Kristen Lollar
Little Elm,TX
Summary
Results-driven Chief Marketing Officer with a proven track record in strategic planning, relationship building, and marketing leadership. Expertise in developing comprehensive strategies that enhance brand visibility and drive organizational growth.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Chief Marketing Officer
Whitley Penn
Plano, TX
05.2012 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to align marketing initiatives with business objectives and drive organizational growth.
- Analyzed market trends and consumer insights to inform strategic decision-making and optimize campaign effectiveness.
- Managed digital marketing channels, enhancing online presence through targeted content and social media strategies.
- Oversaw budget allocation for marketing projects, ensuring cost-effective use of resources to achieve maximum ROI.
- Established key performance indicators to measure campaign success, driving continuous improvement in marketing efforts.
- Fostered partnerships with external agencies to amplify brand reach and leverage industry expertise for strategic initiatives.
- Mentored junior marketing professionals, promoting skill development and fostering a culture of innovation within the team.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
Business Development
Vinson & Elkins
Dallas, TX
11.2011 - 04.2012
- Developed strategic partnerships to enhance market presence and client engagement.
- Identified growth opportunities through comprehensive market analysis and competitive research.
- Led cross-functional teams to execute business development initiatives aligned with corporate objectives.
- Implemented process improvements resulting in increased efficiency and streamlined operations.
- Drove relationship management efforts, fostering long-term client loyalty and satisfaction.
- Conducted presentations to stakeholders, effectively communicating value propositions and business strategies.
- Mentored junior team members, enhancing their skills in negotiation and client relations.
- Analyzed industry trends to inform strategic decision-making and align offerings with market needs.
Marketing Manager
Greenberg Traurig
Dallas, TX
03.2006 - 11.2011
- Developed and implemented comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to execute innovative promotional campaigns, driving client acquisition and retention.
- Analyzed market trends and competitor activities to inform strategic decision-making and optimize marketing efforts.
- Managed digital marketing initiatives, including SEO, PPC, and social media, to boost online presence and traffic.
Marketing Manager
Strasburger & Price
Dallas, TX
04.2005 - 02.2006
- Collaborated with external vendors and partners to produce high-quality marketing materials aligned with brand standards.
- Conducted performance analysis of marketing programs, providing insights for continuous improvement and resource allocation.
- Mentored junior staff in best practices for campaign execution and project management within the marketing team.
- Facilitated workshops and training sessions to enhance team skills in emerging marketing technologies and strategies.
Baker Botts
Client Relations Assistant
Dallas, TX
01.2001 - 03.2002
Marketing Coordinator
Accubanc Mortgage
Dallas, TX
06.2000 - 01.2001
Education
Bachelor of Arts - Public Relations
Texas Tech University
Lubbock, TX05.2000
Skills
- Strong work ethic
- Attention to detail
- Creative thinking
- Decision-making
- Public relations
- Relationship building
- Strategic planning
- Brand awareness
- Motivational and inspirational
- Strategic marketing
- Corporate communications
- Contract negotiation
- Vendor management
- Marketing leadership
- Business branding
- Strategic thinker
- Training and mentoring
- Marketing plan development
- Event planning
- Marketing plans
Affiliations
- American Marketing Association
- Association for Accounting Marketing
- HLB International Marketing & Business Development Committee
- Boomer Consulting Marketing Circle
- Texas Health Resources Plano Philanthropy Cabinet
- Plano Chamber of Commerce Board of Directors
- Texas Tech University College of Media and Communications National Advisory Board
Certification
Certification of Business Development Fundamentals by the Association of Accounting Marketing
Timeline
Chief Marketing Officer
Whitley Penn
05.2012 - Current
Business Development
Vinson & Elkins
11.2011 - 04.2012
Marketing Manager
Greenberg Traurig
03.2006 - 11.2011
Marketing Manager
Strasburger & Price
04.2005 - 02.2006
Baker Botts
Client Relations Assistant
01.2001 - 03.2002
Marketing Coordinator
Accubanc Mortgage
06.2000 - 01.2001
Bachelor of Arts - Public Relations
Texas Tech University
Awards
- Named Outstanding Alumni by the Texas Tech University College of Media and Communications
- Finalist for Dallas CMO ORBIE Awards