring and training of team members.
Sr. Manager, Global Event Marketing
Sephora
11.2019 - 06.2020
- Produced and managed a diverse portfolio of meetings and events for Sephora's Field Sales Council and internal business partners across the Americas
- Acted as main client liaison, providing proactive consultation for internal business partners throughout program development and execution, driving service standards, and enhancing user experiences
- Planned and managed site inspections, developed and maintained program timelines, managed program budgets, and planned all program logistics, acting as show producer
- Creatively designed each event environment to achieve client goals and purposes that aligned with company culture
- Managed and implemented complex logistical elements of programs, including sourcing, meeting space design, attendee management, travel, transportation, technology platforms, F&B, AV, scenic and set design, entertainment, security, and shipping/receiving
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Evaluated hiring, firing, and promotions requests.
- Provided strong leadership to enhance team productivity and morale.
Sr. Director, Global Event Marketing
8x8, Inc.
01.2019 - 10.2019
- Developed and executed global event strategy, increasing the number of annual events from 5 to 35+
- Led strategic planning and creative development of event initiatives, proactively managing all event needs from branding and agenda design to content creation, venue selection, team enablement, and project/event execution
- Managed customer roadshows, product launches (including the first flawless livestream product launch), and industry trade shows
- Collaborated closely with management, marketing, and sales to execute best-in-class proprietary and industry events
- Managed complete project management, timelines, and task management across cross-functional teams
Executive Producer
Google Events & Experiences Team
11.2016 - 12.2018
- Managed all aspects of large-scale, high-profile events with over 1,000 attendees
- Oversaw agencies, negotiated vendor rates, and developed creative solutions within budget constraints
- Managed large internal and external teams, providing onsite event management and strategic planning for future events, budgets, venues, and growth
- Led large meetings between executives and agencies, overseeing creative development and production to execute flawless quality vision and execution
Freelance Executive Producer
Event Producer & Marketing
06.2009 - 10.2016
- Created, executive produced, and managed start-to-finish special events, including appreciation and customer events, meetings, conferences, evening events with headline talent, and product launches for clients in technology, venture capital, entertainment, and hospitality industries
- Developed marketing strategies and campaigns to further business growth and instill branding, including social media development and maintenance
- Supervised production team of 5- 100 workers to identify problems and provide effective solutions to maintain team productivity.
Event Production / Account Manager
Branduin Creative
11.2005 - 05.2009
- Developed custom corporate marketing events with high-end clients using a boutique platform within a 4-person creative team
- Integrated marketing brand strategies to define events aligned to targeted promotions
- Developed proposals, implemented creative strategies, and selected and managed all vendors for events ranging from 100-25,000 attendees
Education
B.S. - Business Administration, Concentration in Marketing
San Francisco State University
San Francisco, CAA.A. - Fashion Merchandising and Marketing
Fashion Institute of Design and Merchandising
Los Angeles, CASkills
- Event Strategy and Planning
- Event Production and Execution
- Budget Management and Financial Analysis
- Vendor Negotiation and Management
- Team Leadership and Development
- Risk Management and Mitigation
- Cross-Functional Collaboration
- Communication and Presentation Skills
- Problem-Solving and Decision-Making
- Global Event Management
- Virtual Event Platforms
- Event Marketing and Promotion
- Data Analysis and Reporting
- Contract Negotiation
- Project Management
- Customer Relationship Management (CRM)
- Marketing Automation (Marketo)
- Salesforce
- Growth planning
- Branding
- Vendor negotiations
Timeline
Global Executive Events Manager
Google Cloud
06.2022 - 02.2025
Director, Global Event Marketing
Riskified
09.2021 - 05.2022
Sr. Manager, Global Event Marketing
Sephora
11.2019 - 06.2020
Sr. Director, Global Event Marketing
8x8, Inc.
01.2019 - 10.2019
Executive Producer
Google Events & Experiences Team
11.2016 - 12.2018
Freelance Executive Producer
Event Producer & Marketing
06.2009 - 10.2016
Event Production / Account Manager
Branduin Creative
11.2005 - 05.2009
A.A. - Fashion Merchandising and Marketing
Fashion Institute of Design and Merchandising
B.S. - Business Administration, Concentration in Marketing
San Francisco State University
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