Kristen Leptich
Chandler,AZ
Summary
Marketing professional driving impactful brand initiatives. Proven track record in developing and executing integrated marketing campaigns that elevate brand presence. Focused on collaboration and meeting business objectives, with strong skills in strategic planning and creative problem-solving. Proficient in integrated marketing campaign development including digital, influencers, radio, podcast and more.
Overview
28
28
years of professional experience
Work History
Integrated Marketing Manager
Hubbard Broadcasting / 2060 Digital
06.2013 - Current
- Establish, initiate and optimize business development strategies based on company targets, product specifications, market data, and budget fact
- New business development through prospecting business that meet our ideal client profiles
- Develop marketing strategies based on client CNAs to meet goals, KPIs and eliminate pain points.
- Oversee preparation of marketing copy, images, videos, emails, and other collateral from beginning to end
- Execute comprehensive marketing plans that consistently achieve targets for increased revenue
- Analyze and report on KPIs to validate and demonstrate success of marketing campaigns
- Work with all departments including Digital, Promotions and Programming
President
Klever Communications
01.2012 - 06.2013
- Provided affiliate relations services for radio shows trying to syndicate including marketing, affiliate sales and relationship development
Vice President, Affiliate Relations
WestStar Multimedia
10.1999 - 01.2012
- Grew the Kim Komando Show from 150 to 450 affiliates making the show the largest in syndication
- Responsible for all radio station affiliate sales and marketing including acquiring new affiliates, maintaining current affiliates and relationship building with key decision makers nationwide
- Contract negotiation on a barter basis with large radio conglomerates working with legal departments on both sides
- Provided public relations support on press releases and coordinating appearances with key personalities
- Managed the entire affiliate team by establishing team goals, providing mentorship and hiring
Unit Manager
Guardsmark Inc
10.1996 - 10.1999
- Managed 50+ security employees over 15 accounts across the Valley
- Optimized staffing levels by monitoring unit needs and making data-driven adjustments to scheduling as necessary while keeping overtime down
- Mentored new hires during orientation periods for seamless integration into the team while maintaining high-quality security standards
- Relationship management and problem solving as it arose
- Aided in new business sales by providing operational insights to new prospects
Education
Bachelor of Science - Communications
Syracuse University
Syracuse, NY05-1996
Skills
- Problem Solving
- Self Motivation
- Multitasking
- Crisis Management
- Critical Thinking
- Organizational Skills
- Team Collaboration
- Team Leadership
- Effective Communication
- Decision-Making
- Relationship Building
Timeline
Integrated Marketing Manager
Hubbard Broadcasting / 2060 Digital
06.2013 - Current
President
Klever Communications
01.2012 - 06.2013
Vice President, Affiliate Relations
WestStar Multimedia
10.1999 - 01.2012
Unit Manager
Guardsmark Inc
10.1996 - 10.1999
Bachelor of Science - Communications
Syracuse University
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