Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kristen Olson McDaniel

Lancaster,PA

Summary

Creative and results-driven Social Media Specialist with over three years of experience in content creation, audience engagement, and brand collaborations. Proven track record of growing a dedicated social media following, creating engaging visual content, and driving brand awareness through strategic partnerships. Skilled in social media management, graphic design, and digital marketing, with proficiency in tools such as Canva, Lightroom, Meta Business Suite, and Instagram Analytics. Excited to bring passion for social media and storytelling to Oostas in a part-time role with the potential to grow into a full-time position.

Overview

11
11
years of professional experience

Work History

Social Media Content Creator & Influencer

Self-Employed
04.2022 - Current
  • Built and managed a thriving Instagram community of 18,000+ followers within two years by creating engaging content focused on slow fashion and sustainable living
  • Conceptualized, wrote, and designed social media posts, including reels, static images, and stories, using Canva and Lightroom to maintain a visually cohesive aesthetic
  • Partnered with brands such as Noble, Tradlands, Christy Dawn, Allbirds, Nisolo, Portland Leather, Sandgrens Clogs, and Walker Family Goods to promote products through sponsored content and affiliate marketing campaigns
  • Utilized Meta Business Suite and Instagram Analytics to monitor engagement metrics, optimize content performance, and refine social media strategies
  • Managed client communications and campaign approvals, ensuring alignment with brand objectives and content guidelines
  • Created engaging ad content for affiliate platforms and managed Linktree to drive traffic and conversions

Stay-at-Home Parent

01.2019 - Current
  • Managed household responsibilities while balancing freelance social media work and content creation
  • Developed strong time management and multitasking skills to meet deadlines and maintain a consistent content schedule

Executive Assistant (Remote Projects)

Candid Camera, Inc.
06.2018 - 01.2019
  • Composed press releases and managed media communications to support various company projects
  • Handled copyright renewal processes, ensuring compliance with intellectual property regulations
  • Provided comprehensive administrative support, including scheduling, correspondence, and ad hoc tasks

Executive Assistant

Candid Camera, Inc.
06.2014 - 06.2018
  • Managed daily office operations, coordinated communications, and maintained schedules for the company president
  • Oversaw financial operations, including payroll, tax deposits, and expense management
  • Supported marketing initiatives, coordinated live stage shows, and assisted with TV studio operations

Education

Bachelor of Arts - Communication

California State University, Fresno

Undergraduate Studies - Teledramatic Arts & Technologies

California State University, Monterey Bay

Skills

  • Social Media Marketing (Facebook, Instagram, Pinterest)
  • Meta Business Suite & Instagram Analytics
  • Content Creation & Audience Engagement
  • Affiliate Marketing & Brand Partnerships
  • Client Onboarding & Communication
  • Affiliate Marketing & Brand partnerships
  • Copywriting
  • Microsoft Office Suite
  • Google Workspace

Timeline

Social Media Content Creator & Influencer

Self-Employed
04.2022 - Current

Stay-at-Home Parent

01.2019 - Current

Executive Assistant (Remote Projects)

Candid Camera, Inc.
06.2018 - 01.2019

Executive Assistant

Candid Camera, Inc.
06.2014 - 06.2018

Bachelor of Arts - Communication

California State University, Fresno

Undergraduate Studies - Teledramatic Arts & Technologies

California State University, Monterey Bay
Kristen Olson McDaniel