Adobe Suite: Photoshop, InDesign, PDF
Years of professional marketing experience
Kristen Harris
Marketing | Communications | Brand Strategy | Content Creation
Wentzville,MO
Summary
Results-driven marketing leader with a proven track record in brand strategy, content marketing, and digital engagement. Passionate about crafting compelling narratives that drive audience connection and business growth. Adept at leading cross-functional teams and leveraging emerging trends to maximize brand impact.
Overview
10
10
7
7
Years leading teams to success
Work History
Director of Communications
Dorel Home Furnishings
Wentzville, Missouri
05.2024 - Current
- Integrated 7 social channels, streamlining operations and cutting marketing costs while enhancing brand consistency.
- Developed key messaging for all external-facing materials to ensure consistency across channels and touchpoints.
- Improved social media presence with tailored content strategies for each platform, resulting in 2% or more audience engagement.
- Spearheaded social media initiatives for new product launches, enhancing brand visibility and audience engagement.
- Led Retail Media initiatives that improved brand visibility across major marketplaces.
Marketing Content & Communications Manager
Dorel Home Furnishings
Wentzville, Missouri
02.2022 - 04.2024
- Led collaborative efforts with marketing, sales, and graphics/CGI teams for product launches, increasing package effectiveness in the marketplace.
- Managed timelines for 100+ simultaneous product launches, averaging 400-600 new products annually.
- Collaborated with retailers to create website-appropriate content, aligning with design preferences.
- Created and implemented full brand guides for 4 new brands, significantly enhancing market presence across top performing retailers.
- Conducted monthly category based market research, identified gaps, and provided creative, data-driven insights for new market items.
Marketing Manager
Ameriwood Home
Wentzville, Missouri
12.2016 - 02.2022
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Streamlined department timelines for enhanced productivity within the team to track the process from Product Development to consumer
- Designed promotional materials and presentations for sales teams, leading to more impactful product launches.
- Implemented innovative graphic content strategies that improved storytelling across 11 brands.
- Managed social media accounts, increasing brand awareness through monthly collaborations with 3-5 influencers.
Marketing Coordinator
Ameriwood Home
Wright City, MO
08.2015 - 12.2016
- Developed compelling product descriptions and features for all new products going to retailers.
- Advanced our ecommerce business with additional marketing support tools.
- Helped to develop the marketing team from 2 to 6 experts.
- Managed all aspects of the internal database that housed the product's information.
Copywriter
Etrailer.com
Wentzville, MO
04.2015 - 08.2015
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Journalist
The Lincoln County Journal
Troy, MO
10.2010 - 04.2015
- Wrote, edited and produced stories for Internet and local newspapers.
- Paginated the editorial section of the newspaper to capture the top hitting stories in the best placements.
- Photographed local events and performed interviews with the community.
Accomplishments
- Supervised team of 6 staff members.
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop tracking spreadsheets.
- Created a Launch Plan for new items by priority.
- Actively researched competitors and white space in the furnishing segment online and in-stores to advance product development.
- Worked alongside our engineering team to advance user assembly manual design layouts and assembly processes.
- Merged two content creative teams into one team and distributed tasks among the team of experts.
- Worked among a team to create successful trade shows twice a year with a cohesive story throughout the showroom.
- Gave creative instructions for package branding for successful in-store product placement.
Skills
Social media strategy
undefinedSoftware
Social Platforms: Later, Hootsuite, Grin, Meta
Microsoft: Word, Outlook, Excel, PowerPoint, Teams
Shopify
Copilot, ChatGPT
Epsilon / CitrusAd
Orange Access
Meltwater
Canva
Grammarly
MailChimp
Amazon Seller Central
Basecamp
Qlik Cloud Data
Education
Bachelor of Arts - English
Culver-Stockton College
Canton, MO 08.2006 - 05.2010
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursWork from home optionPaid time offHealthcare benefitsPersonal development programsPaid sick leave401k matchCareer advancementInterests
Lifestyle and Landscape Photography
Exploring Nature
Painting
Pottery
Gardening
Baking & Cooking
Quote
The ones who are crazy enough to think they can change the world, are the ones that do.
Steve Jobs
Timeline
Director of Communications
Dorel Home Furnishings
05.2024 - Current
Marketing Content & Communications Manager
Dorel Home Furnishings
02.2022 - 04.2024
Marketing Manager
Ameriwood Home
12.2016 - 02.2022
Marketing Coordinator
Ameriwood Home
08.2015 - 12.2016
Copywriter
Etrailer.com
04.2015 - 08.2015
Journalist
The Lincoln County Journal
10.2010 - 04.2015
Bachelor of Arts - English
Culver-Stockton College
08.2006 - 05.2010
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