Hi, I’m
Kristen Mulvey
Summary
Dynamic senior marketing leader with over 15 years of experience in propelling brand growth across healthcare, retail, consumer goods, and property management sectors. Known for leading integrated campaigns, building strong client relationships, and translating complex business objectives into creative solutions that deliver measurable impact. Expertise spans B2B and B2C marketing, digital transformation, experiential retail, and high-value account management.
Overview
15
years of professional experience
Work History
CVS Health
Senior Marketing Manager, Retail Experience Strategy
04.2024 - 07.2025
Job overview
- Responsible for the development and execution of innovative strategies aimed at elevating the in-store customer experience across CVS Pharmacy retail locations, aligning with brand values and customer needs.
- Directed $850k multi-channel response campaign to competitor closures, increasing disrupted patient traffic and protecting retail market share
- Launched digital + in-store experience integration for new formats, boosting customer engagement and strengthening omnichannel presence
- Partnered with operations, merchandising, + procurement to scale signage, field communications, and experiential activations across 9,000+ retail locations
- Applied customer insights to optimize campaigns, achieving increased awareness and adoption of new services
CVS Caremark
Senior Marketing Manager, Account & Delivery Management
07.2019 - 11.2023
Job overview
- Oversaw the creative development of comprehensive marketing assets that guided business partners in support of CVS Caremark and CVS Specialty initiatives across a variety of audiences while providing leadership in executing these strategies, programs, and tactics.
- Led the development of multi-channel marketing assets (B2B + B2C)
- Partnered with marketing, product + sales leadership to align provider, patient, and member communications with business objectives, increasing adherence rates and engagement
CVS Caremark
Account Lead, MARCOM Creative Services
09.2018 - 07.2019
Job overview
- Facilitated the creative development of marketing materials in support of CVS Caremark and CVS Specialty business objectives through the creation of B2B and B2C assets that aid as well as assist CVS Caremark members, CVS Specialty patients, and payors.
- Managed the development of marketing materials, from creative strategy development through final product release while ensuring on-time completion and targeted in-market delivery by translating marketing strategy into effective creative briefs
- Liased between internal stakeholders and creative development teams to deliver B2B + B2C campaigns aligned with growth objectives
- Represented MARCOM in payor solution launches and newly developed member support programs, increasing market share and engagement
- Spearheaded marketing support for national sales conference + client forum, enhancing CVS Caremark visibility among enterprise clients
Hasbro, Inc.
Senior Integration Marketing Manager
10.2017 - 08.2018
Job overview
- Managed the coordination and execution of Consumer Products (CP) industry events, summits, and licensing trade events.
- Les Hasbro's $850k presence at the 2018 International Licensing Expo, managing budgets, logistics, sample product coordination, and vendor relationships
- Designed and executed closed room Health and Beauty showcase for My Little Pony, including the development of mock sample products, generating significant new global licensing interest
- Streamlined trade show operations, consolidating storage facilities and delivering $40k in annual cost savings
Education
University of Rhode Island
BFA from Communications; Minor, Business Management
Skills
- Account Client Management
- Integrated Marketing Campaigns
- Vendor Agency Relations
- Brand Strategy
- Digital Experiential Marketing
- Cross-functional Leadership
- Creative Brief Development
- Budget Management
- Process Optimization
Websites
Timeline
Senior Marketing Manager, Retail Experience Strategy
CVS Health
04.2024 - 07.2025
Senior Marketing Manager, Account & Delivery Management
CVS Caremark
07.2019 - 11.2023
Account Lead, MARCOM Creative Services
CVS Caremark
09.2018 - 07.2019
Senior Integration Marketing Manager
Hasbro, Inc.
10.2017 - 08.2018
University of Rhode Island
BFA from Communications; Minor, Business Management