Summary
Overview
Work History
Education
Skills
Timeline
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Kristen Lohwasser

Brooklyn,NY

Summary

Operational and strategic leader ultimately accountable for Client and Agency business success. Uses business acumen to set the direction for multiple accounts, while maximizing the quality of the team, effectiveness of the work and opportunities for Agency growth. Offering 18+ years of experience in Marketing + Advertising Industry across a variety of businesses including travel + hospitality, technology and retail.

Overview

18
18
years of professional experience

Work History

Group Business Head

Anomaly
06.2018 - Current
  • Drive business growth for Agency by identifying and pursuing new business opportunities and developing and implementing successful strategies that drive organic growth.
  • Establish and manage monthly, quarterly and yearly business plans.
  • Streamline operations for cost reduction through talent audits, process optimization and efficiency improvements. Currently operating at over 50% profitability.
  • Apply expertise in business and marketing strategic planning to partner with senior Clients - CMOs, SVPs, VPs on annual brand marketing plans that drive business growth.
  • Develop high-performing team members through effective coaching, mentoring, and performance evaluations.
  • Develop partnerships with key industry players that expanded our client base or increased our revenue streams.
  • Cultivate a positive work environment that promoted employee engagement, teamwork, and high levels of job satisfaction.
  • Set and monitor annual budgets for accounts.
  • Collaborate with stakeholders to define goals, align objectives, and ensure overall company success.
  • Lead cross-functional teams to achieve successful project completion within tight deadlines.
  • Cultivate long-term relationships through focused effort on customer's unique needs and finding best solutions.
  • Develop in-depth knowledge of each client's business through research and regular on-site meetings.
  • Maintain professional demeanor by staying calm when addressing unhappy or angry Clients.


Group Account Director

Merkley And Partners
12.2015 - 06.2018
  • Oversaw Account Team responsible for development and distribution of all Volume Vehicle + Corporate Dealer Marketing Communications from strategic development through final production (including, but not limited to: TV, Digital Content, Point-of-Sale, Radio, Outdoor, Print)
  • Communicated with MBUSA Regional Marketing Directors, Dealers and Field Team members across the country to ensure Corporate marketing efforts are addressing immediate Dealer business needs
  • Liaised with all Agency departments (Production, Creative, Strategic Planning, Media) to guarantee individual facets of marketing ladder up to all overall Client goals
  • Strategically drove the business forward by tracking Mercedes-Benz marketing materials against objectives, overall industry trends and competitive marketing materials to create actionable recommendations
  • Maintained and grow key Client relationships and provide ongoing Client service support
  • Partnered with senior Clients to determine annual MBUSA Marketing Plan and Agency Scope of Work with the goal of increasing the scope each year


Account Director

Merkley + Partners
12.2011 - 06.2015
  • Led large-scope projects for smart car and Mercedes-Benz and acted as an overall checkpoint to ensure work followed the brand standards and strategic goals while being produced in a timely fashion
  • Prepared and presented both creative and strategic presentations – internal and Client facing
  • Established trusted relationships with key stakeholders (Client and Partner Agencies) by providing consistent communications and exceptional service
  • Managed AEs, AAEs, and ACs


Account Supervisor / Account Executive

JWT
12.2007 - 06.2011
  • Core member of the Microsoft Bing team that strategically developed and launched a fully integrated, award winning marketing campaign including multiple types of media – TV, Print, Outdoor, Branded Entertainment + Digital
  • Day-to-day Client contact on Neosporin and Bengay for traditional and digital campaign initiatives
  • Responsible for $15+MM production budget
  • Resolved conflicts between clients and internal teams, fostering a positive working environment focused on collaboration.
  • Collaborated and partnered with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations.
  • Managed Account Executives and AAEs

Assistant Account Executive

Atmosphere BBDO
06.2006 - 12.2007
  • Main day-to-day client contact on AT&T General Market digital campaign initiatives including banner advertising, landing pages, site launches, online product demos, and RM creative
  • Demonstrated expertise in various industry tools, enabling efficient monitoring and management of client accounts.
  • Provided guidance to clients and account teams on industry competitive trends.

Education

Bachelor of Science - Communications

Boston University
Boston, MA
05.2006

Skills

  • Strategic Business and Marketing Planning
  • Business Growth and Development
  • Operations Management
  • Client relationships management
  • Organizational Development
  • Partnership Development
  • Contract Negotiation
  • Teamwork and Collaboration
  • Team Leadership
  • Decision-Making
  • Hiring and Training
  • Business Analysis and Reporting

Timeline

Group Business Head

Anomaly
06.2018 - Current

Group Account Director

Merkley And Partners
12.2015 - 06.2018

Account Director

Merkley + Partners
12.2011 - 06.2015

Account Supervisor / Account Executive

JWT
12.2007 - 06.2011

Assistant Account Executive

Atmosphere BBDO
06.2006 - 12.2007

Bachelor of Science - Communications

Boston University

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Kristen Lohwasser