Kristen Meier

• Wholesaler-facing brand and channel lead successfully executing the wholesaler joint business plan
• Forecasting strategies and delivering results with market share growth for 3 consecutive years.
• Using key metrics and preparing reports for senior management to monitor performance of commercial activities.
• Monitoring competitive activity, utilizing insights to inform strategic planning and decision-making processes.
• Strengthening client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.

Executional Highlights:

• Manage 13 equity and 2 non-equity wholesalers.
• Mega Brand: Kona Big Wave, double digit volume growth, 3 years
• Achieved KPI targets during a volatile year for the company.

• Prioritized KPI direction and brand strategy in customer-facing role executing key account programming.
• Built relationships to enhance quality execution with wholesaler partners, retailers, and consumers.
• Activated brand partnerships and utilized spending to maximize brand presence while accurately managing budget
• Worked effectively and collaboratively in fast-paced environments.

Previous relevant roles and experience:

• Brand Manager: Starr Hill Brewery with Red Light Music Management. Nashville, TN. April 2018 – April 2020
• Key Accounts – On-Premise Specialist: Anheuser-Busch with RAJeffreys. Wilmington, NC. June 2015 – April 2018