Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Krissy Garrett

Krissy Garrett

Kansas City,MO

Summary

More than 20 years of solid B2B experience with a track record of driving strong and sustainable financial gains through leveraging corporate potential, enhancing top-notch marketing solutions, innovative branding strategies, and dynamic corporate events. Stellar organizational and planning skills as demonstrated by successful event planning and rolled-out large-scale campaigns. Earned a solid reputation for being enthusiastic, efficient, and independent. Known for working well with all personalities while promoting positive experiences that drive others to take charge and effectively find solutions to issues.

Overview

15
15
years of professional experience

Work History

Business Development & Outreach

Tackle Hunger "Souper Bowl of Caring"
08.2023 - Current
  • Developed and implemented country-wide programs targeting food insecurity issues.
  • During Super Bowl LIX, we secured the collaboration with the FBI and Toys for Tots, alongside the support of the American Dairy Council.
  • Utilized NFL player networks to integrate brand power of professional football athletes in campaign marketing.
  • Local to Kansas City, maintaining community partnerships with the Kansas City Chiefs Ambassadors and Red Coaters through Tackle Hunger's collaboration with Harvesters Food Bank.

Director of Chapter Relations

NFL Alumni Association
02.2015 - 05.2023
  • Coordinated 36 NFL Alumni Chapters nationwide, maintaining compliance with NFL Alumni bylaws.
  • Coordinated major events like Pro Bowl, Super Bowl, NFL Draft activities, and Annual Presidents meetings.
  • Established and fostered partnerships with sponsors and donors to support organizational activities.
  • Played a key role in the management of the NFL Alumni Covid Awareness campaign, supported by the CDC, traveling to 15 chapter cities, bringing awareness and education about the pandemic, in collaboration with local city and state health departments. This campaign delivered over $600,000.00 in funding to support the NFL Alumni's Health Division.
  • Oversaw chapter elections every three years.
  • Organized chapter meeting arrangements by managing partnerships with vendors and leadership teams.
  • Enhanced collaborative efforts with charitable groups in local areas.
  • Served as NFL Alumni Association representative at NFL Player Care Foundation Health Screenings.
  • Oversaw strategic planning and implementation to ensure organizational goals were met.
  • Monitored industry trends to identify opportunities for expansion and innovation.
  • Promoted a culture of innovation and encouraged staff to contribute ideas.
  • Managed annual budgeting process, including forecasting and financial planning.

Event & Marketing Coordinator

NFL Alumni- Indy Chapter
05.2011 - 01.2017
  • Coordination of all chapter events, including XLVI Game Week, Clay Shoot, and supporting events, which resulted in a 40% increase in participation from previous years, raising over $250,000.00 over seven years, which was given back to children's-based charities.
  • Securing an additional $60,000 from $15,000.00 from previous years from the Indianapolis Colts.
  • Arranged guest spots for NFL celebrities to aid charitable causes.
  • Fostered strategic alliances to enhance media relations.
  • Liaised with clients to understand their vision and requirements, customizing events to meet their specific needs.
  • Coordinated and executed large-scale events annually, including logistics, vendor management, and attendee experience.
  • Tracked and reported on key metrics post-event, including attendance, revenue, and participant feedback, to assess success and areas for improvement.
  • Managed event budgets, ensuring all events were delivered within financial constraints.
  • Facilitated post-event evaluations with clients and internal teams, gathering feedback to inform future event planning.

Show Manager/Special Events

H.B.A. of Greater Kansas City
08.2010 - 08.2011
  • The spokesperson for events on local television and radio talk shows, which resulted in increased exposure, appeared on five stations in the Kansas City metro. Effectively driving brand awareness and engagement, resulting in the sale of 657 vendor booths and 2,935 visitor tickets.
  • Budget development is working closely with the Executive Director and Board members, with less than $150,000 in the available budget, resulting in a profit of $581,550.74, delivering the most successful Spring Home Show in a decade.
  • Negotiated contracts related to the city, catering, and event entertainment, resulting in $10,000 under budget.
  • Coordinated celebrity travel arrangements and scheduled guest appearances for 12 guests involved in 6 separate appearances on a time-sensitive schedule.
  • Coordinated annual fundraisers and special events, including inaugural galas, golf, and sporting clays, as well as Governmental Affairs political fundraising campaigns, resulting in a 70% increase in combined additional funds and membership.
  • Scheduled and managed continuing education courses for the A/C/E and realtor industries, with an average attendance of 15 to 30 participants per course.
  • Monthly columnist for the association's news publication, reaching a membership of over 800.
  • Produced thorough, accurate and timely reports of project activities.
  • Analyzed business performance data and forecasted business results for upper management.

Education

Design -

Missouri Western State University
St. Joseph, MO

Skills

  • Strategic Marketing & Sales
  • Internet & E-mail Marketing
  • Budgeting & Allocation
  • Market Research
  • Customer Relationship Management
  • Event Planning & Execution
  • Team Building & Leadership
  • Website management
  • Corporate Brand Development
  • Business-to-Business (B2B)
  • Successful Fund Development
  • Public & Media Relations

Accomplishments

  • Published: Kansas City Star, Builder Business News, Urban Times, 435 South, and KC Home & Gardens
  • 3-Year Contributor Extreme Makeover: Home Edition; selecting furniture and managing volunteers
  • Board Member KC4 Aging - Housing Division – Vice Chair 2007-2011
  • 50+ Council - Home Builders Association Greater Kansas City - Vice-Chair 2009 - 2010
  • Board Member ITN Greater Kansas City 2011 - 2012
  • H.B.A. Greater Kansas City - Special Events Committee 2007 - 2010
  • H.B.A, Greater Kansas City - Governmental Affairs Council 2007 - 2010
  • Tackle Hunger “Souper Bowl of Caring” Telethon and Community Distribution Super Bowl LVII & LIX
  • Player procurement for The Taste of the NFL a benefit for Genyouth Super Bowl LVII, LVIII, & LIX

Timeline

Business Development & Outreach

Tackle Hunger "Souper Bowl of Caring"
08.2023 - Current

Director of Chapter Relations

NFL Alumni Association
02.2015 - 05.2023

Event & Marketing Coordinator

NFL Alumni- Indy Chapter
05.2011 - 01.2017

Show Manager/Special Events

H.B.A. of Greater Kansas City
08.2010 - 08.2011

Design -

Missouri Western State University

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