KRISTEN L. HECK
Columbus,USA
Summary
Experienced professional with a strong background in analyzing market trends and customer preferences to develop targeted marketing strategies. Skilled in conducting comprehensive market research, interpreting data to inform business decisions, and crafting effective marketing campaigns. Demonstrated strengths in analytical problem-solving and the ability to communicate complex information in understandable terms. Proven adaptability to rapidly changing market conditions. Instrumental in contributing to significant improvements in product positioning and brand visibility through strategic market analysis and insights.
Overview
19
19
years of professional experience
Work History
Marketing Manager - Loyalty Strategy
Express
02.2023 - Current
- Managed the development and execution of multi-channel marketing campaigns
- Analyzed market trends and competitor activities to identify growth opportunities
- Led cross-functional teams to drive successful product launches and promotions
- Developed and maintained strong relationships with key stakeholders and business partners
- Utilized data-driven insights to optimize advertising and content strategies
- Implemented marketing automation tools to streamline processes and improve efficiency
- Created compelling messaging and visuals to enhance brand awareness and customer engagement
- Managed budgets and timelines to ensure projects were delivered on time and within scope
- Managed cross-functional teams to launch new loyalty initiatives
- Analyzed customer data to optimize loyalty program effectiveness
- Collaborated with external partners to maximize loyalty program ROI
Retail Store Manager
Chicos FAS
10.2021 - 01.2023
- Managed a team of 10 employees, overseeing sales and customer service at a boutique clothing store
- Developed and implemented marketing strategies to drive foot traffic and increase sales in a retail store
- Handled inventory management and restocking procedures in a fast-paced retail environment
- Trained new hires on company policies, procedures, and best practices for delivering a positive customer experience
- Analyzed sales data and trends to make informed decisions on product displays and promotions
Senior Marketing Strategist
Abercrombie & Fitch
09.2017 - 10.2020
- Successfully developed and implemented marketing strategies to drive sales growth for a multi-location retail chain
- Led cross-functional teams to execute marketing campaigns and promotions that increased customer engagement and loyalty
- Analyzed market trends and competitor activity to identify opportunities for market expansion and brand differentiation
- Collaborated with product development teams to position new products in the market and drive adoption among target customers
- Utilized data-driven insights to optimize marketing channels and improve campaign effectiveness
- Mentored and trained junior marketing team members to develop their skills and expertise in marketing strategy and execution
Marketing & Visual Merchandising Manager
Abercrombie & Fitch
09.2011 - 09.2017
- Orchestrated compelling visual merchandising strategy throughout major department store chain with multiple retail outlets, boosting customer traffic, and sales volume
- Inspired and trained team members in both creative and logistical aspects of visual merchandising, equipping colleagues to design and implement innovative displays
- Monitored competitors' activities related to visual merchandising; identified opportunities to differentiate company's offering
- Collaborated with cross-functional teams such as Marketing and Merchandising to develop innovative ideas for displays that would attract customers' attention
District Manager
Abercrombie & Fitch
07.2009 - 09.2011
- Managed seven stores and a team of thirty store managers and over 300 sales representatives and exceeded monthly sales targets
- Developed and implemented strategic plans to increase market share
- Provided mentorship and training to junior team members
- Spearheaded initiatives to improve customer satisfaction and retention
- Analyzed sales data and market trends to drive business growth
General Manager
Abercrombie & Fitch
10.2005 - 07.2009
- Managed the top store in the company with a team of fifteen store managers and over 150 sales representatives
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement
- Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked
- Created a positive work environment by developing team building activities that encouraged collaboration among departments
- Delivered exceptional client experiences through hands-on leadership of associates and managers
Education
Bachelor of Science - Management and Business
The Ohio State University
Columbus, OH05.2004
Skills
- Microsoft Office Applications
- JIRA Applications
- Collaborative Leader
- Executive Leadership Presentation
- Strong Communication skills
- Hard working and multi-tasking
- Drive to achieve high quality results
- Analytical thinking
- Marketing strategy
- Campaign management
- Digital marketing
- Competitor analysis
Timeline
Marketing Manager - Loyalty Strategy
Express
02.2023 - Current
Retail Store Manager
Chicos FAS
10.2021 - 01.2023
Senior Marketing Strategist
Abercrombie & Fitch
09.2017 - 10.2020
Marketing & Visual Merchandising Manager
Abercrombie & Fitch
09.2011 - 09.2017
District Manager
Abercrombie & Fitch
07.2009 - 09.2011
General Manager
Abercrombie & Fitch
10.2005 - 07.2009
Bachelor of Science - Management and Business
The Ohio State University
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