Summary
Overview
Work History
Education
Skills
Gallupstrengths
Timeline
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Kristen Kelly Schultz

Dallas,Texas

Summary

A Dallas, Texas based enterprising marketing and communications leader with more than a decade of experience in team development, project management, and cross-functional collaboration to create and execute strategic plans for internal stakeholders and external customers. Firsthand experience with agency, start-up and corporate settings supporting B2B, D2C, and B2C products and services.

Overview

20
20
years of professional experience

Work History

Consultant

Fetterman Dunn
01.2023 - Current
  • Company Overview: Project basis consulting support for a boutique firm, specializing in Change-Management, Process Improvement, Strategy, Development, Communications and Marketing
  • Project basis consulting support for a boutique firm, specializing in Change-Management, Process Improvement, Strategy, Development, Communications and Marketing

Senior Marketing Manager & Charity Auctions

Heritage Auctions
01.2012 - 01.2022
  • Company Overview: Leading e-commerce auction house managing D2C, B2B and Retail for Luxury Real Estate, Accessories, Timepieces, Fine Jewelry, Wine, and Entertainment verticals
  • Producer and Project Manager of Design, Creative, Content, Events and Trade Shows for 25+ Auctions and 700+ Projects annually, Exceeding KPIs
  • Content Creator of Digital, social media, and Traditional Campaigns Growing Sales Engagement and Open Rate of Email Campaigns by 20%
  • Collaborator and Leader of Cross-Functional Teams, Admins, and C-Level on Planning and Strategy Development for Branding, New Products Launches, Retail, e-Commerce and Streamlining Processes and Operations
  • Leading e-commerce auction house managing D2C, B2B and Retail for Luxury Real Estate, Accessories, Timepieces, Fine Jewelry, Wine, and Entertainment verticals

Director Institutional Development & Charity Auctions

Heritage Auctions
01.2012 - 01.2022
  • Creator of the First Company-Wide Volunteerism and Philanthropic Culture Programs with 20% Engagement
  • Developer of Strategy for 40+ Community Awareness and Philanthropic Auctions including CRM, PR, Content, Advertising, social media, SEO, PPC and Retargeting

Category Marketing Manager

Heritage Auctions
01.2012 - 01.2022
  • Project Manager and Creator of Design, Creative, Content, Events and Trade Shows for 15+ Auctions and 400+ Projects Annually, Exceeding KPIs
  • Awarded the Most A+ Ideas for Process Improvement Ideas by C-Suite
  • Developer of the Certificates of Authenticity Product, Setting up Company-Wide Standards and Process

Regional Marketing Manager

24 Hour Fitness
01.2007 - 01.2008
  • Field Team Leader of Communications, Brand, Advertising, Promotions, Events, Marketing Operations for eleven markets & 120 stores
  • Selected for Cross-Functional - Business Processes Excellence Team
  • Established Company Process for New Club Roll-Out Aligned with Six Sigma Goals Collaborating with Cross-Functional Teams
  • Exceeded KPIs with a 12-Week Promotional Media: $750,000, Publicity: $2.2MM Values, Web Traffic: 36%+, Subscribers: 50%+ and Guest Traffic: 3%
  • Improved Traffic, 38% Walk-In and Web 17% During Budget Cuts

Education

BA - Journalism, Public Relations, Spanish

University of Texas Arlington

Skills

  • Agency & Vendor Management
  • Branding & Rebranding
  • Brand Storytelling
  • Budget Management
  • Business Development
  • Celebrity & Sports Marketing
  • Communications & PR
  • Content Creation
  • Creative Briefs
  • CRM
  • Digital Marketing
  • E-Commerce
  • E-mail Newsletters & Blasts
  • Experimental Events
  • Influencer Partnerships
  • Integrated Marketing
  • Market Research
  • Marketing Operations
  • Media Relations
  • Presentations & Proposals
  • Process Improvements
  • Product Launches
  • Project Management
  • Retargeting & Geotargeting
  • SEO
  • Social Media
  • Sponsorships & Cause Marketing
  • Team Leadership
  • Trade Shows & Conferences
  • Training & Product Development
  • Video Content Production

Gallupstrengths

  • Developer
  • Individualization
  • Positivity
  • Strategic
  • Achiever
  • Connectedness
  • Empathy
  • Arranger
  • Responsibility
  • Includer

Timeline

Consultant

Fetterman Dunn
01.2023 - Current

Senior Marketing Manager & Charity Auctions

Heritage Auctions
01.2012 - 01.2022

Director Institutional Development & Charity Auctions

Heritage Auctions
01.2012 - 01.2022

Category Marketing Manager

Heritage Auctions
01.2012 - 01.2022

Regional Marketing Manager

24 Hour Fitness
01.2007 - 01.2008

BA - Journalism, Public Relations, Spanish

University of Texas Arlington

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