Summary
Overview
Work History
Education
Skills
Affiliations
Additional Information
Timeline
Generic

Kristen Ottesen

Saunderstown,USA

Summary

Results-driven, customer-centric sales professional pursuing opportunities for GE share growth with an analytical, strategic, and problem-solving approach. Outstanding work ethic, integrity, and team player.

Overview

17
17
years of professional experience

Work History

National Account Sales Director - NECO

GE Appliances, A Haier
11.2021 - Current
  • Managed one of our largest retail buying groups, NECO, who distributes to 550+ appliance retailers in the Northeast and Mideast regions.
  • Grew the account to become GE's third-largest retail account in 2022 and achieved 21% growth in GSB.
  • Partnered with the Executive Director of Merchandising of NECO, and developed key strategies to help grow the footprint of the customer as well as our GE share. ,
  • Cultivated new relationships internally with GE leadership teams and diligently worked to solve unique and recurring issues, increasing our "say/do" ability, and ultimately becoming an easier partner to conduct business with.
  • Lead a team of four key account managers who each work with a NECO Buying group member to help facilitate and implement our business strategy.
  • Create programming and advertising strategies for our appliance retail partners as well as promo planner and plan to sell documents for 40 Area Sales Managers to execute on.
  • Managed, supported, and grew business relationships with existing accounts and developed strategies to increase sales and revenue.

Principal Account Manager

GE Appliances, a Haier Company
05.2016 - Current
  • Manage a $120MM+ GEA customer, The New England Appliance Group (NEAG) who distributes to 105 appliance retailers in the
  • Northeast
  • Grew account to become GEA's fifth largest retail account in 2021, tracking to achieving growth of +30%
  • Trusted partner to own inventory management of all GEA/Haier Brands
  • Partner with Executive Director of Merchandising for the New England Appliance Group, a NECO buying group, to develop programs specific to our marketplace, driving GEA market share through a co-managed merchandising fund
  • Implemented new protocols to increase shipments and inbound capacity to NEAG faster while reducing GEA shipping and labor costs
  • Lead a team of 14 ASM's tied to NEAG on the execution of sales, marketing, and merchandising initiatives
  • Worked closely with DT and IT teams to transition customer to our ERP Oracle platform
  • Instrumental as the voice of the customer to effectively communicate comprehensive processes needed to rebuild EDI communication between customer's POS system and Oracle
  • Experience working with multi-functional teams and external vendors to coordinate and execute product training shows
  • Adept in cultivating partnering relationships and communicate effectively with individuals and groups at all levels.

Area Sales Manager

General Electric, Rhode Island
01.2012 - 04.2016
  • Eastern Connecticut
  • Southeastern Massachusetts
  • Managed a $20MM territory marketing and selling GE appliances to new and existing independently owned retailers and national accounts
  • Built strong relationships with customers, understanding each unique go-to-market strategies and viewed as a strong advocate to consult on account plans, profitable line ups, promotional plans, merchandising, advertising and training support
  • Responsible for coordinating comprehensive plan-to-sell documents and promotional plans for a team of 40 ASM's that incorporates GE's national retail rebates, NECO Alliance & Nationwide Marketing Group's promotional programs, higlighting opportunites to maximize profitability and providing merchandising execution examples to emphasize GE's value proposition
  • Created and implemented advertising strategies for retailers based on the segmentation and understanding of the retailer's business, customer base and most effective advertising medium (media, digital, print and radio)
  • Achievements

Area Merchandising Specialist

General Electric, Rhode Island
12.2006 - 12.2012
  • Eastern Connecticut
  • Southeastern Massachusetts
  • Managed a $12MM territory, providing comprehensive merchandising and training support to all GE Appliance national accounts, including Home Depot, Lowes, Sears and Best Buy
  • Partnered with store management teams and sales associates to identify goals and presented ideas to increase sales and profits
  • Trained sales associates on product feature and benefits as well on "how to qualify the consumer" and communicated merchandising programs
  • Increased Home Depot Sales Penetration from 39.7% to 44.1% and grew GE contract sales through Pro Direct by 217% in 2011.

Education

B. S - Business Administration, Business Management

University of Rhode Island
Kingston, RI
12.2004

Skills

  • Marketing & Sales Strategy
  • Sales Operations
  • Inventory Management
  • Data Analysis
  • Brand Management
  • Team Contribution
  • Leadership
  • Problem Solving
  • Adaptability
  • Self-Motivated
  • Critial Thinker

Affiliations

Marketing@GE, Selling@GE, Presentation Skills@GE, Negotiation Skills (BAYGROUP) Sales L.E.A.D. Course (2011) Development and Preparation course for future Sales Management role.

Additional Information

  • CERTIFICATES , GE Appliance Sales Leadership Excellence & Advanced Development Award (2017) Lean Six Sigma - Green Belt (2008) Commercial Leadership Program (2009)

Timeline

National Account Sales Director - NECO

GE Appliances, A Haier
11.2021 - Current

Principal Account Manager

GE Appliances, a Haier Company
05.2016 - Current

Area Sales Manager

General Electric, Rhode Island
01.2012 - 04.2016

Area Merchandising Specialist

General Electric, Rhode Island
12.2006 - 12.2012

B. S - Business Administration, Business Management

University of Rhode Island

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Kristen Ottesen