Summary
Overview
Work History
Education
Skills
Certification
Affiliations
References
Work Preference
Timeline
Generic

Kristen Jackson

Ronkonkoma,NY

Summary

Digital marketing professional with extensive experience at 1-800-Flowers.com, Inc. Expertise in optimizing email campaigns using HTML, CSS, and SQL, complemented by proficiency in analytics for data-driven insights. Strong ability to collaborate across teams, enhancing brand messaging and campaign effectiveness. Proven track record of delivering measurable results in high-pressure environments.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Email Operations Coordinator

1-800-Flowers.com, Inc.
, Remote
11.2021 - 06.2025
  • Managed multi-brand email and SMS marketing campaigns, overseeing planning, content creation, QA, and reporting.
  • Optimized email templates with HTML/CSS, enhancing graphics and personalization through A/B testing.
  • Coded promotional emails and newsletters with a strong focus on brand voice and clarity.
  • Analyzed campaign metrics, including open rates and conversions, providing actionable optimization recommendations.
  • Built dynamic audience segments utilizing SQL and behavior-based triggers for tailored communications.
  • Collaborated cross-functionally to address technical issues, ensuring seamless campaign execution.
  • Ensured compliance with email industry standards and maintained adherence to brand guidelines.

Digital Marketing Manager

That's Great News
, Remote
06.2021 - 11.2021
  • Designed and deployed onboarding and retention campaigns utilizing NetSuite CRM.
  • Developed automations to synchronize lead capture with marketing platforms.
  • Collaborated with design and development teams to test tracking scripts and refine campaign flows.
  • Created organic social media posts that aligned with email campaigns to ensure message consistency.

Digital Marketing Specialist

Anixter / Tri-Ed (Wesco International)
Woodbury/Remote
02.2017 - 11.2020
  • Executed campaign setup and management across HubSpot and Oracle Eloqua.
  • Integrated campaigns for a multidivision product catalog using HubSpot and Oracle Eloqua.
  • Established segmentation and reporting logic to measure lead quality and CRM engagement.
  • Participated in campaign tagging setup and quality assurance via Google Analytics.
  • Developed innovative marketing campaigns while managing SEO web content.
  • Optimized custom landing pages and webpages for Security and Locksmith Division.
  • Supported event teams with web, email, and social media initiatives.

Education

Bachelor of Arts - Communication, Concentration in Marketing

Dowling College
Oakdale, NY

Skills

  • Google Tag Manager and Analytics
  • Google Ads and Meta advertising
  • Salesforce and HubSpot CRM
  • Oracle Eloqua and NetSuite
  • Braze marketing automation
  • Attentive and Customerio
  • Mailchimp email campaigns
  • HTML, CSS, and SQL development
  • Adobe Experience Manager CMS
  • WordPress and Canva design
  • Workfront, Basecamp, and Wrike management

Certification

  • Hubspot Email Marketing

Affiliations

I enjoy traveling and getting to see as many National Parks and states as I can. I love to cook and bake. Cookies and pies are my expertise.

References

References available upon request.

Work Preference

Work Type

Full Time

Location Preference

Remote

Timeline

Email Operations Coordinator

1-800-Flowers.com, Inc.
11.2021 - 06.2025

Digital Marketing Manager

That's Great News
06.2021 - 11.2021

Digital Marketing Specialist

Anixter / Tri-Ed (Wesco International)
02.2017 - 11.2020

Bachelor of Arts - Communication, Concentration in Marketing

Dowling College

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