Adobe Suite: Photoshop, InDesign, PDF
Years of professional marketing experience
Kristen Harris
Marketing | Communications | Brand Strategy | Content Creation
Wentzville,MO
Summary
Results-driven marketing leader with a proven track record in brand strategy, content marketing, and digital engagement. Passionate about crafting compelling narratives that drive audience connection and business growth. Adept at leading cross-functional teams and leveraging emerging trends to maximize brand impact.
Overview
10
10
7
7
Years leading teams to success
Work History
Director of Communications
Dorel Home Furnishings
Wentzville, Missouri
05.2024 - Current
- Integrated 7 social channels, streamlining operations and cutting marketing costs while enhancing brand consistency.
- Developed key messaging for all external-facing materials to ensure consistency across channels and touchpoints.
- Improved social media presence with tailored content strategies for each platform, resulting in 2% or more audience engagement.
- Spearheaded social media initiatives for new product launches, enhancing brand visibility and audience engagement.
- Led Retail Media initiatives that improved brand visibility across major marketplaces.
Marketing Content & Communications Manager
Dorel Home Furnishings
Wentzville, Missouri
02.2022 - 04.2024
- Led collaborative efforts with marketing, sales, and graphics/CGI teams for product launches, increasing package effectiveness in the marketplace.
- Managed timelines for 100+ simultaneous product launches, averaging 400-600 new products annually.
- Collaborated with retailers to create website-appropriate content, aligning with design preferences.
- Created and implemented full brand guides for 4 new brands, significantly enhancing market presence across top performing retailers.
- Conducted monthly category based market research, identified gaps, and provided creative, data-driven insights for new market items.
Marketing Manager
Ameriwood Home
Wentzville, Missouri
12.2016 - 02.2022
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Streamlined department timelines for enhanced productivity within the team to track the process from Product Development to consumer
- Designed promotional materials and presentations for sales teams, leading to more impactful product launches.
- Implemented innovative graphic content strategies that improved storytelling across 11 brands.
- Managed social media accounts, increasing brand awareness through monthly collaborations with 3-5 influencers.
Marketing Coordinator
Ameriwood Home
Wright City, MO
08.2015 - 12.2016
- Developed compelling product descriptions and features for all new products going to retailers.
- Advanced our ecommerce business with additional marketing support tools.
- Helped to develop the marketing team from 2 to 6 experts.
- Managed all aspects of the internal database that housed the product's information.
Copywriter
Etrailer.com
Wentzville, MO
04.2015 - 08.2015
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Journalist
The Lincoln County Journal
Troy, MO
10.2010 - 04.2015
- Wrote, edited and produced stories for Internet and local newspapers.
- Paginated the editorial section of the newspaper to capture the top hitting stories in the best placements.
- Photographed local events and performed interviews with the community.
Accomplishments
- Supervised team of 6 staff members.
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop tracking spreadsheets.
- Created a Launch Plan for new items by priority.
- Actively researched competitors and white space in the furnishing segment online and in-stores to advance product development.
- Worked alongside our engineering team to advance user assembly manual design layouts and assembly processes.
- Merged two content creative teams into one team and distributed tasks among the team of experts.
- Worked among a team to create successful trade shows twice a year with a cohesive story throughout the showroom.
- Gave creative instructions for package branding for successful in-store product placement.
Skills
Social media strategy
Marketing communications
Photography
Multimedia storytelling
Influencer partnerships
Marketing strategy
Project management
Content development
Brand messaging
Teamwork and collaboration
Content creation
Time management
Calendar management
Style guide development
Remote teamwork
Press releases
Analytics reporting
SEO
Product Marketing
Media relations
Website maintenance
Software
Social Platforms: Later, Hootsuite, Grin, Meta
Microsoft: Word, Outlook, Excel, PowerPoint, Teams
Shopify
Copilot, ChatGPT
Epsilon / CitrusAd
Orange Access
Meltwater
Canva
Grammarly
MailChimp
Amazon Seller Central
Basecamp
Qlik Cloud Data
Education
Bachelor of Arts - English
Culver-Stockton College
Canton, MO 08.2006 - 05.2010
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Full TimeLocation Preference
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursWork from home optionPaid time offHealthcare benefitsPersonal development programsPaid sick leave401k matchCareer advancementInterests
Lifestyle and Landscape Photography
Exploring Nature
Painting
Pottery
Gardening
Baking & Cooking
Quote
The ones who are crazy enough to think they can change the world, are the ones that do.
Steve Jobs
Timeline
Director of Communications
Dorel Home Furnishings
05.2024 - Current
Marketing Content & Communications Manager
Dorel Home Furnishings
02.2022 - 04.2024
Marketing Manager
Ameriwood Home
12.2016 - 02.2022
Marketing Coordinator
Ameriwood Home
08.2015 - 12.2016
Copywriter
Etrailer.com
04.2015 - 08.2015
Journalist
The Lincoln County Journal
10.2010 - 04.2015
Bachelor of Arts - English
Culver-Stockton College
08.2006 - 05.2010